It's Not Luck: Marketing, Production, and the Theory of Constraints

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It's Not Luck: Marketing, Production, and the Theory of Constraints Info

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Using the unique business-novel format, It’s Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

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Introduction to Programmatic Advertising

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Introduction to Programmatic Advertising Info

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Programmatic advertising is the most exciting thing that happened in marketing in a long time – perhaps since the advent of mass advertising itself.

This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend – and then kept on your desk for reference.

Here's a quick overview:

Chapter one outlines the basic technologies enabling programmatic advertising – such as cookies, pixels, banner ads, or ad exchanges.

Chapter two introduces the programmatic ecosystem and its various players, including publishers, advertisers, SSPs, DSPs, DMPs, agency trading desks, and the most important industry bodies.

Chapter three is dedicated to programmatic ad trading, with special attention given to the real-time bidding (RTB) auction, role of the Deal ID, and publisher prioritization including header bidding.

Chapter four is all about data and ad targeting. Retargeting and various prospecting tactics are covered, including contextual targeting, behavioral targeting, and look-a-like modeling.

Chapter five expands the scope of this book into mobile. Mobile cookies, cross-device identification solutions, or location data are covered here.

Chapter six offers an overview of the current issues discussed across the digital ad industry – including fraud, viewability, attribution, ad blocking, or privacy.

Chapter seven is about new formats available programmatically, such as rich media, video, or native. It also covers new programmatic channels including TV, audio or print.

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The Great Plague: The Story of London's Most Deadly Year

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The Great Plague: The Story of London's Most Deadly Year Description

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In the winter of 1664-65, a bitter cold descended on London in the days before Christmas. Above the city, an unusually bright comet traced an arc in the sky, exciting much comment and portending "horrible windes and tempests." And in the remote, squalid precinct of St. Giles-in-the-Fields outside the city wall, Goodwoman Phillips was pronounced dead of the plague. Her house was locked up and the phrase "Lord Have Mercy On Us" was painted on the door in red. By the following Christmas, the pathogen that had felled Goodwoman Phillips would go on to kill nearly 100,000 people living in and around London―almost a third of those who did not flee. This epidemic had a devastating effect on the city's economy and social fabric, as well as on those who lived through it. Yet somehow the city continued to function and the activities of daily life went on.

In The Great Plague, historian A. Lloyd Moote and microbiologist Dorothy C. Moote provide an engrossing and deeply informed account of this cataclysmic plague year. At once sweeping and intimate, their narrative takes readers from the palaces of the city's wealthiest citizens to the slums that housed the vast majority of London's inhabitants to the surrounding countryside with those who fled. The Mootes reveal that, even at the height of the plague, the city did not descend into chaos. Doctors, apothecaries, surgeons, and clergy remained in the city to care for the sick; parish and city officials confronted the crisis with all the legal tools at their disposal; and commerce continued even as businesses shut down.

To portray life and death in and around London, the authors focus on the experiences of nine individuals―among them an apothecary serving a poor suburb, the rector of the city's wealthiest parish, a successful silk merchant who was also a city alderman, a country gentleman, and famous diarist Samuel Pepys. Through letters and diaries, the Mootes offer fresh interpretations of key issues in the history of the Great Plague: how different communities understood and experienced the disease; how medical, religious, and government bodies reacted; how well the social order held together; the economic and moral dilemmas people faced when debating whether to flee the city; and the nature of the material, social, and spiritual resources sustaining those who remained.

Underscoring the human dimensions of the epidemic, Lloyd and Dorothy Moote dramatically recast the history of the Great Plague and offer a masterful portrait of a city and its inhabitants besieged by―and defiantly resisting―unimaginable horror.

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Confessions of an Advertising Man.

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Confessions of an Advertising Man. Description

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Book by Ogilvy, David..

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Dark Remedy: The Impact Of Thalidomide And Its Revival As A Vital Medicine

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Dark Remedy: The Impact Of Thalidomide And Its Revival As A Vital Medicine Info

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A remarkable medicine is now available that can successfully treat millions of people with multiple myeloma, brain tumors and other cancers, arthritis, lupus, Crohn's disease, multiple sclerosis, leprosy, tuberculosis, and AIDS. It's thalidomide-a drug with a chilling history. In the 1950s, this "safe" sedative was all the rage in Europe. Then one baby was born without ears, another with stunted limbs, then another with no limbs at all. In all, ten thousand severely deformed babies were born before thalidomide was banned. But two years ago, this brutal toxin was approved by the FDA. How did the most infamous drug of all time become one of the major players in modern medicine?In this irresistible medical detective story, Trent Stephens and Rock Brynner recount the history of thalidomide, a fascinating tale filled with villains and heroes, and bring us up to the present day, as scientists-Stephens among them-work to create and test an alternative drug that captures thalidomide's curative properties without its cruel side effects. The chronicle of a tragic chapter in the history of public health, Dark Remedy ends with great promise, as we put thalidomide to work for us, in the treatment of over a hundred diseases.

