CEH Certified Ethical Hacker Bundle, Second Edition (All-in-One)

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CEH Certified Ethical Hacker Bundle, Second Edition (All-in-One) La revue

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Fully revised for the CEH v8 exam objectives, this money-saving self-study bundle includes two eBooks, electronic content, and a bonus quick review guide.

CEH Certified Ethical Hacker All-in-One Exam Guide, Second Edition

• Complete coverage of all CEH exam objectives
• Ideal as both a study tool and an on-the-job resource
• Electronic content includes hundreds of practice exam questions

CEH Certified Ethical Hacker Practice Exams, Second Edition

• 650+ practice exam questions covering all CEH exam objectives
• Realistic questions with detailed answer explanations
• NEW pre-assessment test

CEH Quick Review Guide

• Final overview of key exam topics

CEH Certified Ethical Hacker Bundle, Second Edition covers all exam topics, including:

• Introduction to ethical hacking
• Reconnaissance and footprinting
• Scanning and enumeration
• Sniffing and evasion
• Attacking a system
• Hacking web servers and applications
• Wireless network hacking
• Trojans and other attacks
• Cryptography
• Social engineering and physical security
• Penetration testing

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Micromotives and Macrobehavior (Fels Lectures on Public Policy Analysis)

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Micromotives and Macrobehavior (Fels Lectures on Public Policy Analysis) Description

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Before Freakonomics and The Tipping Point there was this classic by the 2005 Nobel Laureate in Economics.

"Schelling here offers an early analysis of 'tipping' in social situations involving a large number of individuals."―official citation for the 2005 Nobel Prize

Micromotives and Macrobehavior was originally published over twenty-five years ago, yet the stories it tells feel just as fresh today. And the subject of these stories―how small and seemingly meaningless decisions and actions by individuals often lead to significant unintended consequences for a large group―is more important than ever. In one famous example, Thomas C. Schelling shows that a slight-but-not-malicious preference to have neighbors of the same race eventually leads to completely segregated populations.

The updated edition of this landmark book contains a new preface and the author's Nobel Prize acceptance speech..

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Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands

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Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands La revue

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For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.

In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Welcome to the new world of neuromarketing.

Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:

• The surprising unconscious side of brands.
• The biggest myths about consumer psychology.
• The real role of emotions in building brands.
• Practical tools to use neuroscience to inspire better marketing.

Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm Info

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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."

In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.

Kelley takes the reader through the IDEO problem-solving method:

> Carefully observing the behavior or "anthropology" of the people who will be using a product or service

> Brainstorming with high-energy sessions focused on tangible results

> Quickly prototyping ideas and designs at every step of the way

> Cross-pollinating to find solutions from other fields

> Taking risks, and failing your way to success

> Building a "Greenhouse" for innovation

IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.IDEO, the world's leading design firm, is the brain trust that's behind some of the more brilliant innovations of the past 20 years--from the Apple mouse, the Polaroid i-Zone instant camera, and the Palm V to the "fat" toothbrush for kids and a self-sealing water bottle for dirt bikers. Not surprisingly, companies all over the world have long wondered what they could learn from IDEO, to come up with better ideas for their own products, services, and operations. In this terrific book from IDEO general manager Tom Kelley (brother of founder David Kelley), IDEO finally delivers--but thankfully not in the step-by-step, flow-chart-filled "process speak" of most how-you-can-do-what-we-do business books. Sure, there are some good bulleted lists to be found here--such as the secrets of successful brainstorming, the qualities of "hot teams," and, toward the end, 10 key ingredients for "How to Create Great Products and Services," including "One Click Is Better Than Two" (the simpler, the better) and "Goof Proof" (no bugs).

But The Art of Innovation really teaches indirectly (not to mention enlightens and entertains) by telling great stories--mainly, of how the best ideas for creating or improving products or processes come not from laboriously organized focus groups, but from keen observations of how regular people work and play on a daily basis. On nearly every page, we learn the backstories of some now-well-established consumer goods, from recent inventions like the Palm Pilot and the in-car beverage holder to things we nearly take for granted--like Ivory soap (created when a P&G worker went to lunch without turning off his soap mixer, and returned to discover his batch overwhipped into 99.44 percent buoyancy) and Kleenex, which transcended its original purpose as a cosmetics remover when people started using the soft paper to wipe and blow their noses. Best of all, Kelley opens wide the doors to IDEO's vibrant, sometimes wacky office environment, and takes us on a vivid tour of how staffers tackle a design challenge: they start not with their ideas of what a new product should offer, but with the existing gaps of need, convenience, and pleasure with which people live on a daily basis, and that IDEO should fill. (Hence, a one-piece children's fishing rod that spares fathers the embarrassment of not knowing how to teach their kids to fish, or Crest toothpaste tubes that don't "gunk up" at the mouth.)

