Wiley Practitioner's Guide to GAAS 2016: Covering all SASs, SSAEs, SSARSs, PCAOB Auditing Standards, and Interpretations (Wiley Regulatory Reporting)

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Wiley Practitioner's Guide to GAAS 2016: Covering all SASs, SSAEs, SSARSs, PCAOB Auditing Standards, and Interpretations (Wiley Regulatory Reporting) Info

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Plain-English interpretations and applications of the latest GAAS

Wiley Practitioner's Guide to GAAS 2016 provides full guidance toward the latest guidelines and applications of Generally Accepted Auditing Standards. With detailed coverage of the newest releases, this helpful reference explains each standard in clear, accessible language and highlights the ways in which the standards are related. Organized for easy navigation, each statement is presented individually along with explanation, practice notes, practical illustrations, checklists and questionnaires to guide you through the auditing process. The book is written to align with the Statements on Auditing Standards, and includes updates and interpretations of all new Statements for Accounting and Review Services Compilation and Review statements to help you ensure a complete and fully compliant audit.

Accounting standards are critical to the auditing process, but frequent revisions and new releases add a layer of complexity to compliance. This book provides interpretation and application notes for all GAAS standards, including all SASs, SSAEs, SSARSs and PCAOB.

• Get up to speed on the latest GAAS standards
• Walk through each statement step-by-step
• Utilize helpful tools to ensure full compliance
• Gain a deeper understanding of each standard's applications

Identifying, interpreting, and applying the many standards relevant to a particular engagement can be the most difficult part of the auditor's job. This guide simplifies the process by combining the standards, explanations, tools, and expert advice into a single, easily navigated volume. For the auditor who needs to be up to date, Wiley Practitioner's Guide to GAAS 2016 presents clear, plain-language guidance toward the most recent GAAS standards, to help you find —and understand — the answers you need quickly..

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Who Built That: Awe-Inspiring Stories of American Tinkerpreneurs

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Who Built That: Awe-Inspiring Stories of American Tinkerpreneurs Description

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Firebrand conservative columnist, commentator, Internet entrepreneur, and #1 New York Times bestselling author Michelle Malkin tells the fascinating, little-known stories of the inventors who have contributed to American exceptionalism and technological progress.

In July 2012, President Obama infamously proclaimed: “If you’ve got a business—you didn’t build that. Somebody else made that happen.”

Malkin wholeheartedly disagrees. Who Built That is a rousing tribute to the hidden American capitalists who pioneered everyday inventions. They’re the little big things we take for granted: bottle caps and glassware, tissue paper, flashlights, railroad signals, bridge cables, revolutionary plastics, and more.

Malkin takes readers on an eclectic journey of American capitalism, from the colonial period to the Industrial Age to the present, spotlighting awe-inspiring and little-known “tinkerpreneurs” who achieved their dreams of doing well by doing good. You’ll learn how famous patent holders Abraham Lincoln and Mark Twain championed the nation’s unique system of intellectual property rights; how glass manufacturing mavericks Edward Libbey and Mike Owens defied naysayers to revolutionize food, beverage, and pharmaceutical packaging; how penniless Croatian immigrant Anthony Maglica started his 0 million Maglite flashlight business in a rented garage; and many more riveting stories that explain our country’s fertile climate for scientific advancement and entrepreneurship.

To understand who we are as people, we need to first understand what motivates America’s ordinary and extraordinary makers and risk-takers. Driven by her own experience as a second-generation beneficiary of the American Dream, Malkin skillfully and passionately rebuts collectivist orthodoxy to celebrate the engineers, mechanics, designers, artisans, and relentless tinkerers of all backgrounds who embody our nation’s spirit of self-made entrepreneurialism..

