Senin, 30 November 2015

The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron

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There were dozens of books about Watergate, but only All the President's Men gave readers the full story, with all the drama and nuance and exclusive reporting. And thirty years later, if you're going to read only one book on Watergate, that's still the one. Today, Enron is the biggest business story of our time, and Fortune senior writers Bethany McLean and Peter Elkind are the new Woodward and Bernstein.

Remarkably, it was just two years ago that Enron was thought to epitomize a great New Economy company, with its skyrocketing profits and share price. But that was before Fortune published an article by McLean that asked a seemingly innocent question: How exactly does Enron make money? From that point on, Enron's house of cards began to crumble. Now, McLean and Elkind have investigated much deeper, to offer the definitive book about the Enron scandal and the fascinating people behind it.

Meticulously researched and character driven, Smartest Guys in the Room takes the reader deep into Enron's past—and behind the closed doors of private meetings. Drawing on a wide range of unique sources, the book follows Enron's rise from obscurity to the top of the business world to its disastrous demise. It reveals as never before major characters such as Ken Lay, Jeff Skilling, and Andy Fastow, as well as lesser known players like Cliff Baxter and Rebecca Mark. Smartest Guys in the Room is a story of greed, arrogance, and deceit—a microcosm of all that is wrong with American business today. Above all, it's a fascinating human drama that will prove to be the authoritative account of the Enron scandal.

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The Seed: Finding Purpose and Happiness in Life and Work

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A business fable to help you discover your purpose in work and life. New from Jon Gordon, the international and Wall Street Journal best-selling author of The Energy Bus, The Seed takes you on a quest for the meaning and passion behind work.

Josh, an up-and-comer at a leading technology company, is disenchanted with his job. Challenged by his boss to take two weeks to decide if he really wants to work there, Josh takes off for the country, where he meets a wise farmer who gives him a seed and a promise: find the right place to plant the seed, and his purpose will be revealed.

Through Josh's journey cross-country journey, you'll find surprising new sources of wisdom and inspiration in your own business and life. When he discovers where and how to plant the seed, you'll get a new sense of what it means to live and work with passion and purpose.

This book offers practical wisdom on discovering your true purpose, professionally and in life in general, in the form of a business fable by Jon Gordon, the best-selling author of The Energy Bus and Soup. Nobody captures the deeper meaning of business like Jon Gordon, and The Seed is his most searching and significant book yet. Whatever your profession, take this insightful look at the purpose behind work, and plant the seed of inspiration in your life!

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Success Through A Positive Mental Attitude

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Success Through A Positive Mental Attitude Description

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The bestselling self-help classic that has helped millions—promoting positive mental attitude as a key to personal success.

Your mind has a secret invisible talisman. On one side is emblazoned the letters PMA (positive mental attitude) and on the other the letters NMA (negative mental attitude). A positive attitude will naturally attract the good and the beautiful. The negative attitude will rob you of all that makes life worth living.

Your success, health, happiness, and wealth depend on how you make up your mind!

When motivational pioneer Napoleon Hill and millionaire CEO W. Clement Stone teamed up to form one of the most remarkable partnerships of all time, the result was Success Through a Positive Mental Attitude, the phenomenon that proposed to the world that with the right attitude, anyone can achieve his or her dreams.

Now this remarkable book is available for the twenty-first century. You, too, can take advantage of the program that has brought success to generations of people seeking -- and finding -- a better way to live..

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In the Plex: How Google Thinks, Works, and Shapes Our Lives

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Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works.

While they were still students at Stanford, Google co-founders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google's earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google's IPO, nobody other than Google management had any idea how lucrative the company's ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.

The key to Google's success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After it's unapologetically elitist approach to hiring, Google pampers its engineers with free food and dry cleaning, on-site doctors and masseuses, and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.

But has Google lost its innovative edge? It stumbled badly in China. And now, with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be "evil" still compete?

No other book has turned Google inside out as Levy does with In the Plex.

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Sabtu, 28 November 2015

Small Business Taxes For Dummies

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Small Business Taxes For Dummies Info

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Are you a small business owner taxed by taxes?

Not being up-to-speed on tax rules and strategies can lead to mistakes that cost business owners thousands of dollars in fines and penalties every year. Small Business Taxes For Dummies assists both current and aspiring small business owners with important tax planning issues.