Twentieth-century science is too complex for any one reader's apprehension, so we look for stories that help us grasp its enormity. The jubilant discovery, demonization, and subsequent rehabilitation of thalidomide offers a wide-ranging outline of public attitudes toward science following World War II, and the authors of Dark Remedy: The Impact of Thalidomide and Its Revival As a Vital Medicine tell the story well. Historian Rock Brynner and embryologist Trent Stephens--who may have finally determined the drug's mechanism of action in 1998--treat us to both a devastating indictment of the under-regulated pharmaceutical industry of the 1950s and a penetrating study of thalidomide's reintroduction into mainstream medicine through the black market. The powerful anti-inflammatory properties of the drug make it a popular choice for treating arthritis, leprosy, some cancers, AIDS, MS, and many other debilitating illnesses, but it has only recently won grudging approval. Though the its tone can be acidic (in one instance referring to the "Utopian prosthetics custom-designed for the deformities caused by Utopian medicine"), the book is, for the most part, fair to the corporations that caused and then ignored the epidemic of birth defects, the victims who understandably tried to prevent the drug's revival, and the regulators who were too often bound by short-sighted legislation to do their jobs. The heroes and villains are larger than life, the stories and the science are equally compelling, and Dark Remedy ultimately combines the best elements of journalism and myth. --Rob Lightner.

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Good Leaders Ask Great Questions: Your Foundation for Successful Leadership

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Good Leaders Ask Great Questions: Your Foundation for Successful Leadership Info

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In Good Leaders Ask Great Questions, John C. Maxwell delves into the process of becoming a successful leader by examining how questions can be used to advantage. What are the questions leaders should ask themselves? What questions should they ask members of their team? He then responds to the toughest problems leaders have presented to him. Using social media, Maxwell offered the floor to followers with unanswered questions about what it takes to achieve their professional best, and selected 70 questions on the most popular topics, including:

• How can I discover my unique purpose as a leader?
• What is the most effective daily habit that any leader should develop?
• How do you motivate an unmotivated person?
• How would you work with a difficult leader who has no vision?

This book is a thorough, insightful response to those readers and anyone who feels they have plateaued on their journey to develop their ultimate potential. Every leader has room to grow, and the advice in these pages will help listeners assess their current position, and structure an effective plan to achieve their goals.

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Practical Lean Accounting: A Proven System for Measuring and Managing the Lean Enterprise, Second Edition

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Practical Lean Accounting: A Proven System for Measuring and Managing the Lean Enterprise, Second Edition La revue

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The methods and concepts presented in the bestselling first edition revolutionized the approach to the management and control of Lean companies. Enhanced with extensive end-of-chapter exercises and a CD-ROM with Lean accounting tools, the second edition of this preeminent practitioner’s guide is now suitable for classroom use.

Practical Lean Accounting: A Proven System for Measuring and Managing the Lean Enterprise, Second Edition explains exactly what it takes to transform a traditional accounting system to one that supports and enhances a company’s Lean efforts. Defining the fundamental principles of Lean accounting, it demonstrates how to use them to identify and eliminate wasteful transactions. The book includes coverage of cell performance measurement, use of the box score, operational and financial planning, cost targeting, Lean accounting diagnostics, and value stream mapping. Retaining the easy-to-use format that made the first edition a bestseller, this updated edition includes:

• A new section on the use of value stream performance measurements in continuous improvement


• A re-written Target Costing chapter that emphasizes a value-based approach to the management of the Lean value system


• A Lean Accounting Diagnostic tool to help you assess progress and develop a plan for implementing changes


• Cutting-edge examples that illustrate implementation in accounting departments


• A CD with data from the ECI Value Stream Cost Analysis case study included in the text, Excel templates, and end-of-chapter questions with solutions

The book contains a wealth of tools that makes it ideal for company training sessions and advanced undergraduate and graduate-level courses. For each major example provided, two similar problems are included—one for instructors to guide students through and a second for students to work through on their own. An additional set of problems and questions for testing purposes are also available to instructors on the authors’ website.

Unfortunately, during the publishing process mistakes can be made that are not caught before the book is printed. Productivity Press takes great care to catch any errors prior to the printing stage. If any errors are found that have an effect on the understanding of a subject or mathematical equation, we have published them at: http://www.maskell.com/lean_accounting/subpages/free_stuff/PLA2%20Errors%20_Corrections_20130130.pdf

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