Yes!: 50 Scientifically Proven Ways to Be Persuasive

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Yes!: 50 Scientifically Proven Ways to Be Persuasive Info

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Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. The findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.

Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers..

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Micromotives and Macrobehavior

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Micromotives and Macrobehavior Info

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Before Freakonomics and The Tipping Point there was this classic by the 2005 Nobel Laureate in Economics.

"Schelling here offers an early analysis of 'tipping' in social situations involving a large number of individuals."—official citation for the 2005 Nobel Prize



Micromotives and Macrobehavior was originally published over twenty-five years ago, yet the stories it tells feel just as fresh today. And the subject of these stories—how small and seemingly meaningless decisions and actions by individuals often lead to significant unintended consequences for a large group—is more important than ever. In one famous example, Thomas C. Schelling shows that a slight-but-not-malicious preference to have neighbors of the same race eventually leads to completely segregated populations.



The updated edition of this landmark book contains a new preface and the author's Nobel Prize acceptance speech.

Before Freakonomics and The Tipping Point there was this classic by the 2005 Nobel Laureate in Economics.

"Schelling here offers an early analysis of 'tipping' in social situations involving a large number of individuals."—official citation for the 2005 Nobel Prize



Micromotives and Macrobehavior was originally published over twenty-five years ago, yet the stories it tells feel just as fresh today. And the subject of these stories—how small and seemingly meaningless decisions and actions by individuals often lead to significant unintended consequences for a large group—is more important than ever. In one famous example, Thomas C. Schelling shows that a slight-but-not-malicious preference to have neighbors of the same race eventually leads to completely segregated populations.



The updated edition of this landmark book contains a new preface and the author's Nobel Prize acceptance speech..

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Diabetes: The Biography (Biographies of Disease)

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Diabetes: The Biography (Biographies of Disease) Info

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Diabetes is a disease with a fascinating history and one that has been growing dramatically with urbanization. According to the World Health Authority, it now affects 4.6% of adults over 20, reaching 30% in the over 35s in some populations. It is one of the most serious and widespread diseases today. But the general perception of diabetes is quite different.

At the beginning of the 20th century, diabetes sufferers mostly tended to be middle-aged and overweight, and could live tolerably well with the disease for a couple of decades, but when it occasionally struck younger people, it could be fatal within a few months. The development of insulin in the early 1920s dramatically changed things for these younger patients. But that story of the success of modern medicine has tended to dominate public perception, so that diabetes is regarded as a
relatively minor illness. Sadly, that is far from the case, and diabetes can produce complications affecting many different organs.

Robert Tattersall, a leading authority on diabetes, describes the story of the disease from the ancient writings of Galen and Avicenna to the recognition of sugar in the urine of diabetics in the 18th century, the identification of pancreatic diabetes in 1889, the discovery of insulin in the early 20th century, the ensuing optimism, and the subsequent despair as the complexity of this now chronic illness among its increasing number of young patients became apparent. Yet new drugs are being
developed, as well as new approaches to management that give hope for the future.

Diabetes affects many of us directly or indirectly through friends and relatives. This book gives an authoritative and engaging account of the long history and changing perceptions of a disease that now dominates the concerns of health professionals in the developed world.

Diabetes: the biography is part of the Oxford series, Biographies of Diseases, edited by William and Helen Bynum. In each individual volume an expert historian or clinician tells the story of a particular disease or condition throughout history - not only in terms of growing medical understanding of its nature and cure, but also shifting social and cultural attitudes, and changes in the meaning of the name of the disease itself.Diabetes is a disease with a fascinating history and one that has been growing dramatically with urbanization. According to the World Health Authority, it now affects 4.6% of adults over 20, reaching 30% in the over 35s in some populations. It is one of the most serious and widespread diseases today. But the general perception of diabetes is quite different.