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The Peter Principle: Why Things Always Go Wrong

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“The Peter Principle has cosmic implications.”
—New York Times

Back in 1969, Lawrence J. Peter created a cultural phenomenon  with his brilliant, outrageous, hilarious, and all-too-true treatise on business and life, The Peter Principle—and his words and theories are as true today as they were then. By posing—and answering—the eternal question, “Why do things always go wrong?” Peter explores the incompetence that runs so rampant through our society, our workplace, and our world in an outrageously funny yet honest and eye-opening manner. With a new foreword by Robert I. Sutton, bestselling author of The No Asshole Rule, this twenty-first century edition of Peter’s classic is set to shake up the business world all over again.

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Economix: How Our Economy Works (and Doesn't Work), in Words and Pictures

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Economix: How Our Economy Works (and Doesn't Work), in Words and Pictures Description

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Stimulus plans: good or bad? Free markets: How free are they? Jobs: Can we afford them? Occupy Wall Street . . . worldwide!
Everybody's talking about the economy, but how can we, the people, understand what Wall Street or Washington knows--or say they know? Read Economix.
With clear, witty writing and quirky, accessible art, this important and timely graphic novel transforms "the dismal science" of economics into a fun, fact-filled story about human nature and our attempts to make the most of what we've got . . . and sometimes what our neighbors have got. Economix explains it all, from the beginning of Western economic thought, to markets free and otherwise, to economic failures, successes, limitations, and future possibilities. It's the essential, accessible guide to understanding the economy and economic practices. A must-read for every citizen and every voter.

PRAISE FOR ECONOMIX
"Economix is a lively, cheerfully opinionated romp through the historical and intellectual foundations of our current economy and our current economic problems. Goodwin has a knack for distilling complex ideas and events in ways that invite the reader to follow the big picture without losing track of what actually happened. Any reader wondering how our economy got to where it is today will find this a refreshing overview." --Timothy W. Guinnane, Philip Golden Bartlett Professor of Economic History, Yale University 

"[Economix] brings a lively visual sensibility to this intensely abstruse subject matter without condescending to the reader or dumbing the ideas down." --MotherJones.com

"This witty and elegant volume takes on a number of complex issues--in this case, economics, history and finance--and makes them comprehensible for mere mortals." --Miami Herald

"It's simply phenomenal. You could read ten books on the subject and not glean as much information." -- David Bach founder of FinishRich Media; author of nine New York Times bestsellers, including Debt Free for Life and The Automatic Millionaire

"Goodwin has done the seemingly impossible--he has made economics comprehensible and funny."--Joel Bakan, author of The Corporation: The Pathological Pursuit of Profit and Power

"An amazing lesson in true-world economics! Delightfully presented, powerful, insightful, and important information! What a fun way to fathom a deep and often dark subject!" --John Perkins, author of Hoodwinked and the New York Times bestseller Confessions of an Economic Hit Man

"Smart, insightful, clear, and as close to the truth as economics can get. The bonus: Who would have guessed that economics could be fun, and--here's the joy--really accessible? Goodwin roots us in history and fills us with common sense understanding. As he puts it early on, economics seems horribly complicated mostly because we're looking at it all at once. Broken down into its component pieces, it's relatively easy to understand. And a good understanding of economics is critical to maneuvering in the world today. If I were compiling a list of the 100 most important books you can read in a lifetime, this would be on it." --Stephen Petranek, editor-in-chief, Weider History magazines, former editor-in-chief of Discover magazine

"Through a potent mix of comics and punchy, concise, accessible prose, Goodwin takes us on a provocative, exhaustively researched, and exceedingly engaging trip through our history and present day, creating an alternately hilarious and scary picture of where we are today as an economy-- and what it all means. More than that, Goodwin makes the arcane, understandable. If your mind either spins or slumbers at the thought of economics, read Goodwin's Economix and all will become clear. --Nomi Prins, author of It Takes a Pillage: An Epic Tale of Power, Deceit, and Untold Trillions

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Financial Accounting For Dummies

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Financial Accounting For Dummies Description

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Your plain-English guide to navigating a financial accounting course

Despite the economic landscape and job market, demand for accountants remains strong, and accountants will continue to see high demand for their services as the economy rebounds and businesses grow. Additionally, one of the effects of the economic downturn is a greater emphasis on accountability, transparency, and controls in financial reporting.

