Scientific Advertising

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Scientific Advertising Info

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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business.

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For All the Tea in China: How England Stole the World's Favorite Drink and Changed History

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In 1848, the British East India Company, having lost its monopoly on the tea trade, engaged Robert Fortune, a Scottish gardener, botanist, and plant hunter, to make a clandestine trip into the interior of China-territory forbidden to foreigners-to steal the closely guarded secrets of tea horticulture and manufacturing. For All the Tea in China is the remarkable account of Fortune's journeys into China-a thrilling narrative that combines history, geography, botany, natural science, and old-fashioned adventure. Disguised in Mandarin robes, Fortune ventured deep into the country, confronting pirates, hostile climate, and his own untrustworthy men as he made his way to the epicenter of tea production, the remote Wu Yi Shan hills. One of the most daring acts of corporate espionage in history, Fortune's pursuit of China's ancient secret makes for a classic nineteenth-century adventure tale, one in which the fate of empires hinges on the feats of one extraordinary man..

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Charles Bell and the Anatomy of Reform

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Sir Charles Bell (1774–1842) was a medical reformer in a great age of reform—an occasional and reluctant vivisectionist, a theistic popularizer of natural science, a Fellow of the Royal Society, a surgeon, an artist, and a teacher. He was among the last of a generation of medical men who strove to fashion a particularly British science of medicine; who formed their careers, their research, and their publications through the private classrooms of nineteenth-century London; and whose politics were shaped by the exigencies of developing a living through patronage in a time when careers in medical science simply did not exist. A decade after Bell’s death, that world was gone, replaced by professionalism, standardized education, and regular career paths.
           
In Charles Bell and the Anatomy of Reform, Carin Berkowitz takes readers into Bell’s world, helping us understand the life of medicine before the modern separation of classroom, laboratory, and clinic. Through Bell’s story, we witness the age when modern medical science, with its practical universities, set curricula, and medical professionals, was born.

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How to Win at the Sport of Business: If I Can Do It, You Can Do It

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How to Win at the Sport of Business: If I Can Do It, You Can Do It Description

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Mark Cuban shares his wealth of experience and business savvy in his first published book, HOW TO WIN AT THE SPORT OF BUSINESS.



"It's New Year's resolution time, and Mark Cuban's new book offers the rationale for a good one." ―BUSINESS INSIDER



Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multi-billion dollar success story. His unconventional yet highly effective ideas on how to build a successful business offer entrepreneurs at any stage of their careers a huge edge over their competitors.



"In short, [HOW TO WIN AT THE SPORT OF BUSINESS] exceeded...expectations. Short chapters...got right to the point and were not filled with 'stuffing'." ―HUFFINGTON POST.

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The Bizarre Careers of John R. Brinkley

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Tells the story of the infamous "Goat Gland Doctor"―controversial medical charlatan, groundbreaking radio impresario, and prescient political campaigner―and recounts his amazing rags to riches to rags career. A popular joke of the 1920s posed the question, "What's the fastest thing on four legs?" The punch line? "A goat passing Dr. Brinkley's hospital!"

It seems that John R. Brinkley's virility rejuvenation cure―transplanting goat gonads into aging men―had taken the nation by storm. Never mind that "Doc" Brinkley's medical credentials were shaky at best and that he prescribed medication over the airwaves via his high-power radio stations. The man built an empire. The Kansas Medical Board combined with the Federal Radio Commission to revoke Brinkley's medical and radio licenses, which various courts upheld. Not to be stopped, Brinkley started a write-in campaign for Governor. He received more votes than any other candidate but lost due to invalidated and "misplaced" ballots.

Brinkley's tactics, particularly the use of his radio station and personal airplane, changed political campaigning forever. Brinkley then moved his radio medical practice to Del Rio, Texas, and began operating a "border blaster" on the Mexico side of the Rio Grande. His rogue stations, XER and its successor XERA, eventually broadcast at an antenna-shattering 1,000,000 watts and were not only a haven for Brinkley's lucrative quackery, but also hosted an unprecedented number of then-unknown country musicians and other guests..

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The Wealth of Nations: (A Modern Library E-Book)

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The Wealth of Nations: (A Modern Library E-Book) Description

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Adam Smith's masterpiece, first published in 1776, is the foundation of modern economic thought and remains the single most important account of the rise of, and the principles behind, modern capitalism. Written in clear and incisive prose, The Wealth of Nations articulates the concepts indispensable to an understanding of contemporary society; and Robert Reich's new Introduction for this edition both clarifies Smith's analyses and illuminates his overall relevance to the world in which we live. As Reich writes, "Smith's mind ranged over issues as fresh and topical today as they were in the late eighteenth century--jobs, wages, politics, government, trade, education, business, and ethics.".