For the estimated 21 million small business owners in the U.S., the nation's tax codes continue to change and increase in complexity. Small Business Taxes For Dummies arms you for important tax planning issues, including: year-round tax planning tips and expense tracking advice; small business decisions and expense basics; business use of your home and self-employment taxes; creating an ongoing tax routine; dealing with the IRS and where to find help; navigating audits and notices; and more.

  • Guides you through the current tax laws and ensures that you understand your rights and obligations
  • Helps small business owners save time and money
  • Empowers you to understand and prepare your own tax documents

The expert tips and advice presented in Small Business Taxes For Dummies are for the millions of small business owners like you searching for a guide to the latest tax codes and regulations.

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The Loudest Duck: Moving Beyond Diversity While Embracing Differences to Achieve Success at Work

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Here is a business fable that explains why organizations need to move beyond the old-style diversity efforts to actually benefit from difference.

In today's modern workplaces, with their many different types of people, cultural and personal differences can be challenges―whether you're a team member or a business leader.

Different cultures teach different values, and we carry those values throughout adulthood and into the office environment. Understanding the cultural and gender viewpoints of our colleagues is a major key to healthy, conflict-free work environments.

This fable takes its name from a Chinese children's parable about how "the loudest duck gets shot." It's a parable that contrasts with the American idiom "the squeaky wheel gets the grease." Comparing the two, it's clear that different cultures teach different views, and those views often translate into distinct ways of doing business. In today's global business world, understanding each other―where we come from and what we're taught―is more important than ever.

The Loudest Duck uses an entertaining story to share important lessons about why diversity efforts are bound to fail unless we really understand how we unconsciously respond to difference and how to move to beyond it.

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Jumat, 27 November 2015

Social Media for Direct Selling Representatives: Ethical and Effective Online Marketing

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Social Media for Direct Selling Representatives: Ethical and Effective Online Marketing La revue

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This is the resource you've been waiting for. Tailored specifically to those in party plan and network marketing businesses, Social Media for Direct Selling Representatives is the first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan. With 18 years' experience in the field and working with companies, this book was written by someone with the technical expertise to know what works, and the industry knowledge to explain it in a way that make sense and and honors the values of integrity, trust and relationship-building.

In this 255-page volume, direct selling representatives will:

•Learn the best ways to use Facebook, Instagram, Pinterest, LinkedIn, Twitter and other social networks for business.
•See how best to focus your marketing efforts on serving the needs of your customers and building relationships that last.
•Explore the options for conducting online parties for sales and sponsoring.
•Find out how to best find and convert leads to build your business.
•Get step by step how-to instructions for conducting online sales parties through Facebook, Instagram and Pinterest.
•Learn how to avoid the common pitfalls of using social media for your direct selling business.
•Be clear about the Do's and Don'ts for staying compliant within the direct sales industry, your specific company, and marketing laws.
•...and more!

All readers will also be provided the opportunity to access a FREE Bonus Resource site with additional detailed instructions and trainings, which are updated on a regular basis to keep you current!.

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Delivering Happiness: A Path to Profits, Passion, and Purpose

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Delivering Happiness: A Path to Profits, Passion, and Purpose Info

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The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.

Pay new employees 00 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too.

Sound crazy? It's all standard operating procedure at Zappos.com, the online retailer that's doing over billion in gross merchandise sales every year.

In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for 5 million. He then joined Zappos as an adviser and investor, and eventually became CEO.

In 2009, Zappos was listed as one of Fortune magazine's top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over .2 billion on the day of closing.

In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life. (edited by author)

The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.

Pay new employees 00 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too.

Sound crazy? It's all standard operating procedure at Zappos.com, the online retailer that's doing over billion in gross merchandise sales every year.

In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for 5 million. He then joined Zappos as an adviser and investor, and eventually became CEO.

In 2009, Zappos was listed as one of Fortune magazine's top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over .2 billion on the day of closing.

In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life. (edited by author)

Amazon Exclusive Author Q&A with Tony Hsieh, Author of Delivering Happiness

1. In the book you say, "I've been an entrepreneur for most of my life." Do you think people are born entrepreneurs or do they become them?

I think usually by the time you're 12 years old, you either have the entrepreneurial spirit or you don't. I would describe the entrepeneurial spirit as a combination of creativity and optimisim.

2. Could you name one particular experience that inspired you to create a company devoted to customer happiness?

For me, it's really been driven by daily examples of bad customer service in my everyday personal life.

