Intermediate Accounting, 2014 FASB Update

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Intermediate Accounting, 2014 FASB Update Info

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This text is an unbound, binder-ready edition.

Intermediate Accounting by Kieso, Weygandt, and Warfield improves students’ readiness for their intermediate accounting course, builds awareness around the CPA exam, and prepares students for their future careers with exclusive access to internship listings from across the country.Intermediate Accounting 15th Edition maintains the qualities for which the text is globally recognized, including its reputation for accuracy, comprehensiveness, accessibility, and quality problem material that best prepares students for success in their academic and professional careers.The 2014 FASB Update incorporates the recently issued standard on Revenue from Contracts with Customers in a new Revenue Recognition chapter, and helps prepare the next generation of accounting and finance students for the global economy.

Students using WileyPLUS do real accounting and get real results. With automatically graded practice and homework assignments, and over two hours of video based resources per chapter, students come to class prepared for quizzes and exams.  WileyPLUS also provides students with access to nearly 1,000 practice CPA exam questions powered by Wiley CPAexcel, and access to internship listings from across the country powered by AccountingFly.

WileyPLUS is sold separately from this text.

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The Levitan Pitch. Buy This Book. Win More Pitches.

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The Levitan Pitch. Buy This Book. Win More Pitches. Info

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The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts.

Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique.

However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit:

You will win more new clients.

In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency’s bottom-line that comes from the cost of participating in four-month agency searches and funding an agency’s annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising’s “The Worst Advertising Pitch Ever”.

Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency’s chances of winning.

Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client’s mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs.

Chapter Four delivers the list of “The 12 Deadliest Presentation Mistakes”. These are identified pitch killers that come from my personal experience and the experiences of agency CEO’s, clients, and search consultants. The accompanying cartoons wouldn’t be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies.

In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives.

Chapter Six is all about don’t take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A’s, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table.

Finally, I’ve included insights about all too common agency pitch mistakes from 16 of the world’s leading search consultants.

I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.

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Business Ethics: Case Studies and Selected Readings (South-Western Legal Studies in Business Academic Series)

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Business Ethics: Case Studies and Selected Readings (South-Western Legal Studies in Business Academic Series) Info

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Packed with real-life examples of business decisions gone awry, the 8th Edition of BUSINESS ETHICS: CASE STUDIES AND SELECTED READINGS explores the complex issues of business ethics from the leaders' perspectives. This best-selling text offers a rare collection of readings which examines the business decision-making processes of many types of leaders, while revealing some of the common factors that push them over ethical lines they might not otherwise cross. A combination of short and long cases, readings, hypothetical situations, and current ethical dilemmas, BUSINESS ETHICS: CASE STUDIES AND SELECTED READINGS provides a stimulating and thorough basis for evaluating business ethics, and encourages stronger values in future business leaders.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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American Colossus: The Triumph of Capitalism, 1865-1900

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American Colossus: The Triumph of Capitalism, 1865-1900 Info

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In a grand-scale narrative history, the bestselling author of two finalists for the Pulitzer Prize now captures the decades when capitalism was at its most unbridled and a few breathtakingly wealthy businessmen utterly transformed America from an agrarian economy to a world power.

The years between the Civil War and the end of the nineteenth century saw the wholesale transformation of America from a land of small farmers and small businessmen into an industrial giant. Driven by unfathomably wealthy and powerful businessmen like J. P. Morgan, Andrew Carnegie and John D. Rockefeller, armies of workers, both male and female, were harnessed to a new vision of massive industry. A society rooted in the soil became one based in cities, and legions of immigrants were drawn to American shores. What’s more, in accomplishing its revolution, capitalism threatened to eclipse American democracy. “What do I care about the law?” bellowed Cornelius Vanderbilt. “Hain’t I got the power?” He did, and with it he and the other capitalists reshaped every aspect of American life. In American Colossus, H.W. Brands portrays the emergence, in a remarkably short time, of a recognizably modern America.