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Produced by Faith: Enjoy Real Success without Losing Your True Self

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Hollywood executive DeVon Franklin shows readers how to live and work their faith from nine to five, not just after quitting time.

STRAIGHT FROM HOLLYWOOD comes a dynamic business model for building a thriving career without compromising your faith. DeVon Franklin, vice president of production for Columbia Pictures, shares how being bold about his Christian faith while being driven and ambitious has actually worked in his favor to help him excel in a high-profile, fast-paced, competitive industry.

You are the movie. Produced by Faith parallels each step of the Hollywood filmmaking process with the faith-making process God uses to turn your career into a success. You will discover that it is possible to be both wildly successful and completely committed to God—and that you will be even more successful when you place your faith at the center of your career. You can unleash the power of your faith as your greatest professional advantage and use the compass of God’s Word to guide you to your true passion and purpose in life. In this informative, inspiring book, DeVon reveals the secrets to maintaining your faith while advancing in your career. Here he shows you:

* How to discover The Big Idea for your life

* How to take your career to the next level

* How to recognize the signs God sends you that indicate when it’s time to movein a new direction

* How to stand firm on your Christian principles without compromise

* How to work with people who don’t understand your beliefs

* How to choose a profession, industry, or company that is in tune with your purpose

DeVon says, “I know from my own experiences that if you will put your career in God’s hands and trust Him, you can’t account for all the ways He will bless you. When you step out in faith, He will open doors and bring you opportunities that will surpass even your wildest expectations. . . . If I have learned anything, it’s this: To get where you want to go, you’ve first got to become the person God wants you to be.”.

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How to Retire Happy, Fourth Edition: The 12 Most Important Decisions You Must Make Before You Retire

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The Washington Post and New York Times Business Bestseller

“Everyone in the workforce today should read this book!”
—HORACE B. DEETS, FORMER EXECUTIVE DIRECTOR, AARP

“Want excellent insights on retirement planning from a professional who’s actually experienced retirement himself? You’ll get just that from Stan Hinden’s book.”
—STEVE VERNON, COLUMNIST, CBSMONEYWATCH.COM

“Provides the most important information you’ll need before and during your retirement.”
—MICHELLE SINGLETARY, THE WASHINGTON POST

Award-winning Washington Post retirement columnist Stan Hinden’s bestselling How to Retire Happy, Fourth Edition, helps you make the right decisions to ensure a happy, healthful retirement. It delivers all the expert advice you need in an easy-to-understand step-by-step style. How to Retire Happy includes everything that has made previous editions the go-to guides for retirees and near-retirees, plus:

• Brand-new material on health insurance and the prescription drug plan
• The facts about Medicare Part A (hospital), Part B (tests, doctors, preventive care), and Part D (prescription drugs)
• The author’s personal experiences with the realities of long-term Alzheimer’s care
• Fully updated material on Social Security strategies
• How to handle the financial realities of the post-meltdown economy
• New resources you can turn to for extra advice

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After the Music Stopped: The Financial Crisis, the Response, and the Work Ahead

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Named one of the Ten Best Books of 2013 by Michiko Kakutani and the New York Times Book Review

“Blinder is a master storyteller…one of the best books yet about the financial crisis.” ―The Wall Street Journal

Alan S. Blinder―esteemed Princeton professor, Wall Street Journal columnist, and former vice chairman of the Federal Reserve Board under Alan Greenspan―is one of our wisest and most clear-eyed economic thinkers. In After the Music Stopped, he delivers a masterful narrative of how the worst economic crisis in postwar American history happened, what the government did to fight it, and what we must do to recover from it. With bracing clarity, Blinder chronicles the perfect storm of events beginning in 2007, from the bursting of the housing bubble to the implosion of the bond bubble, and how events in the U.S. spread throughout the interconnected global economy. Truly comprehensive and eminently readable, After the Music Stopped is the essential audiobook about the financial crisis.

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Blood Work: A Tale of Medicine and Murder in the Scientific Revolution

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"A fast-paced and fascinating ride through a dark and devious period in science, Blood Work is a witty, insightful, and skillfully written book that sheds light on the mysterious story of blood transfusion." --Wendy Moore, author of The Knife Man

On a cold day in 1667, a renegade physician named Jean Denis transfused calf's blood into one of Paris's most notorious madmen. In doing so, Denis angered not only the elite scientists who had hoped to perform the first animal-to-human transfusions themselves, but also a host of powerful conservatives who believed that the doctor was toying with forces of nature that he did not understand. Just days after the experiment, the madman was dead, and Denis was framed for murder.

