Pain: A Political History

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In this history of American political culture, Keith Wailoo examines how pain has defined the line between liberals and conservatives from just after World War II to the present. From disabling pain to end-of-life pain to fetal pain, the battle over whose pain is real and who deserves relief has created stark ideological divisions at the bedside, in politics, and in the courts.

Beginning with the return of soldiers after World War II and fierce medical and political disagreements about whether pain constitutes a true disability, Wailoo explores the 1960s rise of an expansive liberal pain standard along with the emerging conviction that subjective pain was real, disabling, and compensable. These concepts were attacked during the Reagan era, when a conservative backlash led to diminished disability aid and an expanding role of courts as arbiters in the politicized struggle to define pain. New fronts in pain politics opened nationwide as advocates for death with dignity insisted that end-of-life pain warranted full relief, while the religious right mobilized around fetal pain.

The book ends with the 2003 OxyContin arrest of conservative talk show host Rush Limbaugh, a cautionary tale about deregulation and the widening gaps between the overmedicated and the undertreated.

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Ether Day: The Strange Tale of America's Greatest Medical Discovery and the Haunted Men Who Made It

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On Friday, October 16, 1846, only one operation was scheduled at Massachusetts General Hospital....

That day in Boston, the operation was the routine removal of a growth from a man's neck. But one thing would not be routine: instead of using pulleys, hooks, and belts to subdue a patient writhing in pain, this crucial operation would be the first performed under a general anesthetic. No one knew whether the secret concoction would work. Some even feared it might kill the patient.

This engrossing book chronicles what happened that day and during its dramatic aftermath. In a vivid history that is stranger than fiction, Ether Day tells the story of the three men who converged to invent the first anesthesia –– and the war of ego and greed that soon sent all three men spiraling wildly out of control.

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Confessions of an Advertising Man

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A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written

 

"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."  —David Ogilvy

 

David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

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House on Fire: The Fight to Eradicate Smallpox (California/Milbank Books on Health and the Public)

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A story of courage and risk-taking, House on Fire tells how smallpox, a disease that killed, blinded, and scarred millions over centuries of human history, was completely eradicated in a spectacular triumph of medicine and public health. Part autobiography, part mystery, the story is told by a man who was one of the architects of a radical vaccination scheme that became a key strategy in ending the horrible disease when it was finally contained in India. In House on Fire, William H. Foege describes his own experiences in public health and details the remarkable program that involved people from countries around the world in pursuit of a single objective—eliminating smallpox forever. Rich with the details of everyday life, as well as a few adventures, House on Fire gives an intimate sense of what it is like to work on the ground in some of the world’s most impoverished countries—and tells what it is like to contribute to programs that really do change the world.

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The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

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This twenty-fifth anniversary edition of Stephen Covey’s cherished classic commemorates the timeless wisdom of the 7 Habits.

CONSIDERED ONE OF THE MOST INSPIRING BOOKS EVER WRITTEN, The 7 Habits of Highly Effective People has guided generations of readers for the last 25 years. Presidents and CEOs have kept it by their bedsides, students have underlined and studied passages from it, educators and parents have drawn from it, and individuals of all ages and occupations have used its step-by-step pathway to adapt to change and to take advantage of the opportunities that change creates.The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas. His anecdotes are as frequently from family situations as from business challenges.

Before you can adopt the seven habits, you'll need to accomplish what Covey calls a "paradigm shift"--a change in perception and interpretation of how the world works. Covey takes you through this change, which affects how you perceive and act regarding productivity, time management, positive thinking, developing your "proactive muscles" (acting with initiative rather than reacting), and much more.

This isn't a quick-tips-start-tomorrow kind of book. The concepts are sometimes intricate, and you'll want to study this book, not skim it. When you finish, you'll probably have Post-it notes or hand-written annotations in every chapter, and you'll feel like you've taken a powerful seminar by Covey. --Joan Price.

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The Practical Pocket Guide to Account Planning

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The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn:

- The difference between most Account Planning job descriptions and day-to-day realities
- Critical Planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research
- Techniques for writing better briefs and ideas for how to lead more engaging briefings
- How to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients 

Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do..

