The Fantastic Laboratory of Dr. Weigl: How Two Brave Scientists Battled Typhus and Sabotaged the Nazis

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From a laboratory in wartime Poland comes a fascinating story of anti-Nazi resistance and scientific ingenuity.

Few diseases are more gruesome than typhus. Transmitted by body lice, it afflicts the dispossessed―refugees, soldiers, and ghettoized peoples―causing hallucinations, terrible headaches, boiling fever, and often death. The disease plagued the German army on the Eastern Front and left the Reich desperate for a vaccine. For this they turned to the brilliant and eccentric Polish zoologist Rudolf Weigl.

In the 1920s, Weigl had created the first typhus vaccine using a method as bold as it was dangerous for its use of living human subjects. The astonishing success of Weigl’s techniques attracted the attention and admiration of the world―giving him cover during the Nazi’s violent occupation of Lviv. His lab soon flourished as a hotbed of resistance. Weigl hired otherwise doomed mathematicians, writers, doctors, and other thinkers, protecting them from atrocity. The team engaged in a sabotage campaign by sending illegal doses of the vaccine into the Polish ghettos while shipping gallons of the weakened serum to the Wehrmacht.

Among the scientists saved by Weigl, who was a Christian, was a gifted Jewish immunologist named Ludwik Fleck. Condemned to Buchenwald and pressured to re-create the typhus vaccine under the direction of a sadistic Nazi doctor, Erwin Ding-Schuler, Fleck had to make an awful choice between his scientific ideals or the truth of his conscience. In risking his life to carry out a dramatic subterfuge to vaccinate the camp’s most endangered prisoners, Fleck performed an act of great heroism.

Drawing on extensive research and interviews with survivors, Arthur Allen tells the harrowing story of two brave scientists―a Christian and a Jew― who put their expertise to the best possible use, at the highest personal danger.

35 illlustrations.

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Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

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Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement Info

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"Every line in this book is bursting with truth, wisdom, and power. Brian Tracy is the preeminent authority on showing you how to dramatically improve your life. Let him be your guide. I've learned so much from Brian myself that I can't thank him enough!"

-Robert G. Allen, #1 New York Times bestselling author


"This audiobook gives you a step-by-step system to transform your thinking about yourself and your potential, enabling you to achieve greater success in every area of your life."

-Lee Iacocca, Chairman, Lee Iacocca & Associates

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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) Info

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Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today..

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The One-Page Financial Plan: A Simple Way to Be Smart About Your Money

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The One-Page Financial Plan: A Simple Way to Be Smart About Your Money Info

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Whenever I tell people about my job as a financial advisor, the conversation inevitably turns to how hopeless they feel when it comes to dealing with money. More than once, they’ve begged, “Just tell me what to do.”

It’s no surprise that even my most successful friends feel confused or paralyzed. Even if they have a shelfful of personal finance books, they don’t have time to make sense of all the information available. They don’t just want good advice, they want the best advice—so rather than do the “wrong thing,” they do nothing. Their 401(k) and bank statements pile up, unexamined or maybe even unopened.

What they don’t realize is that bad calls about money aren’t failures; they’re just what happens when emotional creatures have to make decisions about the future with limited information. What I tell them is that we need to scrap striving for perfection and instead commit to a process of guessing and making adjustments when things go off track. Of course we’re going to make the best guesses we can—but we’re not going to obsess over getting them exactly right.

The fact is, in a single page you can prioritize what you really want in life and figure out how to get there. That’s because a great financial plan has nothing to do with what the markets are doing, what your real estate agent is pitching, or the hot stock your brother-in-law told you about. It has everything to do with what’s most important to you.

By now you may be wondering, “What about the details? How much do I need to invest each year, and how do I allocate it? How much life insurance do I need?” Don’t worry: I’ll cover those topics and many more, sharing strategies that will take the complexity out of them.

The most important thing is getting clarity about the big picture so you can cope with the unexpected. Maybe you’ll lose the job you thought was secure; you’ll take a financial risk that doesn’t pan out; you’ll have twins when you were only budgeting for one. In other words: Life will happen.