A riveting account of the first blood transfusion experiments in 17th-century Paris and London, Blood Work gives us a vivid glimpse of a particularly fraught period in history--a time of fire and plague, empire building and international distrust, when monsters were believed to inhabit the seas and the boundary between science and superstition was still in flux. Amid this atmosphere of uncertainty, transfusionists like Denis became embroiled in the hottest cultural debates and fiercest political rivalries of their day. As historian Holly Tucker reveals, transfusion's detractors would stop at nothing--not even murdering Denis's patient--to outlaw a practice that might jeopardize human souls, pave the way for monstrous hybrid creatures, or even provoke divine retribution.

Taking us from the highest ranks of society to the lowest, from dissection rooms in palaces to the filth-clogged streets of Paris, Blood Work sheds light on an era that wrestled with the same questions about morality and experimentation that haunt medical science to this day..

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Me, the Mob, and the Music: One Helluva Ride with Tommy James & The Shondells

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Now in paperback, after five hardcover printings, Tommy James’s wild and entertaining true story of his career—part rock & roll fairytale, part valentine to a bygone era, and part mob epic—that “reads like a music-industry version of Goodfellas” (The Denver Post).

Everyone knows the hits: “Hanky Panky,” “Mony Mony,” “I Think We’re Alone Now,” “Crimson and Clover,” “Crystal Blue Persuasion.” All of these songs, which epitomize great pop music of the late 1960s, are now widely used in television and film and have been covered by a diverse group of artists from Billy Idol to Tiffany to R.E.M. Just as compelling as the music itself is the life Tommy James lived while making it.

James tells the incredible story, revealing his complex and sometimes terrifying relationship with Roulette Records and Morris Levy, the legendary Godfather of the music business. Me, the Mob, and the Music is a fascinating portrait of this swaggering, wildly creative era of rock ’n’ roll, when the hits kept coming and payola and the strong-arm tactics of the Mob were the norm, and what it was like, for better or worse, to be in the middle of it..

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Business Ethics: Case Studies and Selected Readings (South-Western Legal Studies in Business Academic Series)

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Packed with real-life examples of business decisions gone awry, the 8th Edition of BUSINESS ETHICS: CASE STUDIES AND SELECTED READINGS explores the complex issues of business ethics from the leaders' perspectives. This best-selling text offers a rare collection of readings which examines the business decision-making processes of many types of leaders, while revealing some of the common factors that push them over ethical lines they might not otherwise cross. A combination of short and long cases, readings, hypothetical situations, and current ethical dilemmas, BUSINESS ETHICS: CASE STUDIES AND SELECTED READINGS provides a stimulating and thorough basis for evaluating business ethics, and encourages stronger values in future business leaders..

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Introduction to Financial accounting

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A unique blend of theory, practice, and robust financial statement analysis.

Introduction to Financial Accounting describes the most widely accepted accounting theory and practice with an emphasis on using and analyzing the information in financial statements. This text also compares U.S. GAAP to IFRS where relevant.

 

 

 

 

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Or Perish in the Attempt: The Hardship and Medicine of the Lewis and Clark Expedition

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Or Perish in the Attempt: The Hardship and Medicine of the Lewis and Clark Expedition La revue

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David J. Peck’s Or Perish in the Attempt ingeniously combines the remarkable adventures of Lewis and Clark with an examination of the health problems their expedition faced. Formidable problems indeed, but the author patiently, expertly—and humorously—guides us through the medical travails of the famous journey, juxtaposing treatment then against remedy now. The result is a fascinating book that sheds new light not only on Lewis and Clark and the men and one remarkable woman (and her infant) who accompanied them along an eight-thousand-mile wilderness path but also on the practice of medicine in their time and place.

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Love Poems (New Directions Paperbook)

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Love Poems (New Directions Paperbook) Info

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Sensual, earthy love poems that formed the basis for the popular movie Il Postino, now in a beautiful gift book perfect for weddings, Valentine's Day, anniversaries, or just to say "I love you!"

Charged with sensuality and passion, Pablo Neruda's love poems are the most celebrated of the Nobel Prize winner's oeuvre, captivating readers with earthbound images and reveling in a fiery re-imagining of the world. Mostly written on the island paradise of Capri (the idyllic setting of the Oscar-winning movie Il Postino), Love Poems embraces the seascapes surrounding the poet and his love Matilde Urrutia, their waves and shores saturated with a new, yearning eroticism.



And when you appear

all the rivers sound

in my body, bells

shake the sky,

and a hymn fills the world.