3. Was the worm farm really the invaluable catalyst for forming your business and life philosophy?

My parents tell me that as a kid I was always trying to come up with different business ideas. The idea of starting a worm farm is my earliest memory of a business idea.

4. You say that you have always been an avid book reader. What are your favorite books? Which non-business book helped you grow professionally?

Business books: Good to Great, Peak, Tribal Leadership Made to Stick

Non-business books: The Happiness Hypothesis Comedy Writing Secrets The Game

5. What is the ratio between rebelling against conventional wisdom and sticking to the good old truths in building a successful business?

1:10

6. You describe your way to happiness starting with profits, then going through passion and finally getting to purpose. Is that the only path to business happiness?

No, that was just the path that I happened to take. Part of the purpose of the book is to help other entrepreneurs and business owners shortcut the process and encourage them to go straight to combining profits, passion, and purpose.

7. You seem to have taken risks with business ideas a lot while growing up. How do you recognize a risk that you shouldn't take?

I think it just comes down to really breaking down what the worst case scenario actually is. For most of us, we're lucky to live in a time and in a society where we aren't actually ever in danger of dying from starvation or lack of shelter. Most of us have friends whose couches we can crash on in the worst case scenario, so any "risk" we take in starting a company isn't actually that big a risk.


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Kamis, 26 November 2015

A Flourishing Yin: Gender in China's Medical History: 960-1665 (Philip E.Lilienthal Books)

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A Flourishing Yin: Gender in China's Medical History: 960-1665 (Philip E.Lilienthal Books) La revue

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This book brings the study of gender to Chinese medicine and in so doing contextualizes Chinese medicine in history. It examines the rich but neglected tradition of fuke, or medicine for women, over the seven hundred years between the Song and the end of the Ming dynasty. Using medical classics, popular handbooks, case histories, and belles lettres, it explores evolving understandings of fertility and menstruation, gestation and childbirth, sexuality, and gynecological disorders.

Furth locates medical practice in the home, where knowledge was not the monopoly of the learned physician and male doctors had to negotiate the class and gender boundaries of everyday life. Women as healers and as patients both participated in the dominant medical culture and sheltered a female sphere of expertise centered on, but not limited to, gestation and birth. Ultimately, her analysis of the relationship of language, text, and practice reaches beyond her immediate subject to address theoretical problems that arise when we look at the epistemological foundations of our knowledge of the body and its history.
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The Path: Creating Your Mission Statement for Work and for Life

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The Path: Creating Your Mission Statement for Work and for Life Info

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Individuals and companies have been learning what history has demonstrated all along--that people or groups with carefully defined missions have always led and surpassed those who have none. Yet the process of outlining that mission statement has been, up to now, an arduous one that all too few have committed the time, energy, and resources to undertake.

In The Path, best-selling author Laurie Beth Jones provides inspiring and practical advice to lead readers through every step of both defining and fulfilling a mission. With more than ten years' experience in assisting groups and individuals, Jones offers clear, step-by-step guidance that can make writing a mission statement take a matter of hours rather than months or years.

Rich with humor, exercises, mediations, and case histories, The Path is essential reading for anyone seeking a lighter, clearer way in the world..

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Selasa, 24 November 2015

The Power of Plagues

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The Power of Plagues La revue

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A fascinating examination of epidemic diseases within a historical context.
• Describes the nature and evolution of diseases.
• Explains how scientists discovered the causes of infectious diseases and outlines how controls were developed.
• Examines the interrelationship between plagues and culture and details the ways this shaped the traditions and institutions of Western civilization.
• Highlights current epidemics such as AIDS, cholera, tuberculosis, influenza, West Nile virus, mad cow disease, and others.
• Addresses the public’s curiosity with outbreaks and diseases of public health concern..

