Kamis, 31 Desember 2015

Through the Eye of a Needle: Wealth, the Fall of Rome, and the Making of Christianity in the West, 350-550 AD

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Jesus taught his followers that it is easier for a camel to go through the eye of a needle than for a rich man to enter heaven. Yet by the fall of Rome, the church was becoming rich beyond measure. Through the Eye of a Needle is a sweeping intellectual and social history of the vexing problem of wealth in Christianity in the waning days of the Roman Empire, written by the world's foremost scholar of late antiquity.

Peter Brown examines the rise of the church through the lens of money and the challenges it posed to an institution that espoused the virtue of poverty and called avarice the root of all evil. Drawing on the writings of major Christian thinkers such as Augustine, Ambrose, and Jerome, Brown examines the controversies and changing attitudes toward money caused by the influx of new wealth into church coffers, and describes the spectacular acts of divestment by rich donors and their growing influence in an empire beset with crisis. He shows how the use of wealth for the care of the poor competed with older forms of philanthropy deeply rooted in the Roman world, and sheds light on the ordinary people who gave away their money in hopes of treasure in heaven.

Through the Eye of a Needle challenges the widely held notion that Christianity's growing wealth sapped Rome of its ability to resist the barbarian invasions, and offers a fresh perspective on the social history of the church in late antiquity.

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Miracle at Tenwek: The Life of Dr. Ernie Steury

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Ernie Steury's remarkable life and ministry as a medical missionary in Tenwek, Kenya, is recounted in this compelling biography. A humble Indiana farm boy, Ernie built one of the most successful medical mission facilities in the world. Ernie's influence, however, went beyond tending to physical needs. Not content merely to heal bodies, Ernie sought to change lives as well through the ministry of the Gospel. Through the story of Ernie Steury, readers will be inspired to follow his example as dedicated servants of a loving, living God who is anxious to show the world what great things He can accomplish with an individual totally committed to Him.

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Nine Minutes on Monday: The Quick and Easy Way to Go From Manager to Leader

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The Globe & Mail's #1 Business Book of the Year!

"ALL IN, ALL THE TIME"

Low performance and high turnover is not the result of lazy, apathetic workers. It's not about decreasing budgets. And it's not about a terrible economy.

It's about leadership that doesn't engage employees.

In Nine Minutes on Monday, leadership guru James Robbins argues that employee engagement comes down to one thing: a constant dedication to meeting the universal needs that drive performance excellence. In today's chaotic, high-stakes business environment, it is easy to get distracted from leadership responsibilities by focusing on tasks at hand instead of on strategy. But when you neglect to keep your leadership priorities in front of you, everyone suffers--your staff, your organization and, in the end, you.

Whether you lead a small team or an entire organization, you’ll discover the nine keys to raising productivity, boosting morale, and increasing employee engagement. Nine Minutes on Monday combines proven engagement drivers and principles of human motivation into a simple system of execution that will show immediate results. Inside you'll find:

  • The "9 Minute" template for maintaining focus on your leadership priorities--no matter how busy you are
  • Three key questions that will help you connect purpose to paycheck for your staff
  • A four-step formula for addressing subpar performance and driving complacency from the workplace
  • A simple coaching model for fast-track staff development
  • Four reward/recognition tools that will leave your employees feeling valued and motivated
  • The one simple activity that will forge deep bonds of trust between you and your employees
  • Three key ingredients that will immediately increase the motivation level of any employee

Being a great leader is never easy, but Robbins breaks it all down into essential components to reveal its fundamental simplicity. Nine Minutes on Monday is your road map to igniting purpose, passion, and engagement among your team members. Master and apply the tools and techniques inside, and your employees will be motivated, inspired, and equipped to bring their best to work each and every day.

