Childhood Under Siege: How Big Business Targets Children Info
.In Childhood Under Siege, Joel Bakan reveals the callous and widespread exploitation of children by profit-seeking corporations and society's failure to protect them. The creator of the award-winning film and internationally best-selling book The Corporation, Bakan shows how corporations pump billions of dollars into rendering parents and governments powerless to shield children from a relentless commercial assault designed solely to exploit their unique needs and vulnerabilities.
Focusing on the United States in particular, Bakan demonstrates how:
- Marketers target children with increasingly devious methods to manipulate their vulnerable emotions, cultivate compulsive behavior, and addle their psyches with violence, sex, and obsessive consumerism.
- More and more children take dangerous psychotropic drugs as pharmaceutical companies commandeer medical science and deploy dubious and often illegal marketing tactics to boost sales.
- Children's chronic health problems are rising dramatically as corporations dump thousands of new chemicals, in increasing amounts, into the environment, usually with the blessings of industry-influenced governments.
- Children as young as six are working illegally on farms, getting injured, becoming ill, and dying on the job, while the legal age for farm work remains a shockingly low 12 years old in the U.S.
- America's schools are becoming private-sector markets for profit-seeking companies, harnessing education to the needs of industry and promoting increasingly regimented and standardized learning, and more.
"As governments retreat from their previous roles of protecting children from harm at the hands of corporations," Bakan writes, "we, as a society, increasingly neglect children's needs, expose them to exploitation, and thus betray what we, as individuals, cherish most in our lives." Childhood Under Siege is a call to action to reverse these trends, and provides the necessary insights, information, and concrete proposals to do so.
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