With easy-to-understand explanations and real-life examples, Financial Accounting For Dummies provides students who are studying business, finance, and accounting with the basic concepts, terminology, and methods to interpret, analyze, and evaluate actual corporate financial statements.

• Covers traditional introductory financial accounting course material
• Explores concepts accountants and other business professionals use to prepare reports
• Details mergers and acquisitions purchase and pooling, free cash flow, and financial statement analysis

Whether you're a student on your way to earning a bachelor's degree, MBA, or MAcc, Financial Accounting For Dummies gives you a wealth of information to grasp the subject and ace the course..

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Eccentric Orbits: The Iridium Story

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Eccentric Orbits: The Iridium Story Description

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The incredible story of Iridium -- the most complex satellite system ever built, the cell phone of the future, and one of the largest corporate bankruptcies in American history -- and one man's desperate race to save it.

In the early 1990s, Motorola, the legendary American technology company, developed a revolutionary satellite system called Iridium that promised to be its crowning achievement. Light years ahead of anything previously put into space, and built on technology developed for Ronald Reagan's ''Star Wars,'' Iridium's constellation of sixty-six satellites in polar orbit meant that no matter where you were on Earth, at least one satellite was always overhead, and you could call Tibet from Fiji without a delay and without your call ever touching a wire.

Iridium the satellite system was a mind-boggling technical accomplishment, surely the future of communication. The only problem was that Iridium the company was a commercial disaster. Only months after launching service, it was billion in debt, burning through 0 million a month, and crippled by baroque rate plans and agreements that forced calls through Moscow, Beijing, Fucino, Italy, and elsewhere. Bankruptcy was inevitable -- the largest to that point in American history. And when no real buyers seemed to materialize, it looked like Iridium would go down as just a ''science experiment.''

That is, until Dan Colussy got a wild idea. Colussy, a former head of Pan-Am now retired and working on his golf game in Palm Beach, heard about Motorola's plans to ''de-orbit'' the system and decided he would buy Iridium and somehow turn around one of the biggest blunders in the history of business.

In Eccentric Orbits, John Bloom masterfully traces the conception, development, and launching of Iridium and Colussy's tireless efforts to stop it from being destroyed, from meetings with his motley investor group, to the Clinton White House, the Pentagon, and the hunt for customers in special ops, shipping, aviation, mining, search and rescue -- anyone who would need a durable phone at the end of the Earth. Impeccably researched and wonderfully told, Eccentric Orbits is a rollicking, unforgettable tale of technological achievement, business failure, the military-industrial complex, and one of the greatest deals of all time.

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Yes!: 50 Scientifically Proven Ways to Be Persuasive

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Yes!: 50 Scientifically Proven Ways to Be Persuasive Info

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Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers..

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The Knife Man: The Extraordinary Life and Times of John Hunter, Father of Modern Surgery

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The Knife Man: The Extraordinary Life and Times of John Hunter, Father of Modern Surgery Info

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When Robert Louis Stevenson wrote his gothic horror story of Dr. Jekyll and Mr. Hyde, he based the house of the genial doctor-turned-fiend on the home of John Hunter. The choice was understandable, for Hunter was both widely acclaimed and greatly feared.
 
From humble origins, John Hunter rose to become the most famous anatomist and surgeon of the eighteenth century. In an age when operations were crude, extremely painful, and often fatal, he rejected medieval traditions to forge a revolution in surgery founded on pioneering scientific experiments. Using the knowledge he gained from countless human dissections, Hunter worked to improve medical care for both the poorest and the best-known figures of the era—including Sir Joshua Reynolds and the young Lord Byron.
 