Quick and simple leadership lessons for boosting performance, morale, and engagement

"James Robbins is a terrifi c observer, thinker, and storyteller. He also has marvelous insights about how leaders can help employees become more connected to their work setting. He weaves together personal stories with thoughtful leadership insights into a compelling book. If leaders will do the nine minutes he suggests each Monday morning, they will become what we have called ‘meaning makers' who deliver enormous value to their employees, customers, investors, and communities." -- Dave Ulrich, professor, Ross School of Business, University of Michigan; partner, The RBL Group; coauthor, The Why of Work

"It really works! Robbins provides simple and practical tools to help all managers get on the road toward becoming great leaders. These nine easy-to-use principles are relevant to today's work environment and yet so often overlooked. Thank you for helping me to make a difference to my team." -- Sue Travis, HR Manager, Lowe's

"Every manager in your workplace needs this book. Practical and easily doable ideas that will help turn your managers into truly inspiring leaders." -- Michael Kerr, "The Workplace Energizer" and author of Putting Humor to Work

"Great easy read with lots of practical applications for leaders looking to improve their game and really make a difference in the lives of those they lead." -- Debbie Stein, CFO AltaGas

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Monthly Bill Organizer and Planner Notebook (Simple Budget Planners) (Volume 5)

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This lovely monthly bill organizer notebook includes everything you need to stay on track financially.

*** Two Years of Budget Planning in One Journal! Great Value!

This Monthly Bill Organizer and Planner Notebook can help you keep your bills organized for the next two years. Start off on the right track and simplify your life and your bills. The interior of the journal contains a place for the month and date and a chart to help you stay organized with all of your bills and expenses. The chart includes a place for each bill, amount, date and a check box for you to check off when the bill has been taken care of each month.

This journal is set up so you can focus on planning for 4 months at a time, but you can always plan further in advance, if you like. For months of budget worksheets are provided, followed by four months of corresponding calendars. The calendar template is a fill-in-the-blank template, so you can start budget at any time of the year. Then you will see four more months of budget worksheets after the calendar and so on. This journal includes a total of 24+ months for planning and budgeting. You’ll find lined notebook paper at the back for additional planning, lists and note taking.

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Corporate Financial Accounting

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Corporate Financial Accounting Info

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Gain a solid foundation in the core accounting concepts as you develop a true appreciation for why accounting is important to business and a prosperous society with Warren/Reeve/Duchac's CORPORATE FINANCIAL ACCOUNTING, 14E. This latest edition clearly demonstrates how accounting is more than just data and black and white rules. Instead, you see how accounting provides key information used to make critical business decisions. A new chapter schema provides context that emphasizes how each chapter's content fits into the big picture. The book focuses on why accounting is important and consistently reinforces connections to the big picture throughout the text by connecting journal entries to the accounting equation. Readers also gain critical practice in making business decisions.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Rabu, 30 Desember 2015

The Secret History of the American Empire

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In his stunning memoir, Confessions of an Economic Hit Man, John Perkins detailed his former role as an "hit man" operating within the international corporate skullduggery of a de facto American Empire. That riveting, behind-the-scenes exposé unfolded like a cinematic blockbuster told through the eyes of a man who once helped shape that empire.

Now, in The Secret History of the American Empire, Perkins zeroes in on hot spots around the world and, drawing on interviews with other hit men, jackals, reporters, and activists, examines the current geopolitical crisis. Instability is the norm; it's clear that the world we've created is dangerous and no longer sustainable. How did we get here? Who's responsible? What good have we done and at what cost? And what can we do to change things for the next generations? Addressing these questions and more, Perkins reveals the secret history behind the events that have created the American Empire.

From the U.S. military in Iraq to infrastructure development in Indonesia, from Peace Corps volunteers in Africa to jackals in Venezuela, Perkins exposes a conspiracy of corruption that has fueled instability and anti-Americanism around the globe. Alarming yet hopeful, this book provides a compassionate plan for reimagining our world..

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How to Retire Happy, Fourth Edition: The 12 Most Important Decisions You Must Make Before You Retire

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How to Retire Happy, Fourth Edition: The 12 Most Important Decisions You Must Make Before You Retire Description

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The Washington Post and New York Times Business Bestseller

“Everyone in the workforce today should read this book!”
―HORACE B. DEETS, FORMER EXECUTIVE DIRECTOR, AARP

“Want excellent insights on retirement planning from a professional who’s actually experienced retirement himself? You’ll get just that from Stan Hinden’s book.”
―STEVE VERNON, COLUMNIST, CBSMONEYWATCH.COM

“Provides the most important information you’ll need before and during your retirement.”
―MICHELLE SINGLETARY, THE WASHINGTON POST

