Bargaining for Advantage : Negotiation Strategies for Reasonable People

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From the director of the Wharton Executive Negotiation Workshop, an accessible and authoritative guide to making every move in every bargaining situation.

Once every decade or two, someone writes a book that changes the way people think about an important aspect of business. The classic Getting to Yes from a team of Harvard researchers was such a book, providing a step-by-step guide to conflict resolution. Bargaining for Advantage, coming out of the top-rated Wharton School of Business, is such a book for goal-oriented bargaining and negotiation. Based on Professor G. Richard Shell's

Bargaining for Advantage executive training program, it is a unique combination of lively storytelling and useful lessons based on the latest insight from negotiation research. Bargaining for Advantage is a real-world guide to the complex psychology of each bargaining situation. It focuses on six key emotional leverage points that researchers have shown help the best negotiators succeed and answers such questions as: how can you achieve your goals even when short on bargaining power? Case studies involving the likes of Benjamin Franklin, J. P. Morgan, and Donald Trump illustrate a flexible, step-by-step approach to make you a skillful and realistic negotiator.

"Wise, persuasive, and entirely readable . . . provides practical step-by-step advice to negotiators who want to bargain effectively without compromising themselves or their values." --Michael Weeler, coeditor of Harvard University's Negotiation Journal.

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