        © 1973 by Neruda & Walsh
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Principles of Taxation for Business and Investment Planning 2016 Edition

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Principles of Taxation for Business and Investment Planning 2016 Edition Description

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Principles of Taxation for Business and Investment Planning focuses on the role taxes play in business and investment decision, presenting the general roles of taxation and discussing its implications for all tax-paying entities before delving into a specific exception. The benefit of this approach is a strong grasp of the fundamental principles informing taxation rules. This helps students comprehend the framework of the tax system, making future changes to the tax code easier to understand-no matter how many there are. Unlike traditional introductory texts, Principles of Taxation for Business and Investment Planning downplays the technical detail that makes the study of taxation such a nightmare for business students. This text attempts to convince students that an understanding of taxation is not only relevant but critical to their success in the business world. Don't just teach your students the tax code; teach them how the tax code affects business decision making with the 2016 edition!.

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Fasting Girls: The History of Anorexia Nervosa

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Winner of four major awards, this updated edition of Joan Jacobs Brumberg's Fasting Girls, presents a history of women's food-refusal dating back as far as the sixteenth century. Here is a tableau of female self-denial: medieval martyrs who used starvation to demonstrate religious devotion, "wonders of science" whose families capitalized on their ability to survive on flower petals and air, silent screen stars whose strict "slimming" regimens inspired a generation. Here, too, is a fascinating look at how the cultural ramifications of the Industrial Revolution produced a disorder that continues to render privileged young women helpless. Incisive, compassionate, illuminating, Fasting Girls offers real understanding to victims and their families, clinicians, and all women who are interested in the origins and future of this complex, modern and characteristically female disease..

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American Colossus: The Triumph of Capitalism, 1865-1900

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From best-selling historian H. W. Brands, a sweeping chronicle of how a few wealthy businessmen reshaped America from a land of small farmers and small businessmen into an industrial giant.

The three decades after the Civil War saw a wholesale shift in American life, and the cause was capitalism. Driven by J. P. Morgan, Andrew Carnegie, John D. Rockefeller, and oth­ers like them, armies of men and women were harnessed to a new vision of massive industry. A society rooted in the soil became one based in cities, and legions of immigrants were drawn to American shores.

H. W. Brands' American Colossus portrays the stunning trans­formation of the landscape and institutions of American life in these years. Brands charts the rise of Wall Street, the growth of a national economy, the building of the railroads, and the first sparks of union life. By 1900, America was wealthier than ever, yet prosperity was precarious, inequality rampant, and democ­racy stretched thin. A populist backlash stirred.

American Colossus is an unforgettable portrait of the years when a recognizably modern America first took shape.

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The Culture of Pain

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This is a book about the meanings we make out of pain. The greatest surprise I encountered in discussing this topic over the past ten years was the consistency with which I was asked a single unvarying question: Are you writing about physical pain or mental pain? The overwhelming consistency of this response convinces me that modern culture rests upon and underlying belief so strong that it grips us with the force of a founding myth. Call it the Myth of Two Pains. We live in an era when many people believe--as a basic, unexamined foundation of thought--that pain comes divided into separate types: physical and mental. These two types of pain, so the myth goes, are as different as land and sea. You feel physical pain if your arm breaks, and you feel mental pain if your heart breaks. Between these two different events we seem to imagine a gulf so wide and deep that it might as well be filled by a sea that is impossible to navigate.  

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The Upside of Your Dark Side: Why Being Your Whole Self--Not Just Your "Good" Self--Drives Success and Fulfillment

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Two mavericks in the field of positive psychology deliver a timely message

Happiness experts have long told us to tune out our negative emotions and focus instead on mindfulness, positivity, and optimism. Researchers Todd Kashdan, Ph.D., and Robert Biswas-Diener, Dr. Philos., disagree. Positive emotions alone are not enough. Anger makes us creative, selfishness makes us brave, and guilt is a powerful motivator. The real key to success lies in emotional agility. Drawing upon extensive scientific research and a wide array of real-life examples, The Upside of Your Dark Side will be embraced by business leaders, parents, and everyone else who’s ready to put their entire psychological tool kit to work..

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One Doctor: Close Calls, Cold Cases, and the Mysteries of Medicine

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An epic story told by a unique voice in American medicine, One Doctor describes life-changing experiences in the career of a distinguished physician.