At the beginning of the 20th century, diabetes sufferers mostly tended to be middle-aged and overweight, and could live tolerably well with the disease for a couple of decades, but when it occasionally struck younger people, it could be fatal within a few months. The development of insulin in the early 1920s dramatically changed things for these younger patients. But that story of the success of modern medicine has tended to dominate public perception, so that diabetes is regarded as a
relatively minor illness. Sadly, that is far from the case, and diabetes can produce complications affecting many different organs.

Robert Tattersall, a leading authority on diabetes, describes the story of the disease from the ancient writings of Galen and Avicenna to the recognition of sugar in the urine of diabetics in the 18th century, the identification of pancreatic diabetes in 1889, the discovery of insulin in the early 20th century, the ensuing optimism, and the subsequent despair as the complexity of this now chronic illness among its increasing number of young patients became apparent. Yet new drugs are being
developed, as well as new approaches to management that give hope for the future.

Diabetes affects many of us directly or indirectly through friends and relatives. This book gives an authoritative and engaging account of the long history and changing perceptions of a disease that now dominates the concerns of health professionals in the developed world.

Diabetes: the biography is part of the Oxford series, Biographies of Diseases, edited by William and Helen Bynum. In each individual volume an expert historian or clinician tells the story of a particular disease or condition throughout history - not only in terms of growing medical understanding of its nature and cure, but also shifting social and cultural attitudes, and changes in the meaning of the name of the disease itself..

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Poke the Box

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Poke the Box Info

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We send our kids to school and obsess about their test scores, their behavior, and their ability to fit in. We post a help-wanted ad and look for experience, famous colleges, and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they're going to do tomorrow. So why are we surprised when it all falls apart?

Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a world filled with change, that's what matters - your ability to create and learn from change.

Poke the Box is a manifesto about producing something that's scarce, and thus valuable. It demands that you stop waiting for a road map and start drawing one instead. You know how to do this, you've done it before, but along the way, someone talked you out of it. We need your insight and your dreams and your contributions. Hurry.

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Health Care in America: A History

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Health Care in America: A History La revue

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In Health Care in America, historian John C. Burnham describes changes over four centuries of medicine and public health in America. Beginning with seventeenth-century concerns over personal and neighborhood illnesses, Burnham concludes with the arrival of a new epoch in American medicine and health care at the turn of the twenty-first century.

From the 1600s through the 1990s, Americans turned to a variety of healers, practices, and institutions in their efforts to prevent and survive epidemics of smallpox, yellow fever, cholera, influenza, polio, and AIDS. Health care workers in all periods attended births and deaths and cared for people who had injuries, disabilities, and chronic diseases.

Drawing on primary sources, classic scholarship, and a vast body of recent literature in the history of medicine and public health, Burnham finds that traditional healing, care, and medicine dominated the United States until the late nineteenth century, when antiseptic/aseptic surgery and germ theory initiated an intellectual, social, and technical transformation. He divides the age of modern medicine into several eras: physiological medicine (1910s–1930s), antibiotics (1930s–1950s), technology (1950s–1960s), environmental medicine (1970s–1980s), and, beginning around 1990, genetic medicine. The cumulating developments in each era led to today’s radically altered doctor-patient relationship and the insistent questions that swirl around the financial cost of health care.

Burnham’s sweeping narrative makes sense of medical practice, medical research, and human frailties and foibles, opening the door to a new understanding of our current concerns.

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Business Ethics as Rational Choice

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Business Ethics as Rational Choice Info

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Build business ethics expertise through application.

Business Ethics as Rational Choice focuses on building decision-making skills so that readers can arrive at, and defend, personal or company decisions in an objective, and convincing, manner..

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Blindspot: Hidden Biases of Good People

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Blindspot: Hidden Biases of Good People Description

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I know my own mind.
I am able to assess others in a fair and accurate way.

These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality.

“Blindspot” is the authors’ metaphor for the portion of the mind that houses hidden biases. Writing with simplicity and verve, Banaji and Greenwald question the extent to which our perceptions of social groups—without our awareness or conscious control—shape our likes and dislikes and our judgments about people’s character, abilities, and potential.