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The Great Degeneration: How Institutions Decay and Economies Die

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From renowned historian Niall Ferguson, a searching and provocative examination of the widespread institutional rot that threatens our collective future

What causes rich countries to lose their way? Symptoms of decline are all around us today: slowing growth, crushing debts, increasing inequality, aging populations, antisocial behavior. But what exactly has gone wrong? The answer, Niall Ferguson argues in The Great Degeneration, is that our institutions—the intricate frameworks within which a society can flourish or fail—are degenerating.

Representative government, the free market, the rule of law, and civil society—these are the four pillars of West European and North American societies. It was these institutions, rather than any geographical or climatic advantages, that set the West on the path to global dominance beginning around 1500. In our time, however, these institutions have deteriorated in disturbing ways. Our democracies have broken the contract between the generations by heaping IOUs on our children and grandchildren. Our markets are hindered by overcomplex regulations that debilitate the political and economic processes they were created to support; the rule of law has become the rule of lawyers. And civil society has degenerated into uncivil society, where we lazily expect all of our problems to be solved by the state.

It is institutional degeneration, in other words, that lies behind economic stagnation and the geopolitical decline that comes with it. With characteristic verve and historical insight, Ferguson analyzes not only the causes of this stagnation but also its profound consequences.

The Great Degeneration is an incisive indictment of an era of negligence and complacency. While the Arab world struggles to adopt democracy and China struggles to move from economic liberalization to the rule of law, our society is squandering the institutional inheritance of centuries. To arrest the breakdown of our civilization, Ferguson warns, will take heroic leadership and radical reform..

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Real Leadership: 9 Simple Practices for Leading and Living with Purpose

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***A Wall Street Journal and USA Today bestseller***

Leadership lessons for enduring business and personal success from renowned motivational speaker, current leadership editor of Success magazine and former co-CEO of Primerica, John Addison

In Real Leadership, author John Addison shares his straightforward practices for successful leadership through his personal and professional journey, helping leaders at any level understand and emulate the nine principles that fostered enduring results on his path to success.

As co-CEO of Primerica--the largest independent financial services marketing organization in North America--from 1999 to 2015, Addison spearheaded the company through a period of rapid growth in the early 2000's, then helped navigate the company through the worst financial crisis since the Great Depression, and the separation from their parent company, Citibank, which created one of the most successful IPOs of the decade.

Guiding the organization through these monumental changes while also working to keep morale high, Addison developed a passion and talent for motivating others that allowed him to inspire and empower over a million people during his career.

The perspectives and personal laws of success that he’s developed over decades of hard work and diligence boil down to the principles of living your best life. Because that, says Addison, is the essence of leadership: having the courage, honor, and integrity to live your true life, the one you were put here to live, and to do it in a way that makes the world a better place than it was before you got here.

Addison's story shares his experiences--from small-town southern boy to influential CEO--providing a riveting read that is down-to-earth and profound in its simplicity and honesty. His practical takeaway lessons will help you lead better in every aspect of your life. It’s the kind of leadership that others will follow over the long haul, through the good times and the bad, through the ups and the downs; it’s real leadership.

John Addison is the former Co-CEO of Primerica, the largest independent financial services marketing organization in North America. He currently serves as CEO of Addison Leadership Group as well as the leadership editor of Success magazine. As a renowned, world-class speaker, he has motivated millions with his insight and wisdom on leadership, personal development, and achieving success in both their careers and their personal lives.

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Extra Virginity: The Sublime and Scandalous World of Olive Oil

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The sacred history and profane present of a substance long seen as the essence of health and civilization.

For millennia, fresh olive oil has been one of life's necessities-not just as food but also as medicine, a beauty aid, and a vital element of religious ritual. Today's researchers are continuing to confirm the remarkable, life-giving properties of true extra-virgin, and "extra-virgin Italian" has become the highest standard of quality.

But what if this symbol of purity has become deeply corrupt? Starting with an explosive article in The New Yorker, Tom Mueller has become the world's expert on olive oil and olive oil fraud-a story of globalization, deception, and crime in the food industry from ancient times to the present, and a powerful indictment of today's lax protections against fake and even toxic food products in the United States. A rich and deliciously readable narrative, Extra Virginity is also an inspiring account of the artisanal producers, chemical analysts, chefs, and food activists who are defending the extraordinary oils that truly deserve the name "extra-virgin." 25 black-and-white illustrationsAmazon Best Books of the Month, December 2011: E.V.O.O. just got a whole lot more complicated. Tom Mueller's Extra Virginity is about as explosive as an expose can get, at least if your subject is liquid fat. The road from tree to table, it turns out, is fraught with corruption, fraud, and laboratory interventions. Mueller shows how and why the trade in adulterated olive oil is about as profitable as the trade in some hard drugs, and with a lot less risk, too. There are equally entertaining detours into olive oil's long history, the politics of regulation and enforcement, and even debates over the best way to taste it (swirl, aerate, spit, or just swig?). All in all, it's a great read not just for foodies, but also for anyone interested in the complexities of global trade and organized crime. --Darryl Campbell
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The State Boys Rebellion