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Leading at The Edge

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Leading at The Edge Description

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Stranded in the frozen Antarctic sea for nearly two years, Sir Ernest Shackleton and his team of 27 polar explorers endured extreme temperatures, hazardous ice, dwindling food, and complete isolation. Despite these seemingly insurmountable obstacles, the group remained cohesive, congenial, and mercifully alive—a fact that speaks not just to luck but to an unparalleled feat of leadership. Drawing on this amazing story, Leading at The Edge demonstrates the importance of a strong leader in times of adversity, uncertainty, and change. The book reveals 10 timeless leadership lessons that show readers how to: • Instill optimism while staying grounded in reality
• Have the courage to step up to risks worth taking
• Consistently reinforce the team message
• Set a personal example
• Find something to celebrate and something to laugh about
• Never give up. Part adventure tale, part leadership guide, the second edition features additional lessons, new case studies of the strategies in action, tools to uncover and resolve conflicts, and expanded resources. An updated epilogue compares the leadership styles of the famous polar explorers Shackleton, Amundsen, and Scott. Today’s leaders have much to learn from this gripping account of survival against all odds. Leading at The Edge will help them bring order to chaos—and achieve success in the face of adversity..

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Senin, 23 November 2015

Hippocratic Writings (Penguin Classics)

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Hippocratic Writings (Penguin Classics) Info

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This work is a sampling of the Hippocratic Corpus, a collection of ancient Greek medical works. At the beginning, and interspersed throughout, there are discussions on the philosophy of being a physician. There is a large section about how to treat limb fractures, and the section called The Nature of Man describes the physiological theories of the time. The book ends with a discussion of embryology and a brief anatomical description of the heart.

For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators..

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Survey of Accounting

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Survey of Accounting Info

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Survey of Accounting, 3rd edition, is designed to cover both financial and managerial accounting in a single 16-week course, presenting the material in a style easy for non-accounting majors to grasp. It incorporates the same pedagogical innovations that have made Edmonds’ financial and managerial titles such fast-growing successes in the marketplace, including his unique Horizontal Financial Statements Model and a multiple accounting cycle approach that demonstrates the impact of related events over a series of accounting cycles..

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Minggu, 22 November 2015

The Age of Autism: Mercury, Medicine, and a Man-Made Epidemic

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A groundbreaking book, THE AGE OF AUTISM explores how mankind has unwittingly poisoned itself for half a millennium

For centuries, medicine has made reckless use of one of earth's most toxic substances: mercury—and the consequences, often invisible or ignored, continue to be tragic. Today, background pollution levels, including global emissions of mercury as well as other toxicants, make us all more vulnerable to its effects.  From the worst cases of syphilis to Sigmund Freud's first cases of hysteria, from baffling new disorders in 19th century Britain to the modern scourge of autism, THE AGE OF AUTISM traces the long overlooked history of mercury poisoning.

Now, for the first time, authors Dan Olmsted and Mark Blaxill uncover that history.  Within this context, they present startling findings:  investigating the first cases of autism diagnosed in the 1940s revealed an unsuspected link to a new form of mercury in seed disinfectants, lumber fungicides and vaccines. In the tradition of Silent Spring and An Inconvenient Truth, Olmsted and Blaxill demonstrate with clarity how chemical and environmental clues may have been missed as medical "experts," many of them blinded by decades of systemic bias, instead placed blamed on parental behavior or children's biology. By exposing the roots and rise of The Age of Autism, this book attempts to point the way out – to a safer future for our children and the planet.

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The Anatomist, the Barber-Surgeon, and the King: How the Accidental Death of Henry II of France Changed the World (Gateway Bookshelf)

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This unique study examines a critical juncture in the history of the Renaissance brought about by a freak accident. Combining both a history of sixteenth-century medicine and European politics, the author describes the far-reaching effects of the death of King Henry II of France (1519-1559). Grievously wounded by an accidental blow to the head suffered during a mock jousting competition, the king lingered for weeks before expiring. Even the ministrations of Europe’s two most renowned physicians—Andreas Vesalius and Ambroise Paré—could not prevent his demise. As the author shows, the death of Henry II created a power vacuum, and the subsequent chain of events had significant effects on the balance of power in Europe. 

A noted surgeon, the author also provides many insights into the state of medicine in this era—a time when the practice of surgery and knowledge of human anatomy were being transformed. Readers learn how Vesalius’s ingenious studies of anatomy advanced the understanding of human body functions. And Paré’s experience with battlefield wounds led to more humane and effective treatments of the injured. 

This colorful, lively narrative combines engrossing details about politics, history, and medicine during an important period at the end of the Renaissance..