Award-winning Washington Post retirement columnist Stan Hinden’s bestselling How to Retire Happy, Fourth Edition, helps you make the right decisions to ensure a happy, healthful retirement. It delivers all the expert advice you need in an easy-to-understand step-by-step style. How to Retire Happy includes everything that has made previous editions the go-to guides for retirees and near-retirees, plus:

  • Brand-new material on health insurance and the prescription drug plan
  • The facts about Medicare Part A (hospital), Part B (tests, doctors, preventive care), and Part D (prescription drugs)
  • The author’s personal experiences with the realities of long-term Alzheimer’s care
  • Fully updated material on Social Security strategies
  • How to handle the financial realities of the post-meltdown economy
  • New resources you can turn to for extra advice
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Senin, 28 Desember 2015

Cost Accounting (Quick Study: Business)

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Cost Accounting (Quick Study: Business) Info

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We’ve taken our best-selling Cost Accounting guide and enhanced it with fresh, up-to-date information that every company should know! Like the original, our 3-panel edition details the many aspects of accounting within businesses; key definitions and examples of accounting practices are listed for easy reference. New to this edition are helpful charts, diagrams, and tables that further illustrate the subject.
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The Tipping Point: How Little Things Can Make a Big Difference

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas."The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan.

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An Anatomy of Addiction: Sigmund Freud, William Halsted, and the Miracle Drug Cocaine

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An Anatomy of Addiction: Sigmund Freud, William Halsted, and the Miracle Drug Cocaine La revue

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From acclaimed medical historian Howard Markel, author of When Germs Travel, the astonishing account of the years-long cocaine use of Sigmund Freud, young, ambitious neurologist, and William Halsted, the equally young, pathfinding surgeon. Markel writes of the physical and emotional damage caused by the then-heralded wonder drug, and how each man ultimately changed the world in spite of it—or because of it. One became the father of psychoanalysis; the other, of modern surgery.
 
Both men were practicing medicine at the same time in the 1880s: Freud at the Vienna General Hospital, Halsted at New York’s Bellevue Hospital. Markel writes that Freud began to experiment with cocaine as a way of studying its therapeutic uses—as an antidote for the overprescribed morphine, which had made addicts of so many, and as a treatment for depression.
 
Halsted, an acclaimed surgeon even then, was curious about cocaine’s effectiveness as an anesthetic and injected the drug into his arm to prove his theory. Neither Freud nor Halsted, nor their colleagues, had any idea of the drug’s potential to dominate and endanger their lives. Addiction as a bona fide medical diagnosis didn’t even exist in the elite medical circles they inhabited.
 
In An Anatomy of Addiction, Markel writes about the life and work of each man, showing how each came to know about cocaine; how Freud found that the drug cured his indigestion, dulled his aches, and relieved his depression. The author writes that Freud, after a few months of taking the magical drug, published a treatise on it, Ãœber Coca, in which he described his “most gorgeous excitement.” The paper marked a major shift in Freud’s work: he turned from studying the anatomy of the brain to exploring the human psyche.
 
Halsted, one of the most revered of American surgeons, became the head of surgery at the newly built Johns Hopkins Hospital and then professor of surgery, the hospital’s most exalted position, committing himself repeatedly to Butler Hospital, an insane asylum, to withdraw from his out-of control cocaine use.
 
Halsted invented modern surgery as we know it today: devising new ways to safely invade the body in search of cures and pioneering modern surgical techniques that controlled bleeding and promoted healing. He insisted on thorough hand washing, on scrub-downs and whites for doctors and nurses, on sterility in the operating room—even inventing the surgical glove, which he designed and had the Goodyear Rubber Company make for him—accomplishing all of this as he struggled to conquer his unyielding desire for cocaine.
 
An Anatomy of Addiction tells the tragic and heroic story of each man, accidentally struck down in his prime by an insidious malady: tragic because of the time, relationships, and health cocaine forced each to squander; heroic in the intense battle each man waged to overcome his affliction as he conquered his own world with his visionary healing gifts. Here is the full story, long overlooked, told in its rich historical context.




From the Hardcover edition.