Granted, some of their ideas--like the crucial process of "prototyping," or incorporating dummy drafts of the actual product into the planning, to work out bugs as you go--lend themselves more easily to the making of actual things than to the more common organizational challenge of streamlining services or operations. But, if this big book of bright ideas doesn't get you thinking of how to build a better mousetrap for everything from your whole business process to your personal filing system, you probably deserve to be stuck with the mousetrap you already have. --Timothy Murphy.

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The 22 Immutable Laws of Branding

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The 22 Immutable Laws of Branding Description

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.

"Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing program. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts undertaken by these and other high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as The Law of Expansion, The Law of Contraction, The Law of Consistency, and The Law of Mortality. While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment. --Howard Rothman.

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The Fine Print: How Big Companies Use 'Plain English' to Rob You Blind

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The Fine Print: How Big Companies Use 'Plain English' to Rob You Blind Info

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David Cay Johnston has made a name for himself as the defender of the common man, calling out the rich and powerful for cheating the system at the expense of everyone else. Whether he's exposing unjust loopholes in the tax code that help the rich get richer or pointing out how powerful corporations pocket government subsidies at excessive taxpayer expense, Johnston is an eloquent town crier for justice and equality.

Now this best-selling author has turned his attention to the sneaky stipulations hidden in the fine print of just about every contract and government rule. Johnston has been known to whip out a utility bill - any utility bill - and explain line by line what all that mumbo jumbo actually means (and it doesn't mean anything good, unless you happen to be the utility company). Within all that jargon, disclosed in accordance with all requirements to you, the unsuspecting customer, lie the tools many companies use to rob you blind. Even worse is what's missing - all the contractually binding clauses that companies hide elsewhere, yet still enforce.

The Fine Print is essential listening for anyone who wants to wrest power back from devious corporations and end their longstanding consumer abuse.

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A Monetary History of the United States, 1867-1960 (National Bureau of Economic Research Publications)

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A Monetary History of the United States, 1867-1960 (National Bureau of Economic Research Publications) Info

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Writing in the June 1965 issue of theEconomic Journal, Harry G. Johnson begins with a sentence seemingly calibrated to the scale of the book he set himself to review: "The long-awaited monetary history of the United States by Friedman and Schwartz is in every sense of the term a monumental scholarly achievement--monumental in its sheer bulk, monumental in the definitiveness of its treatment of innumerable issues, large and small . . . monumental, above all, in the theoretical and statistical effort and ingenuity that have been brought to bear on the solution of complex and subtle economic issues."

Friedman and Schwartz marshaled massive historical data and sharp analytics to support the claim that monetary policy--steady control of the money supply--matters profoundly in the management of the nation's economy, especially in navigating serious economic fluctuations. In their influential chapter 7, The Great Contraction--which Princeton published in 1965 as a separate paperback--they address the central economic event of the century, the Depression. According to Hugh Rockoff, writing in January 1965: "If Great Depressions could be prevented through timely actions by the monetary authority (or by a monetary rule), as Friedman and Schwartz had contended, then the case for market economies was measurably stronger."

Milton Friedman won the Nobel Prize in Economics in 1976 for work related to A Monetary History as well as to his other Princeton University Press book, A Theory of the Consumption Function (1957).

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Conspiracy of Fools: A True Story

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Conspiracy of Fools: A True Story Description

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In 2000, when The Informant was published, few would've imagined that a story about price fixing at Archer Daniels Midland could be as un-put-downable as the best crime fiction. Yet critics, and consumers, agreed: New York Times reporter Kurt Eichenwald had taken the stuff of dry business reporting and turned it into an unparalleled page-turner. With Conspiracy of Fools, Eichenwald has done it again.