An insatiable student of all life-forms, Hunter was also an expert naturalist. He kept exotic creatures in his country menagerie and dissected the first animals brought back by Captain Cook from Australia. Ultimately his research led him to expound highly controversial views on the age of the earth, as well as equally heretical beliefs on the origins of life more than sixty years before Darwin published his famous theory.
 
Although a central figure of the Enlightenment, Hunter’s tireless quest for human corpses immersed him deep in the sinister world of body snatching. He paid exorbitant sums for stolen cadavers and even plotted successfully to steal the body of Charles Byrne, famous in his day as the “Irish giant.”
 
In The Knife Man, Wendy Moore unveils John Hunter’s murky and macabre world—a world characterized by public hangings, secret expeditions to dank churchyards, and gruesome human dissections in pungent attic rooms. This is a fascinating portrait of a remarkable pioneer and his determined struggle to haul surgery out of the realms of meaningless superstitious ritual and into the dawn of modern medicine..

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Consumer Behavior

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Consumer Behavior Description

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Book by Solomon.

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Bacteria and Bayonets: The Impact of Disease in American Military History

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Bacteria and Bayonets: The Impact of Disease in American Military History Info

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For hundreds of years men have fought and died to expand and protect the United States relying on martial skill and patriotism. Various powerful enemies, from the British to the Nazis, and legendary individuals including Tecumseh and Robert E. Lee have all fallen before the arms of the American soldier. Yet the deadliest enemy faced by the nation, one which killed more soldiers than all of its foes combined, has been both unrecognized and unseen. The war waged by the United States against disease, and by disease against the United States, has impacted the country more than any other conflict and continues to present a terrible threat to this day.

Illness has been more than just a historical cause of casualties for the American military, in numerous wars it has helped to decide battles, drive campaigns, and determine strategy. In fact the Patriots owed pestilence as much for their victory in the Revolution as they did their own force of arms. Likewise disease helped to prevent the conquest of Canada in 1812, drove strategy in the Mexican War, handicapped Lee’s 1862 advance, and helped lead to World War II. Disease also provided an edge in the wars against Native Americans, yet just as soon turned on the US when unacclimated US troops were dispatched to the southern Pacific.

This book not only traces the path of disease in American military history but also recounts numerous small episodes and interesting anecdotes related to the history of illness. Overall it presents a compelling story, one that has been overlooked and under appreciated. Yellow fever, malaria, tuberculosis, glanders, bubonic plague, smallpox, and numerous other bacteria and viruses all conspired to defeat America, and are enemies that need to be recognized..

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The Tipping Point: How Little Things Can Make a Big Difference

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THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change. Many of the social ills that face us today, in other words, are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to 'tip' at any time and if we want to understand how to confront and solve them we have to understand what those 'Tipping Points' are. In this revolutionary new study, Malcolm Gladwell explores the ramifications of this. Not simply for politicians and policy-makers, his method provides a new way of viewing everyday experience and enables us to develop strategies for everything from raising a child to running a company."The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan.

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Simple Chinese Medicine: A Beginner's Guide to Natural Healing & Well-Being

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Simple Chinese Medicine: A Beginner's Guide to Natural Healing & Well-Being La revue

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Written for those new to the search for natural healing, "Simple Chinese Medicine for Health" gives you tools that you can use today to improve your quality of life and begin the healing journey. Based upon centuries old practice of Traditional Chinese Medicine (TCM) readers are provided simple-to-do exercises for stress relief, health maintenance, and cancer prevention. Additional sections include guidance on using food for healing and for weight control. Careful attention is given to explaining the differences between Eastern healing methods and Western treatment methods, as well as an insightful discussion of TCM's concept of 'prevention' for health maintenance. A final section shares the personal experiences of some of Dr. Kuhn's patients.