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The State Boys Rebellion La revue

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A Pulitzer Prize-winning journalist tells the amazing story of how a group of imprisoned boys won their freedom, found justice, and survived one of the darkest and least-known episodes of American history.
In the early twentieth century, United States health officials used IQ tests to single out "feebleminded" children and force them into institutions where they were denied education, sterilized, drugged, and abused. Under programs that ran into the 1970s, more than 250,000 children were separated from their families, although many of them were merely unwanted orphans, truants, or delinquents.
The State Boys Rebellion conveys the shocking truth about America's eugenic era through the experiences of a group of boys held at the Fernald State School in Massachusetts starting in the late 1940s. In the tradition of Erin Brockovich, it recounts the boys' dramatic struggle to demand their rights and secure their freedom. It also covers their horrifying discovery many years later that they had been fed radioactive oatmeal in Cold War experiments -- and the subsequent legal battle that ultimately won them a multimillion-dollar settlement.
Meticulously researched through school archives, previously sealed papers, and interviews with the surviving State Boys, this deft exposé is a powerful reminder of the terrifying consequences of unchecked power as well as an inspiring testament to the strength of the human spirit..

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Influence Without Authority

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In organizations today, getting work done requires political and collaborative skills. That’s why the first edition of this book has been widely adopted as a guide for consultants, project leaders, staff experts, and anyone else who does not have direct authority but who is nevertheless accountable for results. In this revised edition, leadership gurus Allan Cohen and David Bradford explain how to get cooperation from those over whom you have no official authority by offering them help in the form of the “currencies” they value. This classic work, now revised and updated, gives you powerful techniques for cutting through interpersonal and interdepartmental barriers, and motivating people to lend you their support, time, and resources..

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Internal Control Audit and Compliance: Documentation and Testing Under the New COSO Framework (Wiley Corporate F&A)

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Internal Control Audit and Compliance: Documentation and Testing Under the New COSO Framework (Wiley Corporate F&A) La revue

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Ease the transition to the new COSO framework with practical strategy

Internal Control Audit and Compliance provides complete guidance toward the latest framework established by the Committee of Sponsoring Organizations (COSO). With clear explanations and expert advice on implementation, this helpful guide shows auditors and accounting managers how to document and test internal controls over financial reporting with detailed sections covering each element of the framework. Each section highlights the latest changes and new points of emphasis, with explicit definitions of internal controls and how they should be assessed and tested. Coverage includes easing the transition from older guidelines, with step-by-step instructions for implementing the new changes. The new framework identifies seventeen new principles, each of which are explained in detail to help readers understand the new and emerging best practices for efficiency and effectiveness.

The revised COSO framework includes financial and non-financial reporting, as well as both internal and external reporting objectives. It is essential for auditors and controllers to understand the new framework and how to document and test under the new guidance. This book clarifies complex codification and provides an effective strategy for a more rapid transition.

• Understand the new COSO internal controls framework
• Document and test internal controls to strengthen business processes
• Learn how requirements differ for public and non-public companies
• Incorporate improved risk management into the new framework

The new framework is COSO's first complete revision since the release of the initial framework in 1992. Companies have become accustomed to the old guidelines, and the necessary procedures have become routine – making the transition to align with the new framework akin to steering an ocean liner. Internal Control Audit and Compliance helps ease that transition, with clear explanation and practical implementation guidance.

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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

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If you ve ever given in to your child s plea for a particular branded toy or breakfast cereal, bought a book just because it was on the best-seller list, swooned over the latest teen idol sensation, slept with your iPhone tucked cozily between you and your sleeping partner, liked something on Facebook, signed up for a loyalty card, or stashed a little bottle of anti-bacterial hand gel in your purse, then you ve been brandwashed.
Marketing visionary Martin Lindstrom knows this because he has been on the front line of the branding wars for over 20 years, and in Brandwashed he turns the spotlight on his own industry and exposes the full range of psychological tricks and traps todays marketers and advertisers use to obscure the truth, manipulate our minds and persuade us to buyForeword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
 
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
 
   • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
   • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
   • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
   • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
   • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.   
   • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
   • And much, much more. 
 This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. 