From acclaimed medical historian Howard Markel, author of When Germs Travel, the astonishing account of the years-long cocaine use of Sigmund Freud, young, ambitious neurologist, and William Halsted, the equally young, pathfinding surgeon. Markel writes of the physical and emotional damage caused by the then-heralded wonder drug, and how each man ultimately changed the world in spite of it—or because of it. One became the father of psychoanalysis; the other, of modern surgery.
 
Both men were practicing medicine at the same time in the 1880s: Freud at the Vienna General Hospital, Halsted at New York’s Bellevue Hospital. Markel writes that Freud began to experiment with cocaine as a way of studying its therapeutic uses—as an antidote for the overprescribed morphine, which had made addicts of so many, and as a treatment for depression.
 
Halsted, an acclaimed surgeon even then, was curious about cocaine’s effectiveness as an anesthetic and injected the drug into his arm to prove his theory. Neither Freud nor Halsted, nor their colleagues, had any idea of the drug’s potential to dominate and endanger their lives. Addiction as a bona fide medical diagnosis didn’t even exist in the elite medical circles they inhabited.
 
In An Anatomy of Addiction, Markel writes about the life and work of each man, showing how each came to know about cocaine; how Freud found that the drug cured his indigestion, dulled his aches, and relieved his depression. The author writes that Freud, after a few months of taking the magical drug, published a treatise on it, Ãœber Coca, in which he described his “most gorgeous excitement.” The paper marked a major shift in Freud’s work: he turned from studying the anatomy of the brain to exploring the human psyche.
 
Halsted, one of the most revered of American surgeons, became the head of surgery at the newly built Johns Hopkins Hospital and then professor of surgery, the hospital’s most exalted position, committing himself repeatedly to Butler Hospital, an insane asylum, to withdraw from his out-of control cocaine use.
 
Halsted invented modern surgery as we know it today: devising new ways to safely invade the body in search of cures and pioneering modern surgical techniques that controlled bleeding and promoted healing. He insisted on thorough hand washing, on scrub-downs and whites for doctors and nurses, on sterility in the operating room—even inventing the surgical glove, which he designed and had the Goodyear Rubber Company make for him—accomplishing all of this as he struggled to conquer his unyielding desire for cocaine.
 
An Anatomy of Addiction tells the tragic and heroic story of each man, accidentally struck down in his prime by an insidious malady: tragic because of the time, relationships, and health cocaine forced each to squander; heroic in the intense battle each man waged to overcome his affliction as he conquered his own world with his visionary healing gifts. Here is the full story, long overlooked, told in its rich historical context.




From the Hardcover edition..

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The Culture of Pain

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The Culture of Pain La revue

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This is a book about the meanings we make out of pain. The greatest surprise I encountered in discussing this topic over the past ten years was the consistency with which I was asked a single unvarying question: Are you writing about physical pain or mental pain? The overwhelming consistency of this response convinces me that modern culture rests upon and underlying belief so strong that it grips us with the force of a founding myth. Call it the Myth of Two Pains. We live in an era when many people believe--as a basic, unexamined foundation of thought--that pain comes divided into separate types: physical and mental. These two types of pain, so the myth goes, are as different as land and sea. You feel physical pain if your arm breaks, and you feel mental pain if your heart breaks. Between these two different events we seem to imagine a gulf so wide and deep that it might as well be filled by a sea that is impossible to navigate.  
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Sabtu, 26 Desember 2015

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

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The numbers cannot be ignored: eighty million Millennials wielding 0 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come..

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Good Leaders Ask Great Questions: Your Foundation for Successful Leadership

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Good Leaders Ask Great Questions: Your Foundation for Successful Leadership Info

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John Maxwell, America's #1 leadership authority, has mastered the art of asking questions, using them to learn and grow, connect with people, challenge himself, improve his team, and develop better ideas. Questions have literally changed Maxwell's life. In GOOD LEADERS ASK GREAT QUESTIONS, he shows how they can change yours, teaching why questions are so important, what questions you should ask yourself as a leader, and what questions you should be asking your team.

Maxwell also opened the floodgates and invited people from around the world to ask him any leadership question. He answers seventy of them--the best of the best--including . . .

What are the top skills required to lead people through difficult times?

  • How do I get started in leadership?
  • How do I motivate an unmotivated person?
  • How can I succeed working under poor leadership?
  • When is the right time for a successful leader to move on to a new position?
  • How do you move people into your inner circle?
No matter whether you are a seasoned leader at the top of your game or a newcomer wanting to take the first steps into leadership, this book will change the way you look at questions and improve your leadership life.