Contents include:

* Healing in Traditional Chinese Medicine
* Differences in Chinese Medicine and Western Medicine
* TCM Diagnostic Method
* Seeking the Right Medical Care
* Food Healing in Chinese Medicine
* Food Balance
* Healthy Balanced Diet and Weight Reduction
* Weight Control Program--Food and Exercise Log
* Exercises for Healing, Disease Prevention, and Good Health
* Cancer Prevention and Healing
* Exercise Routines for Healing Cancer
* Chinese Medicine's Secrets of Good Health and Longevity
* Trends in Longevity.

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Crush It! Why NOW Is the Time to Cash In on Your Passion

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Crush It! Why NOW Is the Time to Cash In on Your Passion Description

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[*Read by the author - Gary Vaynerchuk]

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver's manual for modern business.

The Story Behind Crush it!

Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.

Myth #1: I’m not passionate about something sexy or popular like wine so these lessons don’t apply to me.

The internet has drastically decreased the costs of building communities around niche subjects, allowing for even the most obscure subjects to draw enough eyeballs to command advertising attention. Starting a video blog about tortilla chips may seem farfetched until Doritos gives you a call and offers 40,000 a year to sponsor and advertise on your blog.

Myth #2: My business already has a Twitter account and a Facebook page, we’re set in the social media department.

This is the equivalent of claiming twenty years ago that just because your business bought a TV spot and a few ads in the newspaper, you didn’t need to pay attention to your advertising department. Social media isn’t about joining in, it’s about being involved.

Myth #3: I’m happy at my job so this book is irrelevant to me.

First of all, congratulations on finding work that makes you happy! However, the lessons in this book are valuable to anyone, regardless of their employment status. Crush It will show you how to utilize high level and platform specific social media and marketing strategies that will improve your work. It will also show you how to build a personal brand so that even if you’re forced to leave your job, a situation that’s especially relevant today, you’ll be able to easily find employment elsewhere in a field you’re passionate about.

Myth #4: I need to quit my job to take advantage of this book’s entrepreneurial lessons.

While the entrepreneurial strategies in this book do take time, it’s completely reasonable to start the effort as an after-work project to build up until you’re able to replace your current income with the income from your online presence. While you may have to fall behind on the current season of Lost or let your Madden 2010 game suffer, because you’ll be doing something you love you won’t mind putting in the extra effort.

In Crush It, Gary Vaynerchuk shows how anyone can build a career around what they’re passionate about. He also delivers both high-level and platform specific strategy and analysis, allowing you to take advantage of the current business environment while preparing you to succeed as it changes and evolves.

This book isn’t interested in making unrealistic promises while glossing over the work involved. Making a living by building content around your passion isn’t simple and it doesn’t happen overnight. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job.

Furthermore, a business can’t just pay lip service to social media and expect it to return results. The transparency and accountability inherent in its structure necessitates a comprehensive and dedicated strategy in order to reap its tremendous benefits.

By combining practical analysis and strategy with the same passion and humor that’s made Gary one of the most in demand keynote speakers in the U.S. as well as network television’s go to wine expert, Crush It is essential reading for anyone who wants to understand and harness the future of business and work.

Learn: Why social media has evened the playing field, destroying the “gate-keepers” who had previously dictated the distribution of content.

Learn: How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand.

Learn: Why storytelling is the most important business concept in the current marketplace.

Learn: How you can build an online business around your passion without quitting your day job.

Learn: Why Twitter and Facebook are just tools and not a social media strategy.

Learn: How to take advantage of the half-billion dollars in advertising that are moving to the internet.

Learn: Why transparency and being true to yourself are now winning marketing formulas.

Learn: How to build and maintain an online community around your passion and brand.

Learn: Strategies for turning attention into money.

Learn: Why the legacy element of the internet era is so underrated.

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Getting to Yes: Negotiating Agreement Without Giving In

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Since its original publication in 1981, Getting to Yes has been translated into 18 languages and has sold over 1 million copies in its various editions. This completely revised edition is a universal guide to the art of negotiating personal and professional disputes. It offers a concise strategy for coming to mutually acceptable agreements in every sort of conflict.

