All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence

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All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence Info

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The book that cracks the code on executive presence: what it is, why it matters, and how you can achieve it.

You know it when you see it. That rare combination of qualities that makes a truly great leader. Until now, executive presence has been hard to define and even harder to develop. But after years of extensive research, executive coach and best-selling author Suzanne Bates and her team have identified the 15 traits you need to be all the leader you can be.

Using the research-based, scientifically grounded Bates Executive Presence Index - Bates ExPITM - you can assess your ability to influence results and maximize your impact scientifically and systematically. With this proven approach, you can:

• Develop your presence in and out of the boardroom
• Engage, inspire, align, and move others to act and succeed
• Strengthen teams, drive change, and lead with incredible confidence
• Make real and lasting impacts on your company, your career, and your life

Bates' groundbreaking approach to enhancing executive presence is not a one-size-fits-all plan. Since every leader is different, the book shows you how to measure your individual qualities using a three-dimensional model of your character, substance, and style. You'll discover how perceptions of 15 distinct facets of your leadership style, such as authenticity, integrity, composure, vision, and intentionality, are proven to help you drive results. You'll learn how to leverage your strengths, improve your weaknesses, and develop an executive presence that is uniquely your own.

Whether you're taking on a new executive position, facing new and exciting challenges, trying to build a better and stronger team, or developing new emerging leaders within your organization, All the Leader You Can Be has all the guidance you need to achieve extraordinary executive presence.

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Dream It! Do It!: My Half-Century Creating Disney’s Magic Kingdoms (Disney Editions Deluxe)

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Dream It! Do It!: My Half-Century Creating Disney’s Magic Kingdoms (Disney Editions Deluxe) Info

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Marty Sklar was hired by The Walt Disney Company after his junior year at UCLA, and began his Disney career at Disneyland in July 1955, the month before the park opened. He spent his first decade at Disney as "the kid," the very youngest of the creative team Walt had assembled at WED Enterprises. But despite his youth, his talents propelled him forward into substantial responsibility: he became Walt's speech writer, penned Walt's and Roy's messages in the company's annual report, composed most of the publicity and marketing materials for Disneyland, conceived presentations for the U.S. government, devised initiatives to obtain sponsors to enable new Disneyland developments, and wrote a twenty-four-minute film expressing Walt's philosophy for the Walt Disney World project and Epcot. He was Walt's literary right-hand man.

Over the next forty years, Marty Sklar rose to become president and principal creative executive of Walt Disney Imagineering, and he devoted his entire career to creating, enhancing, and expanding Walt's magical empire. This beautifully written and enlightening book is Marty's own retelling of his epic Disney journey, a grand adventure that lasted over half a century..

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What Your CPA Isn't Telling You: Life-Changing Tax Strategies

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What Your CPA Isn't Telling You: Life-Changing Tax Strategies La revue

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This is a powerful story woven around one theme: Tax planning can change your life.

Tackling the fundamental question asked by all taxpayers - How can I save on taxes? - attorney and CPA Mark J. Kohler empowers you to dismiss standard CPA viewpoints like "your tax payment is what it is" and "you just make too much money."

Simplified through the mastery of storytelling, Kohler invites you to immerse yourself in the compelling tale of a typical family's tax awakening. Through their journey, you'll discover critical but underutilized tax strategies to achieve huge tax savings, greater wealth, and ultimately, a winning pursuit of the American Dream.

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Modern Manners: Tools to Take You to the Top

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Modern Manners: Tools to Take You to the Top Info

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From the world-renowned etiquette expert and her granddaughter, Liv Tyler, an elegant guide to 21st-century manners and etiquette for professionals who want to be confident and successful in the business and social arenas.
 
Developing good etiquette and manners is an important investment in your future. They allow you to feel at ease in any situation--and give you the polish and confidence to become a leader. Etiquette expert Dorothea Johnson's essential dos and don'ts address both 21st-century and classic questions, including:

* acing job interviews
* giving confident handshakes
* making conversation
* proper business attire and meeting protocol
* e-mail etiquette, including what to post--or not--on social media
* how to deal with rude cell phone users
* conducting a meeting at a restaurant
* attending business or social events
* table manners

With style, wit, and delightful commentary throughout from her granddaughter, Liv Tyler, on everything from being a good guest to finding a balance with technology, Modern Manners is the must-have guide to ensure your success..

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Creating Value Through Corporate Restructuring: Case Studies in Bankruptcies, Buyouts, and Breakups

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Creating Value Through Corporate Restructuring: Case Studies in Bankruptcies, Buyouts, and Breakups Description

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An updated look at how corporate restructuring really works

Stuart Gilson is one of the leading corporate restructuring experts in the United States, teaching thousands of students and consulting with numerous companies. Now, in the second edition of this bestselling book, Gilson returns to present new insight into corporate restructuring.

Through real-world case studies that involve some of the most prominent restructurings of the last ten years, and highlighting the increased role of hedge funds in distressed investing, you'll develop a better sense of the restructuring process and how it can truly create value. In addition to "classic" buyout and structuring case studies, this second edition includes coverage of Delphi, General Motors, the Finova Group and Warren Buffett, Kmart and Sears, Adelphia Communications, Seagate Technology, Dupont-Conoco, and even the Eurotunnel debt restructuring.

• Covers corporate bankruptcy reorganization, debt workouts, "vulture" investing, equity spin-offs, asset divestitures, and much more
• Addresses the effect of employee layoffs and corporate downsizing
• Examines how companies allocate value and when a corporation should "pull the trigger"

From hedge funds to financial fraud to subprime busts, this second edition offers a rare look at some of the most innovative and controversial restructurings ever.

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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand Description

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Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.

The only question is, how do you do it?

Learn the laws of branding in the branding bible:

The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best--like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks--with the world-renowned marketing savvy of bestselling author Al Ries and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.

Find out:

Why you will fail to create a brand through advertising, sales promotion, public relations, or fancy packaging

How overbranding equals underwhelming

Why a brand in any category should welcome others like it

How to define your category...even if you're not first to market

Why creating a sense of authenticity may be even more important than five-star quality

How to use advertising to keep your brand alive

Why no brand lives forever--and how best to read its vital signs and put it out of its misery yourself

Why good old-fashioned publicity may be the missing link in the brand-building process

Why giving your brand the right name is perhaps more important than the brand itself

and perhaps most important of all:

How to own a word in the mind of the consumer

Smart and accessible, The 22 Immutable Laws of Branding is an easy-to-refer-to primer that provides the ammo you need to dominate your category and turn your product or service into a world-class brand.As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.

"Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing program. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts undertaken by these and other high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as The Law of Expansion, The Law of Contraction, The Law of Consistency, and The Law of Mortality. While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment. --Howard Rothman.

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The Autobiography of Andrew Carnegie and The Gospel of Wealth (Signet Classics)

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The Autobiography of Andrew Carnegie and The Gospel of Wealth (Signet Classics) Info

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More information to be announced soon on this forthcoming title from Penguin USA..

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