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Jumat, 25 Desember 2015

How to Get Ideas

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How to Get Ideas Description

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Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.
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Nine Minutes on Monday: The Quick and Easy Way to Go From Manager to Leader

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Nine Minutes on Monday: The Quick and Easy Way to Go From Manager to Leader Info

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The Globe & Mail's #1 Business Book of the Year!

"ALL IN, ALL THE TIME"

Low performance and high turnover is not the result of lazy, apathetic workers. It's not about decreasing budgets. And it's not about a terrible economy.

It's about leadership that doesn't engage employees.

In Nine Minutes on Monday, leadership guru James Robbins argues that employee engagement comes down to one thing: a constant dedication to meeting the universal needs that drive performance excellence. In today's chaotic, high-stakes business environment, it is easy to get distracted from leadership responsibilities by focusing on tasks at hand instead of on strategy. But when you neglect to keep your leadership priorities in front of you, everyone suffers--your staff, your organization and, in the end, you.

Whether you lead a small team or an entire organization, you’ll discover the nine keys to raising productivity, boosting morale, and increasing employee engagement. Nine Minutes on Monday combines proven engagement drivers and principles of human motivation into a simple system of execution that will show immediate results. Inside you'll find:

  • The "9 Minute" template for maintaining focus on your leadership priorities--no matter how busy you are
  • Three key questions that will help you connect purpose to paycheck for your staff
  • A four-step formula for addressing subpar performance and driving complacency from the workplace
  • A simple coaching model for fast-track staff development
  • Four reward/recognition tools that will leave your employees feeling valued and motivated
  • The one simple activity that will forge deep bonds of trust between you and your employees
  • Three key ingredients that will immediately increase the motivation level of any employee

Being a great leader is never easy, but Robbins breaks it all down into essential components to reveal its fundamental simplicity. Nine Minutes on Monday is your road map to igniting purpose, passion, and engagement among your team members. Master and apply the tools and techniques inside, and your employees will be motivated, inspired, and equipped to bring their best to work each and every day.

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Kamis, 24 Desember 2015

Storyscaping: Stop Creating Ads, Start Creating Worlds

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Storyscaping: Stop Creating Ads, Start Creating Worlds Info

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How to use powerful tools to engage customers with your brand

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.

  • Shows how to map how the consumer engages with the category and product/service
  • Explains how to develop an organizing idea and creative plan for an immersive storyscape experience
  • Defines the role of marketing channels around the organizing idea
  • Establishes how technology can be applied to the experience

Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com

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And the Wolf Finally Came: The Decline and Fall of the American Steel Industry (Pittsburgh Series in Social and Labor History)

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And the Wolf Finally Came: The Decline and Fall of the American Steel Industry (Pittsburgh Series in Social and Labor History) La revue

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• Choice 1988 Outstanding Academic Book
• Named one of the Best Business Books of 1988 by USA Today

A veteran reporter of American labor analyzes the spectacular and tragic collapse of the steel industry in the 1980s.  John Hoerr’s account of these events stretches from the industrywide barganing failures of 1982 to the crippling work stoppage at USX (U.S. Steel) in 1986-87.  He interviewed scores of steelworkers, company managers at all levels, and union officials, and was present at many of the crucial events he describes.  Using historical flashbacks to the origins of the steel industry, particularly in the Monongahela Valley of southwestern Pennsylvania, he shows how an obsolete and adversarial relationship between management and labor made it impossible for the industry to adapt to shattering changes in the global economy.

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Rabu, 23 Desember 2015

Financial Reporting and Analysis

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Financial Reporting and Analysis Description

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Financial Reporting & Analysis (FR&A) by Revsine/Collins/Johnson/Mittelstaedt emphasizes both the process of financial reporting and the analysis of financial statements. This book employs a true "user" perspective by discussing the contracting and decision implications of accounting and this helps readers understand why accounting choices matter and to whom. Revsine, Collins, Johnson, and Mittelstaedt train their readers to be good financial detectives, able to read, use, and interpret the statements and-most importantly understand how and why managers can utilize the flexibility in GAAP to manipulate the numbers for their own purposes. Significantly, the new edition emphasizes the differences and similarities between GAAP and IFRS, which is a critical component of this course..