But no matter what happens, this book will help you bridge the gap between where you are now and where you want to go.

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Leading at the Edge: Leadership Lessons from the Extraordinary Saga of Shackleton's Antarctic Expedition

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Leading at the Edge: Leadership Lessons from the Extraordinary Saga of Shackleton's Antarctic Expedition Description

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In December of 1914, the British Imperial Trans-Antarctic Expedition, led by Sir Ernest Shackleton, sailed from the island of South Georgia in the Southern Ocean. Its goal: the first overland crossing of Antarctica. Soon trapped in a prison of solid pack ice, the crew became engaged in a legendary fight against brutal cold, impenetrable ice, dwin­dl­ing food, and complete isolation. Despite these seemingly insurmountable obstacles, the team remained cohesive, congenial, and mercifully alive - a fact that speaks not just to luck but to an unparalleled feat of leadership.

Part adventure tale, part leadership guide, Leading at The Edge demonstrates the power of strong leadership in times of adversity, uncertainty, and change. This engaging and practical audiobook reveals Ten Strategies for Success, illustrating how leaders can:

• Instill optimism while staying grounded in reality
• Have the courage to step up to risks worth taking
• Consistently reinforce the team message
• Set a personal example
• Find something to celebrate and something to laugh about
• Never give up - there's always another move!

The second edition features new case studies highlighting the strategies in action, tools to uncover and resolve conflicts, and expanded resources. An updated epilogue compares Shackleton's leadership style with that of famed polar explorers Roald Amundsen and Robert Scott, and offers insights into how their contrasting approaches led to strikingly different outcomes. Today's leaders have much to learn from this gripping account of survival against all odds. Leading at The Edge will help them navigate the rough waters of any turbulent environment and achieve success in the face of adversity.

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The CIA Doctors: Human Rights Violations by American Psychiatrists

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The CIA Doctors: Human Rights Violations by American Psychiatrists Info

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The C.I.A. Doctors, (Manitou Communications, 2006), uncovers the truth about violations of human rights by American Psychiatrists in the twentieth century. Documents obtained through the Freedom of Information Act and cross-referenced research published in leading medical journals expose the existence of mind altering experiments on unwitting human subjects, paid for by the U.S. government, the U.S. Military and the C.I.A. These experiments which inlcude LSD experiments, sensory deprivation, electroconvulsive treatment, brain electrode implants, radiation experiments and prostitution rings were perpetrated not by a few renegage doctors but by leading psychiatrists, psychologists, neurosurgeons, universities, medical schools and maximum security prisons on American soil. Dr. Ross takes you on a mind-blowing fact finding adventure into the secret world of espionage and Manchurian Candidates. Given our situations in Guantanamo and Abu Graib the only question left unanswered is what are the U.S. Government, psychiatrists and medical schools doing today? The C.I.A. Doctors was originally published as BLUEBIRD: Deliberate Creation of Multiple Personality by Psychiatrists in 2000..

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Onward: How Starbucks Fought for Its Life Without Losing Its Soul

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Onward: How Starbucks Fought for Its Life Without Losing Its Soul Info

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In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.Amazon Best Books of the Month, April 2011: Onward is not a puff piece. In just under 400 brisk pages, Starbucks CEO Howard Schultz details the multitude of factors--the recession, new consumer behavior, overexpansion--that led to the company's downturn during 2007-2008. Obviously, Schultz was successful, and his book has plenty of valuable lessons about management and leadership--standard features for most business books. But the most interesting thing about Onward is Schultz's honesty about the whole process, from his determination to make difficult personnel changes to his admission that he considers it a personal failure when he sees someone with a competitor's cup of coffee. Schultz even makes the chapters about his agonies over the company's breakfast sandwiches a fascinating study in the minute decisions that go into running a multibillion-dollar company. Conflicts, raw emotions, high stakes: Onward is a business book that goes beyond feel-good maxims and actually has a story to tell. --Darryl Campbell.

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