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Amazon Exclusive: Steven D. Levitt Reviews BrandWashed

Steven D. Levitt is the best-selling author of Freakonomics and SuperFreakonomics and a professor of economics at the University of Chicago. He is a recipient of the John Bates Clark Medal, awarded to the most influential economist under the age of forty.

Why do we always grab for the-second-newspaper-from-the-top of a stack of newspapers? When we talk on our cell phones why do most of us walk in a slowly decreasing circle? Do you know that "Competitive Altruism"--e.g. keeping up with that neighbor of ours who also owns a spiffy Prius--usually lies behind our decision to buy a bagful of organic apples and shut off the sprinkler?

The strange ways in which we consumers walk, talk, and whip out our wallets underscore BrandWashed, Martin Lindstrom's fascinating, entertaining, occasionally shocking expose of the drivers advertisers and marketers use to make us buy. I consider Martin a kindred spirit. He enjoys nothing more than uncovering the hidden incentives behind all kinds of human behavior and social phenomena, and the differences between how we say we act versus how we actually act (in econo-speak, we call this declared preferences versus revealed preferences).

Marketing and advertising are smarty-pants industries. They know a whole lot about us. A global marketing guru for such companies as Pepsico, Disney, McDonald's, and Microsoft, Martin takes us backstage to expose the ruses and tricks companies and marketers use to get us to spend mad money. Such as nostalgia, fear, peer pressure, celebrity, and the inclusion of magical ingredients and elixirs that promise to banish all human worry and make you look sixteen forever--well, at least until you die. Last but never least, there's sex. I promise you'll get a kick out of reading who the real audience for pretty-boy teen singers is, how men really respond to male-underwear ads, and the drunken research Unilever commissioned before the company rolled out its randy TV ads for Axe deodorant and body spray.

I've read the first chapter of dozens of business books over the last five years; rarely do I make it any further. Indeed, I've only read two business books from cover to cover in that time period: Buyology and BrandWashed. It is no coincidence that Martin Lindstrom is the author of both of those books. Simply put, Martin Lindstrom is the most innovative and creative marketer on the planet. BrandWashed is smart, thought-provoking, and laugh out loud funny. It's even better than Buyology, if that is possible. --Steven D. Levitt

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Integrity: The Courage to Meet the Demands of Reality

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Integrity: The Courage to Meet the Demands of Reality Description

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Integrity. It is more than simple honesty. It's the key to success. A person with integrity has the -- often rare -- ability to pull everything together, to make it all happen no matter how challenging the circumstances.

Drawing on experiences from his work with Fortune 500 companies, nonprofits, and individual leaders, Dr. Henry Cloud, a clinical psychologist and nationally syndicated radio host, shows how our character can keep us from achieving all we want to (or could) be.

In Integrity, Dr. Cloud explores the six qualities of character that define integrity. He uses stories from well-known business leaders like Michael Dell and sports figures like Tiger Woods to illustrate each of these qualities. He shows us how people with integrity:

• Are able to connect with others and build trust
• Are oriented toward reality
• Finish well
• Embrace the negative
• Are oriented toward increase
• Have an understanding of the transcendent

Success is not related to only talent or brains. There are a lot of bright, talented people who are never successful. And the most successful are not only the ones with the most talent. The real factor, Cloud demonstrates, is the makeup of the person. All of us can grow in the kinds of real character that bring about fruitful relationships and achievement of purpose, mission, and goals. Integrity is not something that you either have or don't, but instead is an exciting growth path that all of us can engage in and enjoy.