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Selasa, 22 Desember 2015

Dark Remedy: The Impact Of Thalidomide And Its Revival As A Vital Medicine

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Dark Remedy: The Impact Of Thalidomide And Its Revival As A Vital Medicine Info

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In this riveting medical detective story, Trent Stephens and Rock Brynner recount the history of thalidomide, from the epidemic of birth defects in the 1960's to the present day, as scientists work to create and test an alternative drug that captures thalidomide's curative properties without its cruel side effects. A parable about compassion-and the absence of it-Dark Remedy is a gripping account of thalidomide's extraordinary impact on the lives of individuals and nations over half a century.
Twentieth-century science is too complex for any one reader's apprehension, so we look for stories that help us grasp its enormity. The jubilant discovery, demonization, and subsequent rehabilitation of thalidomide offers a wide-ranging outline of public attitudes toward science following World War II, and the authors of Dark Remedy: The Impact of Thalidomide and Its Revival As a Vital Medicine tell the story well. Historian Rock Brynner and embryologist Trent Stephens--who may have finally determined the drug's mechanism of action in 1998--treat us to both a devastating indictment of the under-regulated pharmaceutical industry of the 1950s and a penetrating study of thalidomide's reintroduction into mainstream medicine through the black market. The powerful anti-inflammatory properties of the drug make it a popular choice for treating arthritis, leprosy, some cancers, AIDS, MS, and many other debilitating illnesses, but it has only recently won grudging approval. Though the its tone can be acidic (in one instance referring to the "Utopian prosthetics custom-designed for the deformities caused by Utopian medicine"), the book is, for the most part, fair to the corporations that caused and then ignored the epidemic of birth defects, the victims who understandably tried to prevent the drug's revival, and the regulators who were too often bound by short-sighted legislation to do their jobs. The heroes and villains are larger than life, the stories and the science are equally compelling, and Dark Remedy ultimately combines the best elements of journalism and myth. --Rob Lightner.

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Senin, 21 Desember 2015

Playing to Win: How Strategy Really Works

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Playing to Win: How Strategy Really Works Description

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This is A.G. Lafley's guidebook. Shouldn't it be yours as well?Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he'll use to restore P&G to its former dominance, read this book.

Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G's sales, quadruple its profits, and increase its market value by more than 0 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.

Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.

The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approachand then making the right choices to support itmakes the difference between just playing the game and actually winning.

Playing to Win outlines a proven method that has worked for some of today's most celebrated brands and products. Let this book serve as your new guide to winning, as well.

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What Your CPA Isn't Telling You: Life-Changing Tax Strategies

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What Your CPA Isn't Telling You: Life-Changing Tax Strategies La revue

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Tackling the fundamental question asked by all taxpayers – “How can I save on my taxes?,” attorney and CPA Mark Kohler empowers frustrated taxpayers to dismiss the common CPA jargon that their tax payment “is what it is” and ignore widely used tax talk like “you just make too much money.” Kohler reveals 8 life-changing tax principles, and teaches both wage earners and business owners how to apply fundamental, but underutilized tax strategies to achieve huge tax savings, greater wealth, and ultimately, a winning pursuit of the American Dream. Kohler presents wage earners with applicable strategies beyond writing off mortgage interest and contributing more to their IRA. Following the story of a typical family, tax payers discover the undeniable benefit of owning a side/or small business, how hiring their spouse and children can help their bottom line, the financial windfall that comes with owning rental real estate, and the secret success behind self directing their retirement plan, which is something 9 out of 10 CPAs don’t know or don’t talk about! Small business owners uncover new avenues for adding to their bottom line including how to save on health care and legitimate bookkeeping techniques that can put thousands back in their pocket—all illustrated through checklists, charts and templates available in the additional resources toolkit provided by Kohler.
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Health of the Seventh Cavalry: A Medical History

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With its charismatic leader George Custer and its memorable encounters with Plains Indians, including the Battle of the Little Bighorn, the Seventh Cavalry serves as the iconic regiment in the post–Civil War U.S Army. Voluminous written documentation as well as archaeological and osteological research suggest that the soldiers of the Seventh represented a cross section of the men who joined the army as a whole at the time. In Health of the Seventh Cavalry, editors P. Willey and Douglas D. Scott and their co-contributors—experts in history, medicine, human biology, epidemiology, and human osteology—examine the Seventh’s medical records to determine the health of the nineteenth-century U.S. Army, and the prevalence and treatment of the numerous conditions that plagued soldiers during the Indian Wars.

