The Chimp and the River: How AIDS Emerged from an African Forest

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In this "frightening and fascinating masterpiece" (Walter Isaacson), David Quammen explores the true origins of HIV/AIDS.

The real story of AIDS—how it originated with a virus in a chimpanzee, jumped to one human, and then infected more than 60 million people—is very different from what most of us think we know. Recent research has revealed dark surprises and yielded a radically new scenario of how AIDS began and spread. Excerpted and adapted from the book Spillover, with a new introduction by the author, Quammen's hair-raising investigation tracks the virus from chimp populations in the jungles of southeastern Cameroon to laboratories across the globe, as he unravels the mysteries of when, where, and under what circumstances such a consequential "spillover" can happen. An audacious search for answers amid more than a century of data, The Chimp and the River tells the haunting tale of one of the most devastating pandemics of our time.

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Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal

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Twitter seems like a perfect start-up success story. In barely six years, a small group of young, ambitious programmers in Silicon Valley built an .5 billion business out of the ashes of a failed podcasting company.

Today Twitter boasts more than 200 million active users and has affected business, politics, media, and other fields in innumerable ways.

Now Nick Bilton of the New York Times takes readers behind the scenes with a narrative that shows what happened inside Twitter as it grew at exponential speeds. This is a tale of betrayed friendships and high-stakes power struggles as the four founders - Biz Stone, Evan Williams, Jack Dorsey, and Noah Glass - went from everyday engineers to wealthy celebrities, featured on magazine covers, Oprah, The Daily Show, and Time's list of the world's most influential people.

Bilton's exclusive access and exhaustive investigative reporting - drawing on hundreds of sources, documents, and internal e-mails - have enabled him to write an intimate portrait of fame, influence, and power. He also captures the zeitgeist and global influence of Twitter, which has been used to help overthrow governments in the Middle East and disrupt the very fabric of the way people communicate.

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Peter Principle, The

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This book was digitized and reprinted from the collections of the University of California Libraries. It was produced from digital images created through the libraries’ mass digitization efforts. The digital images were cleaned and prepared for printing through automated processes. Despite the cleaning process, occasional flaws may still be present that were part of the original work itself, or introduced during digitization. This book and hundreds of thousands of others can be found online in the HathiTrust Digital Library at www.hathitrust.org..

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Outside The Hospital: The Delivery Of Health Care In Non-Hospital Settings

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While the hospital is the centerpiece of the health care system, so much health care is delivered outside this setting. As the first text of its kind, Outside the Hospital introduces the reader to many types of healthcare services offered outside the traditional hospital setting. Divided into four parts (traditional care, diagnosing, acute-care treatment, and chronic care), the book offers 31 concise chapters that explore the basic operations of various health care settings such as physician offices, pharmacies, outpatient laboratories, chiropractic centers, dentistry, optometry, oncology centers, adult day care, hospice care, and more. Perfect as a companion to Hospitals: What They Are and How They Work, also by Don Griffin, this text is an ideal introduction to the health care workplace for aspiring health professionals. It is also an excellent reference for the practicing health professional. Features: Offers concise chapters on 31 types of health care services delivered outside the hospital setting. Offers key vocabulary words, chapter review questions, and materials for group discussion in each chapter. Is accompanied by downloadable instructor resources including chapter lecture slides, as well as a midterm and final exam..

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The Secret History of the American Empire: Economic Hit Men, Jackals, and the Truth about Global Corruption

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A riveting exposé of international corruption—and what we can do about it, from the author of Confessions of an Economic Hit Man, which spent over a year on the New York Times bestseller list.

In his stunning memoir, Confessions of an Economic Hit Man, John Perkins detailed his former role as an "economic hit man" in the international corporate skullduggery of a de facto American Empire. This riveting, behind-the-scenes exposé unfolded like a cinematic blockbuster told through the eyes of a man who once helped shape that empire. Now, in The Secret History of the American Empire, Perkins zeroes in on hot spots around the world and, drawing on interviews with other hit men, jackals, reporters, and activists, examines the current geopolitical crisis. Instability is the norm: It’s clear that the world we’ve created is dangerous and no longer sustainable. How did we get here? Who’s responsible? What good have we done and at what cost? And what can we do to change things for the next generations? Addressing these questions and more, Perkins reveals the secret history behind the events that have created the American Empire, including:

• The current Latin-American revolution and its lessons for democracy
• How the "defeats" in Vietnam and Iraq benefited big business
• The role of Israel as "Fortress America" in the Middle East
• Tragic repercussions of the IMF’s "Asian Economic Collapse"
• U.S. blunders in Tibet, Congo, Lebanon, and Venezuela
• Jackal (CIA operatives) forays to assassinate democratic presidents

From the U.S. military in Iraq to infrastructure development in Indonesia, from Peace Corps volunteers in Africa to jackals in Venezuela, Perkins exposes a conspiracy of corruption that has fueled instability and anti-Americanism around the globe. Alarming yet hopeful, this book provides a compassionate plan to reimagine our world..

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You Can Negotiate Anything

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Herb Cohen believes the world is a giant negotiating table and, like it or not, you're a negotiator. Whether you're dealing with your spouse, boss, department store, bank manager, children, solicitor, or best friend - in every encounter with other people, negotiating is always taking place. And how well you handle those encounters determines whether you prosper happily or suffer frustration and loss. With his helpful and sensible approach Cohen shows that negotiating is a process you can understand and predict - and most importantly, that it's a practical skill you can learn and improve upon..

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Unlabel: Selling You Without Selling Out

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“Living proof that you can be a marketing and business whiz and still be a true artist.” ―CNBC

As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.

This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.

Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms―Eckō Unltd. and Complex Media. As Eckō explains, it’s not enough to simply merge your inner artist with business savvy―you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.

Author Note from Marc Ecko

I am a brand, but I am not a label. My brand is Marc Eckō. You too are a brand. Whether you know it or not. Whether you like it or not. A brand is not skin-deep. Labels are skin-deep, but a brand—a true, authentic brand—is made of blood and bones, muscle and organs. A brand has a heartbeat.

Unlabel explores the anatomy of a brand. And it uses the Authenticity Formula (1) to explain the cross sections of that anatomy. My brand started in my parents’ garage in Lakewood, New Jersey, where I spray-painted T shirts and sold them for a pop. By understanding how to harness my fear (2) and separating perception from reality (3), I grew that brand to the tune of a billion-dollar retail business. I’ve built skate brands, hip-hop brands, magazine and video game brands. I’ve built brands that people literally tattoo on their bodies, which is “branding” in the truest sense. But the most important brand that I built was me, the personal brand that’s from my guts to the skin (4).

My philosophy is simple: unlabel.

Not “un” as in the nihilist or negative sense of the prefix, but in the “refuse” sense of the meaning. Refuse to be labeled.

Fight their labels.

Ignore their labels.

Peel off their labels.

Unlabel—and create your brand.

This takes work. In the same way that you do push-ups to exercise your body, you need to challenge yourself to shake free of the herd, find your own unique voice, and create your personal authentic brand.

Find your swoosh, your Apple, your Rhino.

(1)

(2)

(3)

(4)

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