Say the name 'Enron' and most people believe they've heard all about the story that imperiled a presidency, destroyed a marketplace, and changed Washington and Wall Street forever. But in the hands of Kurt Eichenwald, the players we think we know and the business practices we think have been exposed are transformed into entirely new, and entirely gripping, material. The cast includes but is not limited to George W. Bush, Dick Cheney, Paul O'Neill, Harvey Pitt, Colin Powell, Gray Davis, Arnold Schwarzenegger, Alan Greenspan, Ken Lay, Andy Fastow, Jeff Skilling, Bill Clinton, Rupert Murdoch, and Michael Eisner. Providing a you-are-there glimpse behind closed doors in the executive suites of the Enron Corporation, the Texas governor's mansion, the Justice Department, and even the Oval Office, Conspiracy of Fools is an all-true financial and political thriller of cinematic proportions.

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Den of Thieves

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Den of Thieves Info

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A #1 bestseller from coast to coast, Den of Thieves tells the full story of the insider-trading scandal that nearly destroyed Wall Street, the men who pulled it off, and the chase that finally brought them to justice.

Pulitzer Prize–winner James B. Stewart shows for the first time how four of the eighties’ biggest names on Wall Street—Michael Milken, Ivan Boesky, Martin Siegel, and Dennis Levine —created the greatest insider-trading ring in financial history and almost walked away with billions, until a team of downtrodden detectives triumphed over some of America’s most expensive lawyers to bring this powerful quartet to justice.

Based on secret grand jury transcripts, interviews, and actual trading records, and containing explosive new revelations about Michael Milken and Ivan Boesky written especially for this paperback edition, Den of Thieves weaves all the facts into an unforgettable narrative—a portrait of human nature, big business, and crime of unparalleled proportions..

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Accounting 2 (Quick Study: Business)

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Accounting 2 (Quick Study: Business) Description

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Our best-selling Accounting 2 guide has now gotten even better, thanks to the latest up-to-date information added to the original text. The new material within this 3-panel (6 page) guide goes further into the various accounting practices that businesses use to keep financially afloat; mathematical equations, charts, and tables are also included in an easy-to-use format.

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How Brands Become Icons: The Principles of Cultural Branding

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How Brands Become Icons: The Principles of Cultural Branding La revue

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Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

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On Leadership

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On Leadership Info

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In this insightful classic, John Gardner unpacks what it means to be a leader, stressing the importance of dispersed leadership and a primary understanding of leadership as applied across all sectors of society.

“A masterpiece.”—Walter F. Ulmer, Jr., President and CEO, Center for Creative Leadership

Leaders today are familiar with the demand that they come forward with a new vision. But it is not a matter of fabricating a new vision out of whole cloth. A vision relevant for us today will build on values deeply embedded in human history and in our own tradition. It is not as though we come to the task unready. Men and women from the beginning of history have groped and struggled for various pieces of the answer. The materials out of which we build the vision will be the moral strivings of the species, today and in the distant past.

Most of the ingredients of a vision for this country have been with us for a long time. As the poet wrote, “The light we sought is shining still.” That we have failed and fumbled in some of our attempts to achieve our ideals is obvious. But the great ideas still beckon—freedom, equality, justice, the release of human possibilities. The vision is to live up to the best in our past and to reach the goals we have yet to achieve—with respect to our domestic problems and our responsibilities worldwide.

—From the Preface to On Leadership.

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Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

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Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement Description

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Based on a simple yet powerful idea, Change Your Thinking, Change Your Life offers a framework for improving your professional and personal life. Based on 30 years of research and practice, this book promises to have a profound impact on the reader's life. Change Your Thinking, Change Your Life contains 11 powerful principles that will help anyone get on the road to a better, more fulfilling professional and personal life. This is a powerful book with principles that the reader can immediately apply to get positive results..

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The Fine Print: How Big Companies Use "Plain English" to Rob You Blind

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A bestselling author’s shocking analysis of the many ways we are victimized by corporations
 
David Cay Johnston, the bestselling author of Perfectly Legal and Free Lunch, is famous for exposing the perfidies of our biggest institutions. Now he turns his attention to the ways huge corporations hide sneaky stipulations in just about every contract, often with government permission.
 