In Blindspot, the authors reveal hidden biases based on their experience with the Implicit Association Test, a method that has revolutionized the way scientists learn about the human mind and that gives us a glimpse into what lies within the metaphoric blindspot.

The title’s “good people” are those of us who strive to align our behavior with our intentions. The aim of Blindspot is to explain the science in plain enough language to help well-intentioned people achieve that alignment. By gaining awareness, we can adapt beliefs and behavior and “outsmart the machine” in our heads so we can be fairer to those around us. Venturing into this book is an invitation to understand our own minds.

Brilliant, authoritative, and utterly accessible, Blindspot is a book that will challenge and change readers for years to come.

Praise for Blindspot
 
“Conversational . . . easy to read, and best of all, it has the potential, at least, to change the way you think about yourself.”—Leonard Mlodinow, The New York Review of Books
 
“Accessible and authoritative . . . While we may not have much power to eradicate our own prejudices, we can counteract them. The first step is to turn a hidden bias into a visible one. . . . What if we’re not the magnanimous people we think we are?”—The Washington Post
 
“Banaji and Greenwald deserve a major award for writing such a lively and engaging book that conveys an important message: Mental processes that we are not aware of can affect what we think and what we do. Blindspot is one of the most illuminating books ever written on this topic.”—Elizabeth F. Loftus, Ph.D., distinguished professor, University of California, Irvine; past president, Association for Psychological Science; author of Eyewitness Testimony
 
“A wonderfully cogent, socially relevant, and engaging book that helps us think smarter and more humanely. This is psychological science at its best, by two of its shining stars.”—David G. Myers, professor, Hope College, and author of Intuition: Its Powers and Perils
 
“[The authors’] work has revolutionized social psychology, proving that—unconsciously—people are affected by dangerous stereotypes.”—Psychology Today

“An accessible and persuasive account of the causes of stereotyping and discrimination . . . Banaji and Greenwald will keep even nonpsychology students engaged with plenty of self-examinations and compelling elucidations of case studies and experiments.”—Publishers Weekly
 
“A stimulating treatment that should help readers deal with irrational biases that they would otherwise consciously reject.”—Kirkus Reviews.

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Advanced Accounting

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Advanced Accounting Info

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

For undergraduate and graduate courses in advanced accounting

Advanced Accounting, Twelfth Edition is an in-depth guide to accounting that reflects the most up-to-date business developments. This comprehensive textbook addresses practical financial reporting problems while reflecting recent business developments and changes in accounting standards. This edition aligns with the Financial Accounting Standards Board Accounting Standards Codification.

Teaching and Learning Experiences:
Use a program that presents a better teaching and learning experience—for you.

• Provide a text with real-world context: Learn how to apply key accounting concepts by learning from real-world examples, reports from popular companies and up-to-date coverage of businesses.
  
• Receive tailored material : Instructors have the option to add their own material or third-party content.   
• Offer the latest information: The text has been updated to include the latest U.S. and international reporting standards.

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Consumer Behavior (10th Edition) [Paperback]

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Consumer Behavior (10th Edition) [Paperback] Info

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Exactly same contents as the US Edition.

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The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company

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The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company Info

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Discover the secrets of world-class leadership!

When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company's extraordinary success are revealed.

The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization. He emerged with the key principles leaders at any company can use to provide a customer experience unlike any other, such as:

• Understanding the ever-evolving needs of customers
• Empowering employees by treating them with the utmost respect
• Anticipating customers' unexpressed needs and concerns
• Developing and conducting an unsurpassed training regimen

Sharing engaging stories from the company's employees--from the corporate office and hotels around the globe--Michelli describes the innovative methods the company uses to create peerless guest experiences and explains how it constantly hones and improves them.

The New Gold Standard weaves practical how-to advice, proven leadership tools, and the wisdom of experts to help you create and embed superior customer-service principles, processes, and practices in your own organization.

