Public Relations Writing Worktext: A Practical Guide for the Profession

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Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to defining and detailing the writing activities involved. It presents in-depth information on the writing formats and approaches used in implementing strategic public relations plans, and offers instruction for developing all types of writing assignments, starting with memos, proposals, and news releases, and moving on to the more complex tasks of advocacy writing, newsletters, crisis planning, and online communication. Examples accompany the discussions, providing guidance and structure for the varied writing activities.

Retaining the approach of the second edition, this text incorporates numerous changes and updates, making it suitable for use as a primary course text. Updates include:

• increased focus on writing for the web, blogs, and electronic media, including information on writing social media releases and a new chapter entitled "New and Social Media"
• a new planning outline to help writers develop more effective messages
• expanded checklists for writers to reference when working on assignments
• additional examples of effective public relations writing by leading companies in a variety of organizational settings, including Mattel, UPS, Burger King, Sara Lee, Xerox, Frito-Lay, and many more
• new assignments based on topics, issues and problems that public relations professionals in all sectors face today
• restructured content for improved writing flow and consistency
• full instructor manual available at www.routledge.com/textbooks/zappala

Authors Joseph M. Zappala and Ann R. Carden offer a clear and engaging introduction to the writing activities involved in public relations practice, resulting in a valuable resource for professionals as well as a practical classroom text for students planning careers in public relations.

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The Seed: Finding Purpose and Happiness in Life and Work

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The Seed: Finding Purpose and Happiness in Life and Work Info

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A business fable to help you discover your purpose in work and life

New from Jon Gordon, the international and Wall Street Journal bestselling author of The Energy Bus, The Seed takes you on a quest for the meaning and passion behind work. Josh, an up-and-comer at his company, is disenchanted with his job. Challenged by his boss to take two weeks to decide if he really wants to work there, Josh takes off for the country, where he meets a wise farmer who gives him a seed and a promise: find the right place to plant the seed, and his purpose will be revealed.

Through Josh's journey cross-country journey, you'll find surprising new sources of wisdom and inspiration in your own business and life.

Nobody captures the deeper meaning of business like Jon Gordon, and The Seed is his most searching and significant book yet. Whatever your profession, take this insightful look at the purpose behind work, and plant The Seed of inspiration in your life!

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Great Teams: 16 Things High Performing Organizations Do Differently

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What makes a team great? Not just good. Not just functional. But great?

Over the last six years, long-time Sports Illustrated associate editor Don Yaeger has been invited by some of the greatest companies in the world to speak about the habits of high-performing individuals. Delivering an average of 80 keynote speeches per year, Don was approached by his most consistent client, Microsoft, to develop a talk on what allowed some teams to play at a championship level year after year. From Microsoft and Starbucks to the New England Patriots and San Antonio Spurs, what do some organizations do seemingly better than most all of their opponents?

Don took the challenge. He began building into his travel schedule opportunities to interview our generation’s greatest team builders from the sports and business worlds. During this process, he has conducted more than 100 interviews with some of the most successful teams and organizations in the country. From those interviews, Don has identified 16 habits that drive these high-performing teams.

Building on the stories, examples, and first-hand accounts, each chapter in Great Teams comes with applicable examples on how to apply these characteristics in any organization. Great Teams is the ultimate intersection of the sports and business worlds and a powerful companion for thought leaders, teams, managers, and organizations that seek to perform similarly. The insight shared in this book is sure to enhance any team in its pursuit of excellence. 

• Great Teams Understand the “Why”
• Great Teams Allow Culture to Shape Who They Recruit
• Great Teams Run Successful Huddles
• Great Teams Manage Dysfunction, Friction, and Strong Personalities
• Great Teams See Value Others Miss
• Great Teams Know How to Win in Critical Situations
• Great Teams Embrace Change
• Great Teams Build a Mentoring Culture
• Great Teams Have a Rallying Cry

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Confessions of a Public Speaker (English and English Edition)

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Confessions of a Public Speaker (English and English Edition) Info

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In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes.

With lively lessons and surprising confessions, you'll get new insights into the art of persuasion -- as well as teaching, learning, and performance -- directly from a master of the trade.

Highlights include:

• Berkun's hard-won and simple philosophy, culled from years of lectures, teaching courses, and hours of appearances on NPR, MSNBC, and CNBC
• Practical advice, including how to work a tough room, the science of not boring people, how to survive the attack of the butterflies, and what to do when things go wrong
• The inside scoop on who earns ,000 for a one-hour lecture and why
• The worst -- and funniest -- disaster stories you've ever heard (plus countermoves you can use)

Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read.