An epic story told by a unique voice in Ameri­can medicine, One Doctor describes life-changing experiences in the career of a distinguished physi­cian. In riveting first-person prose, Dr. Brendan Reilly takes us to the front lines of medicine today. Whipsawed by daily crises and frustra­tions, Reilly must deal with several daunting challenges simultaneously: the extraordinary patients under his care on the teeming wards of a renowned teaching hospital; the life-threatening illnesses of both of his ninety-year-old parents; and the tragic memory of a cold case from long ago that haunts him still. As Reilly’s patients and their families survive close calls, struggle with heartrending decisions, and confront the limits of medicine’s power to cure, One Doctor lays bare a fragmented, depersonal­ized, business-driven health-care system where real caring is hard to find. Every day, Reilly sees patients who fall through the cracks and suffer harm because they lack one doctor who knows them well and relentlessly advocates for their best interests.

Filled with fascinating characters in New York City and rural New England—people with dark secrets, mysterious illnesses, impos­sible dreams, and many kinds of courage—One Doctor tells their stories with sensitivity and empathy, reminding us of professional values once held dear by all physicians. But medicine has changed enormously during Reilly’s career, for both better and worse, and One Doctor is a cautionary tale about those changes. It is also a hopeful, inspiring account of medicine’s poten­tial to improve people’s lives, Reilly’s quest to understand the “truth” about doctoring, and a moving testament to the difference one doctor can make..

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Listening: The Forgotten Skill: A Self-Teaching Guide (Wiley Self-Teaching Guides)

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A proven program for turning effective listening into a powerful business tool Managers and other employees spend more than 40 percent of their time listening to other people but often do it so poorly that the result is misunderstood instructions, misdirected projects, and erroneous actions--millions of dollars' worth of mistakes just because most people don't know how to listen. In this new edition of her classic guide to the art of effective listening, Madelyn Burley-Allen shows you how to acquire active, productive listening skills and put them to work for you--professionally, socially, and personally. With her time-tested techniques, you'll learn how to:
* Eliminate distractions and improve your concentration on what is being said
* Locate key words, phrases, and ideas while listening
* Cut through your own listening biases
* Interpret body language clues
* Ask constructive, nonthreatening questions that elicit real information
* Get others to listen to you
* Master a whole range of listening skills that you can use on the job and in your personal life
Listening: The Forgotten Skill uses an interactive learning approach with work-sheets, charts, graphs, and self-tests that help you pace and monitor your own progress..

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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

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Attention is the new commodity. Visual Storytelling is the new currency.

• Human brain processes visuals 60,000x faster than text.
• Web posts with visuals drive up to 180% more engagement than those without.
• Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

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Audit Sampling: An Introduction to Statistical Sampling in Auditing

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The fifth edition of AUDIT SAMPLING continues to provide an important bridge between basic introductory auditing texts and the level of highly technical professional knowledge necessary to handle audit sampling applications in actual practice. Written from the standpoint of internal and external auditors, the information is easy-to-understand by entry-level auditing students, yet also appropriate for an advanced or graduate level auditing course.

Updated to reflect the rapidly changing audit environment, the fifth edition offers the following new features:

* The latest information on new technology and techniques for testing controls
* Reflects the revisions of SAS No. 55 made by SAS No. 94.
* Significant discussion of setting materiality and relating that to tolerable misstatement, including a discussion of SAB No. 99
* Information on changes in practice regarding the use of nonstatistical sampling
* New examples and cases

The book companion web site includes data sets for cases particularly appropriate for solving with Excel. The actual cases are identified by an icon in the text. The web site also contains an Instructor's Resource Manual..

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The Federal Reserve and the Financial Crisis

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The Federal Reserve and the Financial Crisis La revue

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In 2012, Ben Bernanke, chairman of the U.S. Federal Reserve, gave a series of lectures about the Federal Reserve and the 2008 financial crisis, as part of a course at George Washington University on the role of the Federal Reserve in the economy. In this unusual event, Bernanke revealed important background and insights into the central bank's crucial actions during the worst financial crisis since the Great Depression. Taken directly from these historic talks, The Federal Reserve and the Financial Crisis offers insight into the guiding principles behind the Fed's activities and the lessons to be learned from its handling of recent economic challenges.

Bernanke traces the origins of the Federal Reserve, from its inception in 1914 through the Second World War, and he looks at the Fed post-1945, when it began operating independently from other governmental departments such as the Treasury. During this time the Fed grappled with episodes of high inflation, finally tamed by then-chairman Paul Volcker. Bernanke also explores the period under his predecessor, Alan Greenspan, known as the Great Moderation. Bernanke then delves into the Fed's reaction to the recent financial crisis, focusing on the central bank's role as the lender of last resort and discussing efforts that injected liquidity into the banking system. Bernanke points out that monetary policies alone cannot revive the economy, and he describes ongoing structural and regulatory problems that need to be addressed.

Providing first-hand knowledge of how problems in the financial system were handled, The Federal Reserve and the Financial Crisis will long be studied by those interested in this critical moment in history.

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