Senin, 10 Agustus 2015

One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

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One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work Info

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The updated revised edition of the bestselling book about how to turn simple ideas into marketable money-making products..

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Minggu, 09 Agustus 2015

Yes!: 50 Scientifically Proven Ways to Be Persuasive

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Yes!: 50 Scientifically Proven Ways to Be Persuasive Info

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Small changes can make a big difference in your powers of persuasion.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.

Based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.

Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers..

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How to Close Every Sale

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How to Close Every Sale Description

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Joe Girard, bestselling author of How to Sell Anything to Anybody, takes readers step-by-step through the selling processstraight past the gatekeeper and into the prospects office.First published in 1989 by Warner, HOW TO CLOSE EVERY SALE is back with timeless sales advice.Teaching readers how to overcome objections and how to close even the most difficult sale, here are the inside tips, the philosophies, the fundamental principles, and the crucial fine points many salespeople overlook. Joe Girard explains how to make a prospect feel obligated to buy the product. He discusses how to recognize the right times for subtle high-pressure tactics and how to go double or nothingand close that sale now or never! Whether its casual browsers or professional buyers, the worlds greatest salesperson will show readers how to turn every prospect into a closed sale, doubleeven tripletheir income, and become the number-one salesperson in their field..

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Sabtu, 08 Agustus 2015

Confessions of a Street Addict

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In the most candid look at Wall Street since Liar's Poker, James J. Cramer, cofounder of TheStreet.com, radio and television commentator, and for years one of Wall Street's premier money managers, takes readers on a no-holds-barred tour of life on Wall Street ­revealing how the game is played, who breaks the rules, and who gets hurt.

Everyone on Wall Street knows Jim Cramer, and Cramer knows Wall Street better than anyone. For fifteen years he ran Cramer, Berkowitz, one of the Street's most successful hedge funds with a compounded annual return of 24% after all fees. In Confessions of a Street Addict he takes us from his fascination with the stock market as a middle-class kid in the Philadelphia suburbs to Harvard, where he began managing money. After an apprenticeship at Goldman, Sachs, Cramer set out on his own with his wife, Karen, the "Trading Goddess," as his partner. Cramer brilliantly describes the life of a money manager -- the frenetic pace, the constant pressure to outperform the market and other fund managers, and the shark-like attacks fund managers make as they circle a fund perceived to be in trouble.

At the same time that he was managing money, Cramer was one of the best-known commentators on the financial markets. A former president of the Harvard Crimson, Cramer had been a newspaper reporter before he began managing money. While he was a fund manager, he wrote for SmartMoney and other publications, making him one of the first money managers to offer insight and analysis from inside the world of finance. With the rise of the Internet and online publishing, he co-founded TheStreet.com, the online financial Web site. In one of the most fascinating chapters in this book, Cramer takes us inside the IPO of TheStreet.com, where he found himself a knowledgeable but helpless onlooker as his own Web site came on the market at an unrealistically high price that it never reached again, a harbinger of the dot-com disasters that would soon haunt the stock market.

Throughout the book Cramer is characteristically outspoken, outrageous, and candid about everyone, himself included. There has never been a high-wired, high-octane book about Wall Street like this one.It's hard to think of anyone more intense or opinionated, or who wears as many hats as James Cramer. In Confessions of a Street Addict, the man who first made a name for himself on Wall Street successfully managing his hedge fund--and then became famous on Main Street with his manic appearances on CNBC--tells the improbable story of his career as journalist, Wall Street pundit, Internet entrepreneur, and television commentator. For the most part, Cramer manages to avoid the self-congratulatory hype that mars so many books of this ilk; in fact, what makes Confessions so compelling are the shots that Cramer takes at himself, be it his now infamous capitulation during the stock market panic of October 1998, when he wrote a piece for TheStreet.com advising readers of an impending crash just as the market began to rebound, or the callous way he treated so many around him in pursuit of the next trade. Here's an informative, honest, and rollicking read for fans of CNBC, TheStreet.com, or anyone who has ever lost sleep thinking about their portfolios. Highly recommended. --Harry C. Edwards.

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Influence Without Authority

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In organizations today, getting work done requires political and collaborative skills. That’s why the first edition of this book has been widely adopted as a guide for consultants, project leaders, staff experts, and anyone else who does not have direct authority but who is nevertheless accountable for results. In this revised edition, leadership gurus Allan Cohen and David Bradford explain how to get cooperation from those over whom you have no official authority by offering them help in the form of the “currencies” they value. This classic work, now revised and updated, gives you powerful techniques for cutting through interpersonal and interdepartmental barriers, and motivating people to lend you their support, time, and resources..

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Jumat, 07 Agustus 2015

Preparation of Financial Statements & Compilation Engagements

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Are you looking for the lowdown on SSARS 21 and issuing financial statements efficiently? Here are answers to your questions about the new preparation of financial statements and compilation engagement standards. The book includes sample SSARS 21 financial statements using the preparation and compilation options. Also, sample engagement letters are provided. Get up to speed with this quick-reference guide designed for CPAs in small- to medium-sized firms..

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The Polio Years in Texas: Battling a Terrifying Unknown

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From the 1930s to the 1950s, in response to the rising epidemic of paralytic poliomyelitis (polio), Texas researchers led a wave of discoveries in virology, rehabilitative therapies, and the modern intensive care unit that transformed the field nationally. 

The disease threatened the lives of children and adults in the United States, especially in the South, arousing the same kind of fear more recently associated with AIDS and other dread diseases. Houston and Harris County, Texas, had the second-highest rate of infection in the nation, and the rest of the Texas Gulf Coast was particularly hard-hit by this debilitating illness. At the time, little was known, but eventually the medical responses to polio changed the medical landscape forever. 

Polio also had a sweeping cultural and societal effect. It engendered fearful responses from parents trying to keep children safe from its ravages and an all-out public information blitz aimed at helping a frightened population protect itself. The disease exacted a very real toll on the families, friends, healthcare resources, and social fabric of those who contracted the disease and endured its acute, convalescent, and rehabilitation phases.

In The Polio Years in Texas, Heather Green Wooten draws on extensive archival research as well as interviews conducted over a five-year period with Texas polio survivors and their families. This is a detailed and intensely human account of not only the epidemics that swept Texas during the polio years, but also of the continuing aftermath of the disease for those who are still living with its effects.

Public health and medical professionals, historians, and interested general readers will derive deep and lasting benefits from reading The Polio Years in Texas

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