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7 Habits of Highly Effective People, The: 25th Anniversary Edition

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This expanded anniversary audio edition of the perennially bestselling 7 Habits of Highly Effective People includes a new foreword read by Jim Collins, bestselling author of Good to Great; the final interview with Stephen Covey, read by his son, Sean; and a tribute to Stephen Covey, read by his daughter, Cynthia.

Twenty-five years, 20 million copies sold―a true book publishing legend! In Stephen R. Covey’s seminal work The 7 Habits of Highly Effective People, a holistic, integrated, principle-centered approach revolutionized the way people solve personal and professional problems and go on to lead extraordinary lives. With penetrating insights and pointed anecdotes, Covey revealed a step-by-step pathway for living with fairness, integrity, service, and human dignity―principles that give us the security to adapt to change, and the wisdom and power to take advantage of the opportunities that change creates.

The 7 Habits―Be Proactive; Begin with the End in Mind; Put First Things First; Think Win/Win; Seek First to Understand, Then to Be Understood; Synergize; and Sharpen the Saw―are so famous and have been integrated into everyday thinking by millions and millions of people for one reason: They work. Covey offers life-changing advice on everything from leadership, time management, and teamwork to success, love, and taking control of your life. In taking his advice, you’ll discover how the priceless wisdom of the 7 Habits still holds true after twenty-five years.

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas. His anecdotes are as frequently from family situations as from business challenges.

Before you can adopt the seven habits, you'll need to accomplish what Covey calls a "paradigm shift"--a change in perception and interpretation of how the world works. Covey takes you through this change, which affects how you perceive and act regarding productivity, time management, positive thinking, developing your "proactive muscles" (acting with initiative rather than reacting), and much more.

This isn't a quick-tips-start-tomorrow kind of book. The concepts are sometimes intricate, and you'll want to study this book, not skim it. When you finish, you'll probably have Post-it notes or hand-written annotations in every chapter, and you'll feel like you've taken a powerful seminar by Covey. --Joan Price.

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China's Economy: What Everyone Needs to Know®

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China's Economy: What Everyone Needs to Know® is a concise introduction to the most astonishing economic growth story of the last three decades. In the 1980s China was an impoverished backwater, struggling to escape the political turmoil and economic mismanagement of the Mao era. Today it is the world's second biggest economy, the largest manufacturing and trading nation, the consumer of half the world's steel and coal, the biggest source of international tourists, and one of the most influential investors in developing countries from southeast Asia to Africa to Latin America.

China's growth has lifted 700 million people out of poverty. It has also created a monumental environmental mess, with smog-blanketed cities and carbon emissions that are a leading cause of climate change. Multinational companies make billions of dollars in profits in China each year, but traders around the world shudder at every gyration of the country's unruly stock markets. Most surprising of all, its capitalist economy is governed by an authoritarian Communist Party that shows no sign of loosening its grip.

How did China grow so fast for so long? Can it keep growing and still solve its problems of environmental damage, fast-rising debt and rampant corruption? How long can its vibrant economy co-exist with the repressive one-party state? What do China's changes mean for the rest of the world? China's Economy: What Everyone Needs to Know® answers these questions in straightforward language that you don't need to be an economist to understand, but with a wealth of detail drawn from academic research, interviews with dozens of company executives and policy makers, and a quarter-century of personal experience. Whether you're doing business in China, negotiating with its government officials, or a student trying to navigate the complexities of this fascinating and diverse country, this is the one book that will tell you everything you need to know about how China works, where it came from and where it's going.
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Honey Mud Maggots and Other Medical Marvel

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Many modern medical practices began as old wives' tales of folk remedies. This text investigates a multicultural variety of age-old remedies often dismissed by 20th-century Western medicine as harmful or foolish but now shown to have real scientific validity. This text calls upon the medical establishment to open itself up to the possibilities of alternative therapies - remedies that have withstood the test of time precisely because they work. The authors take an excursion into the world of folk medicine, unearthing stories that range widely across time and place, fron ancient Egypt to the rain forests of contemporary Latin America. The notion that modern clinical practice is the only effective medicine is challenged and current research verifies the biochemical bases for the efficacy of supposedly outdated practices.Eating clay, drinking urine, applying honey to deep wounds and mere plaster to crushed bones: these are all folk remedies for ailments, passed on through the generations and thoroughly discounted by modern science. It is too bad, write scientist-historian couple Robert and Michèle Root-Bernstein, who deplore the loss of proven methods developed without the blessing of the academy, noting that "formal academic systems are only one of many ways in which knowledge is discovered, accumulated, and transmitted." Many scientists are now coming to agree with this view, they write in this fascinating collection of case studies. Researchers have showed that black tea, for instance, has powerful antibiotic properties and that maggots do an extraordinary job of cleaning wounds--as traditional healers have known all along..

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