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101 Entrepreneurial Facts About 10 of The Most Successful BILLIONAIRES: What you can learn from their successes

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101 Entrepreneurial Facts About 10 of The Most Successful BILLIONAIRES: What you can learn from their successes Info

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Are you an aspiring entrepreneur, business-owner, or simply just love to read about successful people's biographies then this is the book for you. EntrepreneurshipFacts.com proudly presents the book “101 Entrepreneurial Facts About 10 of The Most Successful BILLIONAIRES That Can Inspire You- What you can learn from their successes” You are probably familiar with these names all over business magazines, TV shows, or the Internet. • Bill gate • Warren Buffett • Mark Zuckerberg • Mark Cuban • Oprah Winfrey • Elizabeth Holmes • Richard Branson • Jeff Bezos • Steve Jobs • Elon Musk They are widely successful billionaires, and very well known for their business empires. This book is a collection of 101 interesting and fun facts that you might not know about these entrepreneurs, from their childhood to their personal life, and how they started their business empires. At the end of each chapter, there is a bonus section with famous quotes and advices from each of these billionaire entrepreneurs. This is more than just a book of knowledge allowing you to increase what you already know about these famous businessmen, but hopefully it can inspire and benefit you on your entrepreneurial journey. ___________________________________________________ TABLE OF CONTENTS Introduction 10 Fascinating Facts about Warren Buffett Warren Buffett’s famous quotes and advices 10 Fascinating Facts about Bill Gates Bill Gates’ famous quotes and advices 10 Fascinating Facts about Mark Zuckerberg Mark Zuckerberg’s famous quotes and advices 10 Fascinating Facts about Mark Cuban Mark Cuban’s famous quotes and advices 10 Fascinating Facts about Oprah Winfrey Oprah Winfrey’s famous quotes and advices Bonus- BILLIONAIRES Fact #1 10 Fascinating Facts about Elizabeth Holmes Elizabeth Holmes’s famous quotes and advices 10 Fascinating Facts about Richard Branson Richard Branson’s famous quotes and advices 10 Fascinating Facts about Jeff Bezos Jeff Bezos’ famous quotes and advices 10 Fascinating Facts about Steve Jobs Steve Jobs’ famous quotes and advices 11 Fascinating Facts about Elon Musk Elon Musk’s famous quotes and advices Bonus- BILLIONAIRES Fact #2 Conclusion ____________________________________________ ***Warren Buffett's Fact #10: Buffett spends 80% of his day reading at the office. When being asked for advice on how to get smarter during one of his interview, he held up a stacks of paper and said “read 500 pages like this every day. That’s how knowledge builds up, like compound interest.”*** SPECIAL DEAL!!! Buy the paper back version of the book now to receive the kindle version (.99) for FREE!.

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The Investment Answer: Learn to Manage Your Money & Protect Your Financial Future

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What if there were a way to cut through all the financial mumbo-jumbo? Wouldn't it be great if someone could really explain to us - in plain and simple English - the basics we must know about investing in order to insure our financial freedom?

At last, here's good news. Jargon-free and written for all investors - experienced, beginner, and everyone in between - The Investment Answer distills the process into just five decisions-five straightforward choices that can lead to safe and sound ways to manage your money.

When Wall Street veteran Gordon Murray told his good friend and financial advisor, Dan Goldie, that he had only six months to live, Dan responded, "Do you want to write that book you've always wanted to do?" The result is this eminently valuable primer which can be read and understood in one sitting, and has advice that benefits you, not Wall Street and the rest of the traditional financial services industry.The Investment Answer asks readers to make five basic but key decisions to stack the investment odds in their favor. The advice is simple, easy-to-follow, and effective, and can lead to a more profitable portfolio for every investor. Specifically:

• Should I invest on my own or seek help from an investment professional
• How should I allocate my investments among stocks, bonds, and cash?
• Which specific asset classes within these broad categories should I include in my portfolio?
• Should I take an actively managed approach to investing, or follow a passive alternative?
• When should I sell assets and when should I buy more?

In a world of fast-talking traders who believe that they can game the system and a market characterized by instability, this extraordinary and timely book offers guidance every investor should have.

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The Culture Engine: A Framework for Driving Results, Inspiring Your Employees, and Transforming Your Workplace

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The Culture Engine: A Framework for Driving Results, Inspiring Your Employees, and Transforming Your Workplace Description

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The Culture Engine shows leaders how to create a high performing, values aligned culture through the creation of an organizational constitution. With practical step-by-step guidance, listeners learn how to define their organization's culture, delineate the behaviors that contribute to greater performance and greater engagement, and draft a document that codifies those behaviors into a constitution that guides behavior toward an ideal: a safe, inspiring workplace. The discussion focuses on people, including who should be involved at the outset and how to engage employees from start to finish, while examples of effective constitutions provide guidance toward drafting a document that can actualize an organization's potential. Culture drives everything that happens in an organization day to day, including focus, priorities, and the treatment of employees and customers. A great culture drives great performance, and can help attract and retain great talent. But a great culture isn't something that evolves naturally.