No other modern country gives corporations the unfettered power found in America to gouge customers, shortchange workers, and erect barriers to fair play. Johnston shares solutions you can use to fight back against the obscure fees and taxes, and to help end these devious practices..

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Why Smart People Make Big Money Mistakes and How to Correct Them: Lessons from the Life-Changing Science of Behavioral Economics

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Why Smart People Make Big Money Mistakes and How to Correct Them: Lessons from the Life-Changing Science of Behavioral Economics Info

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Protect and grow your finances with help from this definitive and practical guide to behavioral economics—revised and updated to reflect new economic realities.

In their fascinating investigation of the ways we handle money, Gary Belsky and Thomas Gilovich reveal the psychological forces—the patterns of thinking and decision making—behind seemingly irrational behavior. They explain why so many otherwise savvy people make foolish financial choices: why investors are too quick to sell winning stocks and too slow to sell losing shares, why home sellers leave money on the table and home buyers don’t get the biggest bang for their buck, why borrowers pay too much credit card interest and savers can’t sock away as much as they’d like, and why so many of us can’t control our spending. Focusing on the decisions we make every day, Belsky and Gilovich provide invaluable guidance for avoiding the financial faux pas that can cost thousands of dollars each year.

Filled with fresh insight; practical advice; and lively, illustrative anecdotes, this book gives you the tools you need to harness the powerful science of behavioral economics in any financial environment..

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Financial Accounting Fundamentals

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Financial Accounting Fundamentals Info

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NOTE: This is a standalone book.

Enhancements in technology have changed how we live and learn. Working with learning resources across devices, whether smartphones, tablets, or laptop computers, empowers students to drive their own learning by putting increasingly intelligent technology into their hands. Whether the goal is to become an accountant, a businessperson, or simply an informed consumer of accounting information, Financial Accounting Fundamentals has helped generations of students succeed. Its leadingedge accounting content, paired with state-of-the-art technology, supports student learning and elevates understanding of key accounting principles.

Below are the ISBNS associated with this product that do contain access codes:
0077633172 is the access card alone.
1259621731 is the book plus access card package.
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Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck

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Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck Description

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It took me sixteen years to write this book. That breaks down to a brisk twelve words per day. But it wasn’t the writing that took so long. . . . It was the working.

I had to work at big companies and small companies. I had to get hired and fired several times. I had to find my dream job, then walk away from it. But after all that, I can now say the following with absolute certainty:

You already have everything you need for an amazing career. In fact, you’ve had it since day one.

Starting on the first day you got paid to scoop ice cream or restock shelves, you’ve had the chance to develop the four elements all great careers have in common: relationships, skills, character, and hustle. You already have each of those, to one degree or another.

Now it’s time to amplify them and apply them in a new way, creating a Career Savings Account™. This unique approach will give you the power to call a Do Over—whether you’re twenty-two, forty-two, or sixty-two. You’ll have the resources to reinvent your work and get unstuck. You’ll even rescue your Mondays as you discover how to work toward the job you’ve always wanted!

Just as a bank account protects you during a financial crunch, a Career Savings Account™ protects you during a career crunch. You need a CSA because you’ll eventually face at least one of these major transitions:

   •  You will hit a Career Ceiling and get stuck, requiring sharp skills to free yourself.
   •  You will experience a Career Bump and unexpectedly lose your job, requiring strong relationships to survive.
   •  You will make a Career Jump to a new role, requiring solid character to push through uncertainty and chaos.
   •  You will get a surprise Career Opportunity, requiring dedicated hustle to take advantage of it.

It took me sixteen years to figure out how to call a Do Over on my career. Please don’t wait sixteen more seconds before starting yours.

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LLC vs. S-Corp vs. C-Corp: Explained in 100 Pages or Less

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LLC vs. S-Corp vs. C-Corp: Explained in 100 Pages or Less Description

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The "LLC, S-Corp, or C-Corp" question is one of essential importance:
Make the right decision, and you'll be paying less tax; you'll know your personal assets are protected from lawsuits against your business; and you might even save yourself some money on accounting and legal fees.
Make the wrong decision, and you'll be throwing away money to Uncle Sam; you'll be wasting money on legal bills; and you'll be only a lawsuit away from losing your home and other personal assets.