The capitalist revolution left not a single area or aspect of American life untouched. It roared across the South, wrenching that region from its feudal past and integrating the southern economy into the national one. It burst over the West, dictating the destruction of Native American economies and peoples, driving the exploitation of natural resources, and making the frontier of settlement a business frontier as well. It crashed across the urban landscape of the East and North, turning cities into engines of wealth and poverty, opulence and squalor. It swamped the politics of an earlier era, capturing one major party and half of the other, inspiring the creation of a third party and determining the issues over which all three waged some of the bitterest battles in American history.

Brands’s spellbinding narrative beautifully depicts the oil gushers of western Pennsylvania, the rise, in Chicago, of the first skyscraper, the exploration of the Colorado River, the cattle drives of the West, and the early passionate sparks of union life. By 1900 the America he portrays is wealthier than ever, yet prosperity is precarious, inequality rampant, and democracy stretched thin. American Colossus is an unforgettable portrait of the years when the contest between capitalism and democracy was at its sharpest, and capitalism triumphed..

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Madness: A Brief History

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Madness: A Brief History Info

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Looking back on his confinement to Bethlem, Restoration playwright Nathaniel Lee declared: "They called me mad, and I called them mad, and damn them, they outvoted me." As Roy Porter shows in Madness: A Brief History, thinking about who qualifies as insane, what causes mental illness, and how such illness should be treated has varied wildly throughout recorded history, sometimes veering dangerously close to the arbitrariness Lee describes and often encompassing cures considerably worse than the illness itself.
Drawing upon eyewitness accounts of doctors, writers, artists, and the mad themselves, Roy Porter tells the story of our changing notions of insanity and of the treatments for mental illness that have been employed from antiquity to the present day. Beginning with 5,000-year-old skulls with tiny holes bored in them (to allow demons to escape), through conceptions of madness as an acute phase in the trial of souls, as an imbalance of "the humours," as the "divine fury" of creative genius, as sanity itself in a world gone mad, or as the malfunctioning of brain chemistry, Porter shows the many ways madness has been perceived and misperceived in every historical period. He also takes us on a fascinating round of treatments, ranging from exorcism and therapeutic terror--including immersion in a tub of eels--to the first asylums, the anti-restraint movement, shock therapy, the birth of psychoanalysis, and the current use of psychotropic drugs.
Throughout, Madness: A Brief History offers a balanced view, showing both the humane attempts to help the insane as well as the ridiculous and often cruel misunderstanding that have bedeviled our efforts to heal the mind of its myriad afflictions..

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How to Write a Good Advertisement

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How to Write a Good Advertisement Description

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UPDATE>This is the Recommended definitive and complete edition: Paperback (ISBN: 9781626549623) and Hardcover (ISBN: 9781626549630)

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie’s How to Win Friends and Influence People into a mega-seller.

How to Write a Good Advertisement, Schwab’s classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to

• Get attention
• Build credibility
• Create winning layouts and choose the best ad size
• Test ad effectiveness
• Convert inquiries to sales
• Make special offers that dramatically increase response and sales

How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you’ve read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar.

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An American Plague: The True and Terrifying Story of the Yellow Fever Epidemic of 1793 (Newbery Honor Book)

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An American Plague: The True and Terrifying Story of the Yellow Fever Epidemic of 1793 (Newbery Honor Book) Description

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1793, Philadelphia. The nation's capital and the largest city in North America is devastated by an apparently incurable disease, cause unknown . . .

In a powerful, dramatic narrative, critically acclaimed author Jim Murphy describes the illness known as yellow fever and the toll it took on the city's residents, relating the epidemic to the major social and political events of the day and to 18th-century medical beliefs and practices. Drawing on first-hand accounts, Murphy spotlights the heroic role of Philadelphia's free blacks in combating the disease, and the Constitutional crisis that President Washington faced when he was forced to leave the city--and all his papers--while escaping the deadly contagion. The search for the fever's causes and cure, not found for more than a century afterward, provides a suspenseful counterpoint to this riveting true story of a city under siege.

An American Plague's numerous awards include a Sibert Medal, a Newbery Honor, and designation as a National Book Award Finalist. Thoroughly researched, generously illustrated with fascinating archival prints, and unflinching in its discussion of medical details, this book offers a glimpse into the conditions of American cities at the time of our nation's birth while drawing timely parallels to modern-day epidemics. Bibliography, map, index..

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