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Goals!: How to Get Everything You Want -- Faster Than You Ever Thought Possible

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Goals!: How to Get Everything You Want -- Faster Than You Ever Thought Possible Info

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NEW EDITION, REVISED AND UPDATED

Why do some people achieve all their goals while others simply dream of having a better life? Bestselling author Brian Tracy shows that the path from frustration to fulfillment has already been discovered. Hundreds of thousands—even millions—of men and women have started with nothing and achieved great success. Here Tracy presents the essential principles you need to know to make your dreams come true.

Tracy presents a simple, powerful, and effective system for setting and achieving goals—a method that has been used by more than one million people to achieve extraordinary things. In this revised and expanded second edition he has added three new chapters addressing areas in which goals can be most rewarding but also the toughest to set and keep: finances, family, and health.
Using the twenty-one strategies Tracy outlines, you’ll be able to accomplish any goals you set for yourself—no matter how big. You’ll discover how to determine your own strengths, what you truly value in life, and what you really want to accomplish in the years ahead. Tracy shows how to build your self-esteem and self-confidence, approach every problem or obstacle effectively, overcome difficulties, respond to challenges, and continue forward toward your goals, no matter what happens. Most importantly, you’ll learn a system for achievement that you will use for the rest of your life.

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Sabtu, 21 November 2015

A Spirit of Charity

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A Spirit of Charity Description

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'Any effort at health care reform must first understand the essential role of public hospitals, which is what makes A Spirit of Charity required reading for policy makers and health advocates alike.' - Otis Brawley, M.D., chief medical officer of the American Cancer Society; former director of the Georgia Cancer Center for Excellence at Grady Memorial Hospital, Atlanta

Most Americans have historically viewed the nation's great public hospitals as refuges of last resort for poor and uninsured people. But these iconic institutions, some recently closed, some renamed, others rebuilt -- have also served as a safety valve for the nation's highly profitable medical industrial complex. They are a key to understanding the evolution of America's trillion health care system, not just for the poor, but the affluent as well, argues veteran journalist Mike King. Through an examination of their unique history and an incisive analysis of policy successes and failures, A Spirit of Charity reveals the remarkable story of why public hospitals matter and why they should play a more prominent role in our public policy discussions..

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Strategic Corporate Social Responsibility: Stakeholders, Globalization, and Sustainable Value Creation

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Blending theory with practical application, Strategic Corporate Social Responsibility, Third Edition is a comprehensive CSR and strategy text. As such, it supports courses taught either as standalone electives or as core components of the business school curriculum across all discipline areas. Integral to the book’s unique format is its mix of theory and practical application divided into two parts. After five chapters that provide an overview of the field, core concepts, and practical challenges, the second half of the book illustrates the extensive and dynamic nature of CSR via 21 detailed issues and case-studies. The cases capture contentious debates across the spectrum of CSR topics that culminate with a series of questions designed to stimulate further investigation and debate..

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Taxes: For Small Businesses QuickStart Guide - Understanding Taxes For Your Sole Proprietorship, Startup, & LLC

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Taxes: For Small Businesses QuickStart Guide - Understanding Taxes For Your Sole Proprietorship, Startup, & LLC Description

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Taxes For Small Businesses, Simplified


Did you know: the typical small business owner works three to four months just to earn enough profit to pay taxes?Whether you’ve been in business for several decades or are breaking ground as a new entrepreneur, taxes are a significant expenditure. They must be accounted for and incorporated into your business plan from the very beginning. Failing to account for taxes when planning, budgeting, and assessing revenue goals for a business is like failing to account for the expense of your rent or mortgage; it’s an absurdly hefty expenditure that must be understood, tracked, and, whenever possible, paid for on time.

With Taxes for Small Businesses QuickStart Guide, you will come to understand taxes from the inside out.This book has been specifically designed with ease of learning in mind to ensure you don’t get stuck, lost, or lose hope when trying to understand small business taxes. Never again will you need to waste your time searching the internet or watching videos. Become a small business tax expert who fully grasps the ins and outs of taxes for all types of small business. This knowledge will help you not only in your current business creation but all other future business endeavors.

You'll Learn...

  • How To Handle The IRS
  • How To Accurately Keep Records
  • How & When To Handle Payroll Taxes
  • The Most Important ( and Frequently Missed) Deductions
  • Biggest Tax Mistakes That Businesses Make
  • A FREE Gift from ClydeBank Media Worth Over 0 Dollars!
  • Much, Much More!