We're constantly negotiating in our lives, whether it's convincing the kids to do their homework or settling million-dollar lawsuits. For those who need help winning these battles, Roger Fisher has developed a simple and straightforward five-step system for how to behave in negotiations. Narrated soothingly by NPR announcer Bob Edwards, Fisher adds the meaty portions of the material with a sense of playfulness. The blend of voices makes this tape easy to listen to, especially the real-life negotiating scenarios, in which negotiating examples are given. This is a must-have tape for every businessperson's car. (Running time: one hour, one cassette) --Sharon Griggins.

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The Mystery of Isabella and the String of Beads: A woman doctor in World War 1

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It was the inscription that made the antique scalpels so tantalising: ‘Isabella Stenhouse’. A woman doctor? A woman doctor who was rumoured to have served in the First World War? Could Isabella have treated wounded men with these very implements? And had a grateful German prisoner of war really given her the strange string of beads that tangled round her stethoscope? Coaxing clues from archives across Europe, Katrina Kirkwood traces Isabella's route from medical school to the Western Front, Malta and Egypt, discovering as she travels that Dr Stenhouse was not only one of the first women doctors who worked with the British Army - she was also a woman carrying a tragic secret, torn between ambition and loyalty to her family. Isabella’s story was selected for the BBC Antiques Roadshow’s WW1 centenary edition, and featured by national, international and local media. 'The quiet heroics of a woman on a WW1 battlefield' Daily Express.

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The Age of Autism: Mercury, Medicine, and a Man-Made Epidemic

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Much of the public discussion about autism has missed the point about the possible causes. To solve this question, two writers began digging into the history of other degenerative neurological disorders. Their research led them to discover incredible and previously unacknowledged links between a strain of syphilis which left suffers raving mad, the spike in incidence of schizophrenia during the Industrial Revolution, and the hidden commonalities between the parents of the first children diagnosed with autism in the 1930s.

The Age of Autism connects these dots to form a startling new thesis: behind each of these disorders – and many more – was exposure to mercury, the most toxic non-radioactive substance known to man.

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Business for Punks: Break All the Rules--the BrewDog Way

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BUSINESSES FAIL. BUSINESSES DIE.
BUSINESSES FADE INTO OBLIVION.
REVOLUTIONS NEVER DIE.
SO START A REVOLUTION, NOT A BUSINESS.
 
After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan, just a mis­sion to revolutionize beer drinking and make other people as passionate about craft beer as they are.
 
Within a few years, BrewDog became one of the world’s best-known craft breweries and fastest-growing beverage brands, famous for beers, bars, and crowdfunding. They’ve not only rewritten the record books—they’ve inadvertently forged a whole new approach to business.
 
Business for Punks bottles the essence of James’s methods in an accessible, honest mani­festo. Among his mantras:
·CASH IS MOTHERF*CKING KING. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it—because it does.
·GET PEOPLE TO HATE YOU. You won’t win by try­ing to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans.
·STEAL AND BASTARDIZE FROM OTHER FIELDS. Take inspiration freely wherever you find it— except from people in your own industry.
·JOB INTERVIEWS SUCK. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit.
 
Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms.

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Pox Americana: The Great Smallpox Epidemic of 1775-82

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The astonishing, hitherto unknown truths about a disease that transformed the United States at its birth

A horrifying epidemic of smallpox was sweeping across the Americas when the War of Independence began, and yet we know almost nothing about it. Elizabeth A. Fenn is the first historian to reveal how deeply variola affected the outcome of the war in every colony and the lives of everyone in North America.