The Culture Engine is a guide to strategically planning a culture by compiling the company's guiding principles and behaviors into an organizational constitution. Decide which behaviors and attitudes are desired in the organization. Secure leader commitment to planning, drafting, and implementing the document. Learn the most effective way to socialize the draft statement and get everyone on board. Model desired behaviors to boost employee engagement throughout the process. Organizational culture is not an amorphous thing―it comes down from the top, inspired and exemplified by the leadership. It can steer a company up or down, keep it on mission or force it off-course. For an organization to fulfill its potential, the culture must be on-point, truly reflecting the heart of the company from leaders to team members across the company.

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The Half Has Never Been Told: Slavery and the Making of American Capitalism

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The Half Has Never Been Told: Slavery and the Making of American Capitalism Info

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Americans tend to cast slavery as a pre-modern institution—the nation’s original sin, perhaps, but isolated in time and divorced from America’s later success. But to do so robs the millions who suffered in bondage of their full legacy.

As historian Edward Baptist reveals in The Half Has Never Been Told, the expansion of slavery in the first eight decades after American independence drove the evolution and modernization of the United States. In the span of a single lifetime, the South grew from a narrow coastal strip of worn-out tobacco plantations to a continental cotton empire, and the United States grew into a modern, industrial, and capitalist economy. Until the Civil War, Baptist explains, the most important American economic innovations were ways to make slavery ever more profitable. Through forced migration and torture, slave owners extracted continual increases in efficiency from enslaved African Americans. Thus the United States seized control of the world market for cotton, the key raw material of the Industrial Revolution, and became a wealthy nation with global influence.

Told through intimate slave narratives, plantation records, newspapers, and the words of politicians, entrepreneurs, and escaped slaves, The Half Has Never Been Told offers a radical new interpretation of American history. It forces readers to reckon with the violence at the root of American supremacy, but also with the survival and resistance that brought about slavery’s end—and created a culture that sustains America’s deepest dreams of freedom.

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Financial Valuation, + Website: Applications and Models (Wiley Finance)

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Financial Valuation, + Website: Applications and Models (Wiley Finance) Description

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Real world applications and professional consensus by nationally recognized valuation experts

Filled with a wealth of detail, practice tips, and examples, Financial Valuation: Applications and Models, Third Edition brings together thirty nationally recognized names in the valuation industry hailing from a variety of professional specializations-including accounting, business appraisal, and financial analysis-to provide practitioners with an indispensable reference on various valuation issues. Assembled by valuation authority James Hitchner, these contributors analyze, explain, and collaborate on the most effective valuation procedures to share real-world applications in the field of financial valuations.

• Written by 30 top experts in business valuations field
• Provides the valuation theory, the consensus view on application, and then the tools to apply it
• An all-encompassing valuation handbook that presents the application of financial valuation theory for business appraisers and consultants
• New chapters on Assessing Risk and Expert Witness Testimony
• Expands chapter on Cost of Capital

Comprehensive in coverage and authoritative in treatment, James Hitchner's Financial Valuation, Third Edition provides trusted, complete business valuation information for CPAs, appraisers, analysts, attorneys, and corporate executives.

Real world applications and professional consensus by nationally recognized valuation experts

Filled with a wealth of detail, practice tips, and examples, Financial Valuation: Applications and Models, Third Edition brings together thirty nationally recognized names in the valuation industry hailing from a variety of professional specializations-including accounting, business appraisal, and financial analysis-to provide practitioners with an indispensable reference on various valuation issues. Assembled by valuation authority James Hitchner, these contributors analyze, explain, and collaborate on the most effective valuation procedures to share real-world applications in the field of financial valuations.

• Written by 30 top experts in business valuations field
• Provides the valuation theory, the consensus view on application, and then the tools to apply it
• An all-encompassing valuation handbook that presents the application of financial valuation theory for business appraisers and consultants
• New chapters on Assessing Risk and Expert Witness Testimony
• Expands chapter on Cost of Capital

Comprehensive in coverage and authoritative in treatment, James Hitchner's Financial Valuation, Third Edition provides trusted, complete business valuation information for CPAs, appraisers, analysts, attorneys, and corporate executives.