Find the following, explained in plain-English with no legal jargon:
The basics of sole proprietorship, partnership, LLC, S-Corp, and C-Corp taxation.
How to protect your personal assets from lawsuits against your business.
When the protection offered by an LLC will work. (And more importantly, when it will not!)
Which business structures could reduce your federal income tax or self-employment tax..

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Zero Resistance Selling

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Zero Resistance Selling Info

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Zero-Resistance Selling is your guide to literally "reprogramming" your own self-image to help you attain your loftiest selling and career goals. You'll find step-by-step strategies to harness the power of your imagination to wipe away resistance to your sales presentations ... become an irresistible "master closer" ... conquer self-defeating habits ... and use stress to your advantage.The inspiration for Zero-Resistance Selling is psycho-cybernetics guru Maxwell Maltz. Although Maltz died in 1975, the book is written in Maltz's voice by five sales and psycho-cybernetics experts: Dan S. Kennedy, William T. Brooks, Matt Oechsli, and Jeff Paul and Pamela Yellen. The book outlines a self-improvement program designed to help sales professionals overcome low self-esteem using Maltz's own techniques for reprogramming the subconscious mind. Coauthor Kennedy writes that the goal of Zero-Resistance Selling is to create "a new kind of selling experience, free of all the resistance and obstacles manufactured inside the mind, and free of the resistance served up by prospects who sense insecurity on the part of the salesperson.".

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Me, the Mob, and the Music: One Helluva Ride with Tommy James & The Shondells

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Me, the Mob, and the Music: One Helluva Ride with Tommy James & The Shondells Description

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Now in paperback, after five hardcover printings, Tommy James’s wild and entertaining true story of his career—part rock & roll fairytale, part valentine to a bygone era, and part mob epic—that “reads like a music-industry version of Goodfellas” (The Denver Post).

Everyone knows the hits: “Hanky Panky,” “Mony Mony,” “I Think We’re Alone Now,” “Crimson and Clover,” “Crystal Blue Persuasion.” All of these songs, which epitomize great pop music of the late 1960s, are now widely used in television and film and have been covered by a diverse group of artists from Billy Idol to Tiffany to R.E.M. Just as compelling as the music itself is the life Tommy James lived while making it.

James tells the incredible story, revealing his complex and sometimes terrifying relationship with Roulette Records and Morris Levy, the legendary Godfather of the music business. Me, the Mob, and the Music is a fascinating portrait of this swaggering, wildly creative era of rock ’n’ roll, when the hits kept coming and payola and the strong-arm tactics of the Mob were the norm, and what it was like, for better or worse, to be in the middle of it.Now in paperback, after five hardcover printings, Tommy James’s wild and entertaining true story of his career—part rock & roll fairytale, part valentine to a bygone era, and part mob epic—that “reads like a music-industry version of Goodfellas” (The Denver Post).

Everyone knows the hits: “Hanky Panky,” “Mony Mony,” “I Think We’re Alone Now,” “Crimson and Clover,” “Crystal Blue Persuasion.” All of these songs, which epitomize great pop music of the late 1960s, are now widely used in television and film and have been covered by a diverse group of artists from Billy Idol to Tiffany to R.E.M. Just as compelling as the music itself is the life Tommy James lived while making it.

James tells the incredible story, revealing his complex and sometimes terrifying relationship with Roulette Records and Morris Levy, the legendary Godfather of the music business. Me, the Mob, and the Music is a fascinating portrait of this swaggering, wildly creative era of rock ’n’ roll, when the hits kept coming and payola and the strong-arm tactics of the Mob were the norm, and what it was like, for better or worse, to be in the middle of it..

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Introduction to Financial Accounting, Student Value Edition (11th Edition)

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Introduction to Financial Accounting, Student Value Edition (11th Edition) Info

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A unique blend of theory, practice, and robust financial statement analysis.

Introduction to Financial Accounting describes the most widely accepted accounting theory and practice with an emphasis on using and analyzing the information in financial statements. This text also compares U.S. GAAP to IFRS where relevant.

 

 

 

 

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You Can't Teach a Kid to Ride a Bike at a Seminar: The Sandler Sales Institute's 7-Step System for Successful Selling

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You Can't Teach a Kid to Ride a Bike at a Seminar: The Sandler Sales Institute's 7-Step System for Successful Selling Info

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A guide to the Sandler system of sales uses examples of successful and unsuccessful sales to illustrate Sandler's ideas on turning ordinary salespeople into crack sales reps who can control any situation. 15,000 first printing..

