Financial Accounting For Dummies

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Financial Accounting For Dummies Description

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Your plain-English guide to navigating a financial accounting course

Despite the economic landscape and job market, demand for accountants remains strong, and accountants will continue to see high demand for their services as the economy rebounds and businesses grow. Additionally, one of the effects of the economic downturn is a greater emphasis on accountability, transparency, and controls in financial reporting.

With easy-to-understand explanations and real-life examples, Financial Accounting For Dummies provides students who are studying business, finance, and accounting with the basic concepts, terminology, and methods to interpret, analyze, and evaluate actual corporate financial statements.

• Covers traditional introductory financial accounting course material
• Explores concepts accountants and other business professionals use to prepare reports
• Details mergers and acquisitions purchase and pooling, free cash flow, and financial statement analysis

Whether you're a student on your way to earning a bachelor's degree, MBA, or MAcc, Financial Accounting For Dummies gives you a wealth of information to grasp the subject and ace the course..

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Eccentric Orbits: The Iridium Story

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Eccentric Orbits: The Iridium Story Description

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The incredible story of Iridium -- the most complex satellite system ever built, the cell phone of the future, and one of the largest corporate bankruptcies in American history -- and one man's desperate race to save it.

In the early 1990s, Motorola, the legendary American technology company, developed a revolutionary satellite system called Iridium that promised to be its crowning achievement. Light years ahead of anything previously put into space, and built on technology developed for Ronald Reagan's ''Star Wars,'' Iridium's constellation of sixty-six satellites in polar orbit meant that no matter where you were on Earth, at least one satellite was always overhead, and you could call Tibet from Fiji without a delay and without your call ever touching a wire.

Iridium the satellite system was a mind-boggling technical accomplishment, surely the future of communication. The only problem was that Iridium the company was a commercial disaster. Only months after launching service, it was billion in debt, burning through 0 million a month, and crippled by baroque rate plans and agreements that forced calls through Moscow, Beijing, Fucino, Italy, and elsewhere. Bankruptcy was inevitable -- the largest to that point in American history. And when no real buyers seemed to materialize, it looked like Iridium would go down as just a ''science experiment.''

That is, until Dan Colussy got a wild idea. Colussy, a former head of Pan-Am now retired and working on his golf game in Palm Beach, heard about Motorola's plans to ''de-orbit'' the system and decided he would buy Iridium and somehow turn around one of the biggest blunders in the history of business.

In Eccentric Orbits, John Bloom masterfully traces the conception, development, and launching of Iridium and Colussy's tireless efforts to stop it from being destroyed, from meetings with his motley investor group, to the Clinton White House, the Pentagon, and the hunt for customers in special ops, shipping, aviation, mining, search and rescue -- anyone who would need a durable phone at the end of the Earth. Impeccably researched and wonderfully told, Eccentric Orbits is a rollicking, unforgettable tale of technological achievement, business failure, the military-industrial complex, and one of the greatest deals of all time.

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Yes!: 50 Scientifically Proven Ways to Be Persuasive

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Yes!: 50 Scientifically Proven Ways to Be Persuasive Info

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Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers..

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The Knife Man: The Extraordinary Life and Times of John Hunter, Father of Modern Surgery

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The Knife Man: The Extraordinary Life and Times of John Hunter, Father of Modern Surgery Info

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When Robert Louis Stevenson wrote his gothic horror story of Dr. Jekyll and Mr. Hyde, he based the house of the genial doctor-turned-fiend on the home of John Hunter. The choice was understandable, for Hunter was both widely acclaimed and greatly feared.
 
From humble origins, John Hunter rose to become the most famous anatomist and surgeon of the eighteenth century. In an age when operations were crude, extremely painful, and often fatal, he rejected medieval traditions to forge a revolution in surgery founded on pioneering scientific experiments. Using the knowledge he gained from countless human dissections, Hunter worked to improve medical care for both the poorest and the best-known figures of the era—including Sir Joshua Reynolds and the young Lord Byron.
 
An insatiable student of all life-forms, Hunter was also an expert naturalist. He kept exotic creatures in his country menagerie and dissected the first animals brought back by Captain Cook from Australia. Ultimately his research led him to expound highly controversial views on the age of the earth, as well as equally heretical beliefs on the origins of life more than sixty years before Darwin published his famous theory.
 
Although a central figure of the Enlightenment, Hunter’s tireless quest for human corpses immersed him deep in the sinister world of body snatching. He paid exorbitant sums for stolen cadavers and even plotted successfully to steal the body of Charles Byrne, famous in his day as the “Irish giant.”
 
In The Knife Man, Wendy Moore unveils John Hunter’s murky and macabre world—a world characterized by public hangings, secret expeditions to dank churchyards, and gruesome human dissections in pungent attic rooms. This is a fascinating portrait of a remarkable pioneer and his determined struggle to haul surgery out of the realms of meaningless superstitious ritual and into the dawn of modern medicine..

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Consumer Behavior

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Consumer Behavior Description

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Book by Solomon.

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Bacteria and Bayonets: The Impact of Disease in American Military History

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Bacteria and Bayonets: The Impact of Disease in American Military History Info

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For hundreds of years men have fought and died to expand and protect the United States relying on martial skill and patriotism. Various powerful enemies, from the British to the Nazis, and legendary individuals including Tecumseh and Robert E. Lee have all fallen before the arms of the American soldier. Yet the deadliest enemy faced by the nation, one which killed more soldiers than all of its foes combined, has been both unrecognized and unseen. The war waged by the United States against disease, and by disease against the United States, has impacted the country more than any other conflict and continues to present a terrible threat to this day.

Illness has been more than just a historical cause of casualties for the American military, in numerous wars it has helped to decide battles, drive campaigns, and determine strategy. In fact the Patriots owed pestilence as much for their victory in the Revolution as they did their own force of arms. Likewise disease helped to prevent the conquest of Canada in 1812, drove strategy in the Mexican War, handicapped Lee’s 1862 advance, and helped lead to World War II. Disease also provided an edge in the wars against Native Americans, yet just as soon turned on the US when unacclimated US troops were dispatched to the southern Pacific.

This book not only traces the path of disease in American military history but also recounts numerous small episodes and interesting anecdotes related to the history of illness. Overall it presents a compelling story, one that has been overlooked and under appreciated. Yellow fever, malaria, tuberculosis, glanders, bubonic plague, smallpox, and numerous other bacteria and viruses all conspired to defeat America, and are enemies that need to be recognized..

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The Tipping Point: How Little Things Can Make a Big Difference

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The Tipping Point: How Little Things Can Make a Big Difference Info

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THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change. Many of the social ills that face us today, in other words, are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to 'tip' at any time and if we want to understand how to confront and solve them we have to understand what those 'Tipping Points' are. In this revolutionary new study, Malcolm Gladwell explores the ramifications of this. Not simply for politicians and policy-makers, his method provides a new way of viewing everyday experience and enables us to develop strategies for everything from raising a child to running a company."The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan.

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