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Relax More, Try Less: The Easy Path to Abundance

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Relax More, Try Less: The Easy Path to Abundance La revue

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"Neville may be the positive-thinking movement's most radical and subtly influential voice."
- Mitch Horowitz, bestselling author of "One Simple Idea"

Is it possible to quickly achieve your goals just by relaxing more?

Are you sick of being stressed out and unable to reconnect with what you really want in life? Then this powerfully unconventional advice is for you.

This book is going to show you the necessity of relaxing in order to get what you want.

The unusual recommendations in this guide are practical suggestions that you can start using immediately. Whatever you are looking for – whether it’s more money, improved health, better relationships, more free time, a greater sense of well-being, a fancier car – you’ll often get it faster if you try less. Inside you'll learn how to:

*Work less to achieve your goals faster

*Gently deal with your stress in order to eliminate it

*Enhance your work-life balance to your liking

*Finally become an expert of personal time management

*Unlock keys to creativity and effortless inspiration

Don't delay finding out about this life-changing information. Scroll up to buy your copy today!
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Storyscaping: Stop Creating Ads, Start Creating Worlds

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Storyscaping: Stop Creating Ads, Start Creating Worlds La revue

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How to use powerful tools to engage customers with your brand

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.

• Shows how to map how the consumer engages with the category and product/service
• Explains how to develop an organizing idea and creative plan for an immersive storyscape experience
• Defines the role of marketing channels around the organizing idea
• Establishes how technology can be applied to the experience

Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.

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You Can Negotiate Anything: The World's Best Negotiator Tells You How To Get What You Want

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You Can Negotiate Anything: The World's Best Negotiator Tells You How To Get What You Want Info

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Herb Cohen believes the world is a giant negotiating table and, like it or not, you're a negotiator. Whether you're dealing with your spouse, boss, department store, bank manager, children, solicitor, or best friend - in every encounter with other people, negotiating is always taking place. And how well you handle those encounters determines whether you prosper happily or suffer frustration and loss. With his helpful and sensible approach Cohen shows that negotiating is a process you can understand and predict - and most importantly, that it's a practical skill you can learn and improve upon..

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Study Guide and Working Papers, Chapters 1-9 and 10-15 for Heintz/Parry's College Accounting, 21st

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Study Guide and Working Papers, Chapters 1-9 and 10-15 for Heintz/Parry's College Accounting, 21st Description

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Written by the text authors to ensure accuracy and quality consistent with the text, the study guide and the working papers for the text assignments are provided together in one convenient resource. Students can reinforce their learning experience with chapter outlines that are linked to learning objectives and a set "C" of assignments that include review questions, exercises, and problems. The working papers are tailored to the text's end-of-chapter assignments. (Solutions for the working papers are included in the Solutions Manual. Solutions for study guide assignments are available separately.).

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Linchpin: Are You Indispensable?

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Linchpin: Are You Indispensable? Info

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There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back.

As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."

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In the Name of Gucci: A Memoir

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In the Name of Gucci: A Memoir Info

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The gripping family drama—and never-before-told love story—surrounding the rise and fall of the late Aldo Gucci, the man responsible for making the legendary fashion label the powerhouse it is today, as told by his daughter.
 
Patricia Gucci was born a secret: the lovechild whose birth could have spelled ruination for her father, Aldo Gucci. It was the early 1960s, the halcyon days for Gucci—the must-have brand of Hollywood and royalty—but also a time when having a child out of wedlock was illegal in Italy. Aldo couldn't afford a public scandal, nor could he resist his feelings for Patricia’s mother, Bruna, the paramour he met when she worked in the first Gucci store in Rome. To avoid controversy, he sent Bruna to London after she became pregnant, and then discretely whisked her back to Rome with her newborn hidden from the Italian authorities, the media, and the Gucci family.  
 
In the Name of Gucci charts the untold love story of Patricia’s parents, relying on the author’s own memories, a collection of love letters and interviews with her mother, as well as an archive of previously unseen photos. She interweaves her parents' tempestuous narrative with that of her own relationship with her father—from an isolated little girl who lived in the shadows for the best part of a decade through her rise as Gucci's spokesperson and Aldo's youngest protégé, to the moment when Aldo’s three sons were shunned after betraying him in a notorious coup and Patricia—once considered a guilty secret—was made his sole universal heir. It is an epic tale of love and loss, treason and loyalty, sweeping across Italy, England and America during the most tumultuous period of Gucci's sixty years as a family business..

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