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Business Law, Alternate Edition: Text and Summarized Cases

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Business Law, Alternate Edition: Text and Summarized Cases Info

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This summarized case version of the best-selling title, BUSINESS LAW, ALTERNATE EDITION offers a comprehensive, authoritative, and student-friendly delivery of classic black-letter law blended with coverage of contemporary issues and cases. The cases, content, and features of the 12th edition have been thoroughly updated to represent the latest developments in business law. Excellent assortments of cases are included, ranging from precedent-setting landmarks to important recent decisions. Ethical, global, and corporate themes are integrated throughout. Numerous critical-thinking exercises challenge students to apply what they've learned to real-world issues. In addition, the text offers an unmatched range of support materials including innovative online teaching and learning resources.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This summarized case version of the best-selling title, BUSINESS LAW, ALTERNATE EDITION offers a comprehensive, authoritative, and student-friendly delivery of classic black-letter law blended with coverage of contemporary issues and cases. The cases, content, and features of the 12th edition have been thoroughly updated to represent the latest developments in business law. Excellent assortments of cases are included, ranging from precedent-setting landmarks to important recent decisions. Ethical, global, and corporate themes are integrated throughout. Numerous critical-thinking exercises challenge students to apply what they've learned to real-world issues. In addition, the text offers an unmatched range of support materials including innovative online teaching and learning resources.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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The Federal Reserve and the Financial Crisis

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The Federal Reserve and the Financial Crisis La revue

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In 2012, Ben Bernanke, chairman of the U.S. Federal Reserve, gave a series of lectures about the Federal Reserve and the 2008 financial crisis, as part of a course at George Washington University on the role of the Federal Reserve in the economy. In this unusual event, Bernanke revealed important background and insights into the central bank's crucial actions during the worst financial crisis since the Great Depression. Taken directly from these historic talks, The Federal Reserve and the Financial Crisis offers insight into the guiding principles behind the Fed's activities and the lessons to be learned from its handling of recent economic challenges.

Bernanke traces the origins of the Federal Reserve, from its inception in 1914 through the Second World War, and he looks at the Fed post-1945, when it began operating independently from other governmental departments such as the Treasury. During this time the Fed grappled with episodes of high inflation, finally tamed by then-chairman Paul Volcker. Bernanke also explores the period under his predecessor, Alan Greenspan, known as the Great Moderation. Bernanke then delves into the Fed's reaction to the recent financial crisis, focusing on the central bank's role as the lender of last resort and discussing efforts that injected liquidity into the banking system. Bernanke points out that monetary policies alone cannot revive the economy, and he describes ongoing structural and regulatory problems that need to be addressed.

Providing first-hand knowledge of how problems in the financial system were handled, The Federal Reserve and the Financial Crisis will long be studied by those interested in this critical moment in history.

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Pivot: The Art and Science of Reinventing Your Career and Life

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Pivot: The Art and Science of Reinventing Your Career and Life Description

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The successful CEO of the internationally renowned Peak Potentials—who has trained thousands of people to find new jobs, careers, and directions—shares his practical and inspirational program for reinventing yourself, whether you are out of work or want to change your professional trajectory.

What would you do in your life if you knew you could not fail?

That’s the question answered in Pivot, a roadmap for embracing your true potential without abandoning your responsibilities or risking your future. As a transformational teacher and the CEO of Peak Potentials, which has trained more than one million people worldwide, Adam Markel can help you leap out of your comfort zone and into the destiny you’ve always dreamed of.

Whether you are transitioning your career, or have been downsized, or believe that your true potential has yet to be fully tapped, Pivot is a guide to reinvention for anyone, at any age. With clear-eyed compassion and frank assessments, Adam shares the secrets that will guide you away from fear and toward a powerful new vision for your life. The uplifting stories, introspective prompts, clear step-by-step exercises, and energizing calls to action throughout this remarkable book will guide you through the process of personal and career transformation, from creating a vision and clearing space for change to building a supportive environment and establishing daily rituals that will regenerate your soul.

Success and personal fulfillment are within reach! Program your internal GPS to a destination of your wildest imagination—all it takes to change your path is one right turn..

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