By 1776, when military action and political ferment increased the movement of people and microbes, the epidemic worsened. Fenn's remarkable research shows us how smallpox devastated the American troops at Québec and kept them at bay during the British occupation of Boston. Soon the disease affected the war in Virginia, where it ravaged slaves who had escaped to join the British forces. During the terrible winter at Valley Forge, General Washington had to decide if and when to attempt the risky inoculation of his troops. In 1779, while Creeks and Cherokees were dying in Georgia, smallpox broke out in Mexico City, whence it followed travelers going north, striking Santa Fe and outlying pueblos in January 1781. Simultaneously it moved up the Pacific coast and east across the plains as far as Hudson's Bay.

The destructive, desolating power of smallpox made for a cascade of public-helath crises and heartbreaking human drama. Fenn's innovative work shows how this mega-tragedy was met and what its consequences were for America.

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The Excruciating History of Dentistry: Toothsome Tales & Oral Oddities from Babylon to Braces

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The Excruciating History of Dentistry: Toothsome Tales & Oral Oddities from Babylon to Braces Description

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For those on both sides of the dreaded dentist's chair, James Wynbrandt has written a witty, colorful, and richly informative history of the art and science of dentistry. To all of those dental patients whose whine rises in tandem with that of the drill, take note: You would do well to stifle your terror and instead offer thanks to Apollonia, the patron saint of toothache sufferers, that you face only fleeting discomfort rather than the disfiguring distress, or slow agonizing death oft meted out by dental-care providers of the past. The transition from yesterday's ignorance, misapprehension, and superstition to the enlightened and nerve-deadened protocols of today has been a long, slow, and very painful process.

For example, did you know that:
*Among the toothache remedies favored by Pierre Fauchard, the father of dentistry, was rinsing the mouth liberally with one's own urine.
*George Washington never had wooden teeth. However, his chronic dental problems may have impacted the outcome of the American Revolution.
*Soldiers in the Civil War needed at least two opposing front teeth to rip open powder envelopes. Some men called up for induction had their front teeth extracted to avoid service.
*Teeth were harvested from as many as fifty thousand corpses after the Battle of Waterloo, a huge crop later used for dentures and transplants that became known as "Waterloo Teeth."

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The Secret History of the American Empire: Economic Hit Men, Jackals, and the Truth about Corporate Corruption

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In his stunning memoir, Confessions of an Economic Hit Man, John Perkins detailed his former role as an "economic hit man" in the international corporate skulduggery of a de facto American Empire. Now Perkins zeroes in on hot spots around the world, drawing on interviews to examine the current geopolitical crisis, and providing a compassionate plan to reimagine our world..

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The Healthy Habit Revolution: Create Better Habits in 5 Minutes a Day

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Learn How to Create Habits That Stick In Just 5 Minutes A Day

Is there something you know would change your life for the better, but find you can't stay motivated and constantly fall off track?

The problem isn’t that you’re weak-willed. The real problem is you’re taking the wrong approach.

You’re not utilizing the proven scientific methods of behavior change to transform your habits in the shortest amount of time possible and get a truly lasting change.

"The Healthy Habit Revolution" takes cutting-edge research from behavioral, cognitive, and human needs psychology and condenses it into a simple 21 day step-by-step blueprint for creating better habits that stick.

In only have five minutes a day, you can almost effortlessly change your life.

Discover Why You Can Upgrade Your Habits Even If You’re Completely Unmotivated

11 years ago, I was eating fast food every single night and I never exercised. Then seemingly overnight, I gave up the junk, started eating a healthy diet, and got in the best shape of my life. Most importantly, these habits have easily stuck for the past 11 years.

What I learned was how to “flip a switch” in my brain so I could go from dreading to desiring healthier habits without a lot of willpower or self motivation.

I’ve applied these tactics to develop a daily meditation habit, a morning routine, and skyrocket my productivity as a writer – things I used to constantly struggle with.

I wrote this book because I want others to benefit from the methods that helped me so much.

What to Expect from Your 21 Day Healthy Habit Challenge

You’ll be given step-by-step program that will show you…

• Day 1: The #1 thing that will sabotage any chance of lasting success if you don’t address it first.