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Wood Becomes Water: Chinese Medicine in Everyday Life

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Wood Becomes Water: Chinese Medicine in Everyday Life Description

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Does your back pain flare up in the evening? Perhaps your water element is weak. Allergies in the spring? Emotional outbursts? Perhaps your wood element is too strong. Using the five element system of Chinese cosmology as a key-wood, fire, earth, metal, water-Gail Reichstein unlocks the ancient mysteries of Chinese medicine and makes them available for the everyday health and well-being of modern readers.

Each chapter includes:
-Lists of common ailments associated with each element
-Feng shui solutions for the home and workplace
-Acupuncture treatment
-Dietary therapy
-Qigong exercises

Simple, easy to use, and practical, this introduction connects the physical, emotional, and spiritual forces at work in our lives and provides a vital contribution to the field of mind-body medicine.
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Ethics in Counseling & Psychotherapy

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Ethics in Counseling & Psychotherapy Info

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Welfel's ETHICS IN COUNSELING AND PSYCHOTHERAPY prepares you to deal effectively with the complex ethical and legal issues that you will confront in practice. The book's ten-step model for ethical decision making guides you as you work through and analyze complicated ethics cases and challenging dilemmas. Coverage includes legal research and the professional literature of major topics in ethics (such as consent, confidentiality, and multiple relationships) and in applied settings (such as community mental health, private practice, schools, and teaching/research). Among other changes, the sixth edition integrates the new 2014 ACA Code of Ethics and includes updated discussions of technology and ethics, as well as culturally competent ethical practice..

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A Guide to Forensic Accounting Investigation

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A Guide to Forensic Accounting Investigation La revue

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Recent catastrophic business failures have caused some to rethink the value of the audit, with many demanding that auditors take more responsibility for fraud detection. This book provides forensic accounting specialists—experts in uncovering fraud—with new coverage on the latest PCAOB Auditing Standards, the Foreign Corrupt Practices Act, and on options fraud, as well as on fraud in China and its implications. Auditors are equipped with the necessary practical aids, case examples, and skills for identifying situations that call for extended fraud detection procedures.Recent catastrophic business failures have caused some to rethink the value of the audit, with many demanding that auditors take more responsibility for fraud detection. This book provides forensic accounting specialists—experts in uncovering fraud—with new coverage on the latest PCAOB Auditing Standards, the Foreign Corrupt Practices Act, and on options fraud, as well as on fraud in China and its implications. Auditors are equipped with the necessary practical aids, case examples, and skills for identifying situations that call for extended fraud detection procedures..

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Intermediate Accounting, 15th Edition, 2014 FASB Update

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Intermediate Accounting, 15th Edition, 2014 FASB Update Info

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Our research shows that many Intermediate Accounting instructors face a common challenge: they want teaching resources that focus on what students really need in order to successfully engage intermediate accounting and not be passive learners who will soon forget what they’ve studied. Kieso’s Intermediate Accounting is the market-leading print and digital program that connects students to key concepts in an accessible and meaningful way. Through unmatched pedagogy and market-leading content Kieso sets the standard for the intermediate accounting course. The new 15th Edition is taking a Student-Centered approach to learning with a new digital and print package empowering students to access content anytime, anywhere. Kieso 15e will incorporate the latest CPA content, trend-setting IFRS coverage, and intermediate accounting updates. Helping teacher’s teach and students learn, Intermediate Accounting by KWW is the next evolution in intermediate accounting teaching materials..

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The History of Pain

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The History of Pain Description

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Feared by most, sought out by others, pain may manifest itself as a benevolent messenger warning of imminent danger or a repellent nemesis that undermines and incapacitates us. Throughout the ages pain has intrigued those who focus on the soul and the sacred in equal measure to those who specialize in the body and medicine.

In The History of Pain, Roselyne Rey draws on multidisciplinary sources to explore this universally shared experience. From classical antiquity to the twentieth century, she contrasts the different cultural perceptions of pain in each period, as well as the medical theories advanced to explain its mechanisms, and the various therapeutic remedies formulated to relieve those suffering from it.