Building on previous comparisons of archaeological evidence and medical records, Willey and Scott follow multiple lines of inquiry to assess the health of the Seventh, from its organization in 1866 to its 1884 station on the Northern Great Plains. Pairing general overviews of nineteenth- and twentieth-century health care with essays on malaria, injuries, post-traumatic stress disorder, and other specific ailments, Health of the Seventh Cavalry provides fresh insights into the health, disease, and trauma that the regiment experienced over two decades. More than 100 tables, graphs, and maps track the troops’ illnesses and diseases by month, season, year, and location, as well as their stress periods, desertions, and deaths. A glossary of medical terms rounds out the volume.

As an ideal exemplar of regiments of its time, the Seventh Cavalry affords scholars and enthusiasts a better understanding of nineteenth-century health and medicine. This volume reveals the struggles that the post–Civil War Seventh, and the entire U.S. Army, faced on the battlefield and elsewhere.
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Minggu, 20 Desember 2015

The Extraordinary Coach: How the Best Leaders Help Others Grow

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The Extraordinary Coach: How the Best Leaders Help Others Grow Info

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COACH YOUR BUSINESS TO SUCCESS USING THIS “INTERACTIVE” APPROACH FROM TWO OF TODAY’S MOST FORWARD-THINKING LEADERSHIP GURUS

“A wonderful and indispensable guide to the practice of coaching. The authors are among the most seasoned practitioners around . . . and it shows! Whether you are coaching subordinates or clients, you will want to keep this book close at hand—full of detailed guidance.”
—Jay A. Conger, Kravis Professor of Leadership Studies,Claremont McKenna College, and author of Building Leaders and Learning to Lead

“Stinnett and Zenger provide a comprehensive look at the value of coaching inside the organization, complete with a process, tools, and supports for getting started. This book is a great resource and contribution to the field!”
—Pam McLean, Ph.D., CEO, Hudson Institute of Santa Barbara

“Finally, and I do mean finally, a book has emerged that is the very best guide to the philosophy, competencies, and discipline required to be a coach who makes a true difference in lives of others. This is not a book to read. It is a book to study and live by. Why? Because it is all there: the right questions, the right answers, and the right motives of giving your best to others.”
—Larry Wilson, CEO, The Wilson Collaborative, and author of Play to Win!

The Extraordinary Coach offers a compelling view of what it means to be a truly effective leader— one who empowers and grows capability through coaching. It demystifies coaching into an actionable framework that generates immediate change.”
—Christy Consler, Vice President, Leadership Development and Sustainability, Safeway, Inc.

“Powerful, thought-provoking, and packed with practical tools, concepts, and ideas you can use immediately. It will change the way you think about coaching, and about yourself.”
—Lou Kaucic, retired Chief People Officer of Applebee’s International, founder of Coaches Collective International

About the Book:

Imagine your workplace filled with curious, creative, committed employees. People who take initiative, who are fearless decision makers, who “own” their work. With the right coaching system in place, this dream will soon become reality.

With The Extraordinary Coach, leadership guru Jack Zenger and coaching expert Kathleen Stinnett deliver an entire toolbox for coaching your organization to success. While other such books simply tell you how to coach, The Extraordinary Coach uses companion videos (at www.zengerfolkman.com), worksheets, checklists, sample questions, and the latest research fi ndings to provide a fullimmersion course on becoming the kind of coach who brings dramatic changes to an organization.

Applying Zenger and Stinnett’s system, you’ll see immediate results in your business including:

  • Increased productivity
  • High-energy company culture
  • Dynamic supervisor/employee relationships
  • Creative problem solving
  • Greater risk taking
  • Heightened innovation

The authors collected 360-degree feedback assessments from some of the most effective leaders in business today and identified those who were excellent coaches. Then they combined the research with the latest findings from the worlds of psychology, adult development, and systems theory to map out the real science behind effective coaching. The result is a practical, evidence-based coaching system that can be applied in any type of business.