• Day 3: How 6 human needs drive all of your habits, and why they’re the keys to reprogramming your behavior.

• Day 7: How the wrong type of reward actually prevents you from developing permanent habits.

• Day 9: Why changing a single word in one’s vocabulary took success in making a healthier choice from 39% to 64% in a research study, and how to get even better results using this principle.

• Day 11: How the force stronger than willpower determines how far you can take your healthy habits.

• Day 16: 3 magic words to effortlessly overcome overwhelm and annihilate procrastination.

• The Ultimate Secret Lesson Most Habit Books Never Talk About… Why even the best habits can be incredibly destructive if you don’t have one thing to keep them in check.

Are You Ready To Join The Challenge?

Download The Healthy Habit Revolution now to get started today.

Scroll up and click the buy button.

Note: Although you’ll learn a bit about getting rid of bad habits, that’s not the purpose of this book. This is for developing good habits that last a lifetime like reading, meditating, eating better, exercising, increasing productivity, and whatever other personal development will change your life..

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Sons of Wichita: How the Koch Brothers Became America's Most Powerful and Private Dynasty

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Not long after the death of his father, whose heart gave out suddenly in November 1967, Charles Koch then in his early thirties discovered a letter his father had written when his four sons were small. My dear boys, it began, when you are twenty-one, you will receive what now seems to be a large sum of money. It may either be a blessing or a curse. Above all, he cautioned, be kind and generous to one another.

In the ensuing decades, Fred s legacy became a blessing and a curse.

Two of his sons, Charles and David, joined forces to build Koch Industries, one of the largest private corporations in the world. But they ended up in an epic feud with brothers Bill and Frederick that spanned nearly two decades, tearing the family apart and nearly Koch Industries along with it. Bill would start his own energy company and attain a modicum of fame as a litigious wine-collector and yachtsman. After being marginalized by the patriarch because of his effete manner, Frederick became a patron of the arts and a fastidious refurbisher of historic estates.

Starting with their boyhood when fraternal disputes were sometimes settled in the boxing ring, "Sons of Wichita" takes you inside this highly private family and traces the evolution of these four distinct personalities, as well as their corporate, philosophical, social, and political ambitions. Influenced by the conservative, anticommunist sentiments of their father, a founding member of the John Birch Society, Charles and David devised an ambitious strategy to foist their ideological agenda upon the nation quietly channeling millions of dollars of their fortune into a web of free market think tanks, academic programs, advocacy groups, and more, while also building what amounts to a shadow Republican Party, replete with a donor network capable of raising as much in an election cycle as the Republican National Committee. Never before did they flex their political muscles as vigorously as they did during the 2012 campaign, when Charles and David clashed with the Obama administration in what Charles described as the mother of all wars.

Like the Rockefellers before them, the Koch brothers are a great American dynasty. Unlike the Rockefellers, they have never before been the subject of a major biography.".

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The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organization

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Senge's best-selling The Fifth Discipline led Business Week to dub him the "new guru" of the corporate world; here he offers executives a step-by-step guide to building "learning organizations" of their own..

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Revolutionary Medicine: 1700-1800 (Illustrated Living History)

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Here are the struggles, the strategies, the odd treatments, and the theories the limited amount of physicians used when the Revolutionary War exploded.

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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do (Your Coach in a Box)

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Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These culture codes invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. We can learn to crack these Codes and achieve new understanding of why we do the things we do.

Rapaille has used the Culture Code to help Chrysler build the PT Cruiser, the most successful American car launch in recent memory, helped Procter & Gamble design its campaign for Folger's coffee, one of the longest-lasting and most successful advertising campaigns. He has helped GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and abroad. Now, in this audiobook he uses it to reveal why Americans act distinctly like Americans and what makes us different from the world around us.

Understanding the "codes "gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different and reveals the hidden clues to understanding us all..

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