Our Personal Guarantee

We are so confident that methods outlined in this book will help you understand taxes for small businesses that we're willing to let you try the book risk-free for 30 days. If you are not fully satisfied with the product, simply let us know and we will provide a 100% full refund. That’s right, a 30-day Money-Back Guarantee! What reason do you have to not give this book a try?

Scroll Up To The Top Of The Page And Click The Orange "Buy Now" or "Read For Free" Icon On The Right Side Right Now!



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Jumat, 20 November 2015

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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Advertising Campaign Strategy: A Guide to Marketing Communication Plans Info

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How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Fasting Girls: The History of Anorexia Nervosa

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Using materials drawn from historical and comtemporary medical publications and archives, Brumberg explores the significance of unexplained emaciation and refusal of food--the complex meaning of foods and eating in the lives of women..

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Kamis, 19 November 2015

The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance [Updated & Revised]

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The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance [Updated & Revised] Description

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Stick Management is out. Carrot management is in! The Carrot Principle offers proven strategies to help recognize and motivate your valued employees.

Since its original publication in 2007, the New York Times bestseller The Carrot Principle has received rave reviews in The Wall Street Journal, Fortune, and The New York Times, and has helped a host of managers to energize their teams, and companies to dramatically boost their business results. The book was even adopted by the prestigious FranklinCovey International training and consulting group for its leadership training. This updated edition couldn't come at a better time, as the economic downturn requires us all to come up with creative and cost-effective ways to stimulate growth and productivity.

Revealing the groundbreaking results of one of the most in-depth management studies ever undertaken, The Carrot Principle shows definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. With independent results from HealthStream Research, and analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel. These managers lead with carrots, not sticks, and in doing so achieve higher:

- Productivity

- Engagement

- Retention

In a new chapter, Gostick and Elton report on the results of an extensive study, conducted by leading research authority Towers Perrin, that confirms the extraordinary effectiveness of the Carrot Principle approach all around the globe.

Drawing on case studies from leading companies including Disney, DHL, KPMG, and Pepsi Bottling Group, Gostick and Elton show how the key to recognition done right is combining it with four other core traits of effective leadership. Gostick and Elton walk readers through exactly how to use the simple but powerful methods they have discovered all great managers use to provide their employees with this effective recognition, which can be learned easily and will produce immediate results.

Great recognition can be done in a matter of moments -- and it doesn't take budget-busting amounts of money. Following these simple steps will make you a high-performance leader and take your team to a new level of achievement.Book Description
Got carrotphobia? Do you think that recognizing your employees will distract you and your team from more serious business, create jealousy, or make you look soft? Think again.The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. With independent research from The Jackson Organization and analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel.

Drawing on case studies from leading companies including Disney, DHL, KPMG, and Pepsi Bottling Group, bestselling authors Gostick and Elton show how the transformative power of purpose-based recognition produces astonishing increases in operating results--whether measured by return on equity, return on assets, or operating margin. And they show how great managers lead with carrots, not sticks, and in doing so achieve higher

* Productivity
* Engagement
* Retention
* Customer satisfaction

The Carrot Principle illustrates that the relationship between recognition and improved business results is highly predictable--it's proven to work. But it's not the employee recognition some of us have been using for years. It is recognition done right, recognition combined with four other core traits of effective leadership.

Gostick and Elton explain the remarkably simple but powerful methods great managers use to provide their employees with effective recognition, which all managers can easily learn and begin practicing for immediate results. Great recognition doesn't take time--it can be done in a matter of moments--and it doesn't take budget-busting amounts of money. This exceptional book presents the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization; it offers a wealth of specific examples, culled from real-life cases, of the ways to do recognition right. Following these simple steps will make you a high-performance leader and take your team to a new level of achievement.



"The Carrot Principle: How Great Managers Use Employee Recognition"
An Essay by Adam Gostick and Chester Elton
For organizations that do it right, it's a bit like discovering gold in your backyard. Employee recognition, long considered a benefit that costs money, can actually be a management tool that makes money. At first blush, the idea is counter-intuitive. As leaders, we've become accustomed to viewing recognition programs as a cost of doing business. But employee recognition is evolving. A groundbreaking research study of 200,000 employees, unveiled in our new book The Carrot Principle, presents a new paradigm: Applying employee recognition techniques within a context of goal-setting, open communication, trust and accountability, (what we have come to call the Basic Four) accelerates the impact of all of these critical management skills.

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The 24-Carrot Manager


Managing with Carrots

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