When you coach individuals to success, you lead your entire organization to success. This “interactive” package is exactly what you need to master one of today’s most critical business leadership skills.

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One Doctor: Close Calls, Cold Cases, and the Mysteries of Medicine

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An epic story told by a unique voice in Ameri­can medicine, One Doctor describes life-changing experiences in the career of a distinguished physi­cian. In riveting first-person prose, Dr. Brendan Reilly takes us to the front lines of medicine today.

Whipsawed by daily crises and frustra­tions, Reilly must deal with several daunting challenges simultaneously: the extraordinary patients under his care on the teeming wards of a renowned teaching hospital; the life-threatening illnesses of both of his ninety-year-old parents; and the tragic memory of a cold case from long ago that haunts him still.

As Reilly's patients and their families survive close calls, struggle with heartrending decisions, and confront the limits of medicine's power to cure, One Doctor lays bare a fragmented, depersonal­ized, business-driven health-care system where real caring is hard to find.

Every day, Reilly sees patients who fall through the cracks and suffer harm because they lack one doctor who knows them well and relentlessly advocates for their best interests.

Filled with fascinating characters in New York City and rural New England-people with dark secrets, mysterious illnesses, impos­sible dreams, and many kinds of courage - One Doctor tells their stories with sensitivity and empathy, reminding us of professional values once held dear by all physicians.

But medicine has changed enormously during Reilly's career, for both better and worse, and One Doctor is a cautionary tale about those changes. It is also a hopeful, inspiring account of medicine's poten­tial to improve people's lives, Reilly's quest to understand the "truth" about doctoring, and a moving testament to the difference one doctor can make.

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Sabtu, 19 Desember 2015

The Age of Autism: Mercury, Medicine, and a Man-Made Epidemic

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A groundbreaking book, THE AGE OF AUTISM explores how mankind has unwittingly poisoned itself for half a millennium

For centuries, medicine has made reckless use of one of earth's most toxic substances: mercury—and the consequences, often invisible or ignored, continue to be tragic. Today, background pollution levels, including global emissions of mercury as well as other toxicants, make us all more vulnerable to its effects. From the worst cases of syphilis to Sigmund Freud's first cases of hysteria, from baffling new disorders in 19th century Britain to the modern scourge of autism, THE AGE OF AUTISM traces the long overlooked history of mercury poisoning.

Now, for the first time, authors Dan Olmsted and Mark Blaxill uncover that history. Within this context, they present startling findings: investigating the first cases of autism diagnosed in the 1940s revealed an unsuspected link to a new form of mercury in seed disinfectants, lumber fungicides and vaccines. In the tradition of Silent Spring and An Inconvenient Truth, Olmsted and Blaxill demonstrate with clarity how chemical and environmental clues may have been missed as medical "experts," many of them blinded by decades of systemic bias, instead placed blamed on parental behavior or children's biology. By exposing the roots and rise of The Age of Autism, this book attempts to point the way out – to a safer future for our children and the planet.

A groundbreaking book, THE AGE OF AUTISM explores how mankind has unwittingly poisoned itself for half a millennium

For centuries, medicine has made reckless use of one of earth's most toxic substances: mercury—and the consequences, often invisible or ignored, continue to be tragic. Today, background pollution levels, including global emissions of mercury as well as other toxicants, make us all more vulnerable to its effects. From the worst cases of syphilis to Sigmund Freud's first cases of hysteria, from baffling new disorders in 19th century Britain to the modern scourge of autism, THE AGE OF AUTISM traces the long overlooked history of mercury poisoning.

Now, for the first time, authors Dan Olmsted and Mark Blaxill uncover that history. Within this context, they present startling findings: investigating the first cases of autism diagnosed in the 1940s revealed an unsuspected link to a new form of mercury in seed disinfectants, lumber fungicides and vaccines. In the tradition of Silent Spring and An Inconvenient Truth, Olmsted and Blaxill demonstrate with clarity how chemical and environmental clues may have been missed as medical "experts," many of them blinded by decades of systemic bias, instead placed blamed on parental behavior or children's biology. By exposing the roots and rise of The Age of Autism, this book attempts to point the way out – to a safer future for our children and the planet.

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