This broad historical perspective, both accurate and remarkably erudite, highlights the extraordinary transformation in humanity's relationship to pain, chronicles the considerable progress made in its understanding and treatment, and explores the shadowy areas of mystery which remain to this day.

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Goals!: How to Get Everything You Want -- Faster Than You Ever Thought Possible

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Goals!: How to Get Everything You Want -- Faster Than You Ever Thought Possible Info

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NEW EDITION, REVISED AND UPDATED

Why do some people achieve all their goals while others simply dream of having a better life? Bestselling author Brian Tracy shows that the path from frustration to fulfillment has already been discovered. Hundreds of thousands—even millions—of men and women have started with nothing and achieved great success. Here Tracy presents the essential principles you need to know to make your dreams come true.

Tracy presents a simple, powerful, and effective system for setting and achieving goals—a method that has been used by more than one million people to achieve extraordinary things. In this revised and expanded second edition he has added three new chapters addressing areas in which goals can be most rewarding but also the toughest to set and keep: finances, family, and health.
Using the twenty-one strategies Tracy outlines, you’ll be able to accomplish any goals you set for yourself—no matter how big. You’ll discover how to determine your own strengths, what you truly value in life, and what you really want to accomplish in the years ahead. Tracy shows how to build your self-esteem and self-confidence, approach every problem or obstacle effectively, overcome difficulties, respond to challenges, and continue forward toward your goals, no matter what happens. Most importantly, you’ll learn a system for achievement that you will use for the rest of your life.NEW EDITION, REVISED AND UPDATED

Why do some people achieve all their goals while others simply dream of having a better life? Bestselling author Brian Tracy shows that the path from frustration to fulfillment has already been discovered. Hundreds of thousands—even millions—of men and women have started with nothing and achieved great success. Here Tracy presents the essential principles you need to know to make your dreams come true.

Tracy presents a simple, powerful, and effective system for setting and achieving goals—a method that has been used by more than one million people to achieve extraordinary things. In this revised and expanded second edition he has added three new chapters addressing areas in which goals can be most rewarding but also the toughest to set and keep: finances, family, and health.
Using the twenty-one strategies Tracy outlines, you’ll be able to accomplish any goals you set for yourself—no matter how big. You’ll discover how to determine your own strengths, what you truly value in life, and what you really want to accomplish in the years ahead. Tracy shows how to build your self-esteem and self-confidence, approach every problem or obstacle effectively, overcome difficulties, respond to challenges, and continue forward toward your goals, no matter what happens. Most importantly, you’ll learn a system for achievement that you will use for the rest of your life..

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Medicine and Religion

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Medicine and Religion is the first book to comprehensively examine the relationship between medicine and religion in the Western tradition from ancient times to the modern era. Beginning with the earliest attempts to heal the body and account for the meaning of illness in the ancient Near East, historian Gary B. Ferngren describes how the polytheistic religions of ancient Mesopotamia, Egypt, Greece, and Rome and the monotheistic faiths of Judaism, Christianity, and Islam have complemented medicine in the ancient, medieval, and modern periods.

Ferngren paints a broad and detailed portrait of how humans throughout the ages have drawn on specific values of diverse religious traditions in caring for the body. Religious perspectives have informed both the treatment of disease and the provision of health care. And, while tensions have sometimes existed, relations between medicine and religion have often been cooperative and mutually beneficial.

Religious beliefs provided a framework for explaining disease and suffering that was larger than medicine alone could offer. These beliefs furnished a theological basis for a compassionate care of the sick that led to the creation of the hospital and a long tradition of charitable medicine.

Praise for Medicine and Health Care in Early Christianity, by Gary B. Ferngren

"This fine work looks forward as well as backward; it invites fuller reflection of the many senses in which medicine and religion intersect and merits wide readership."— JAMA

"An important book, for students of Christian theology who understand health and healing to be topics of theological interest, and for health care practitioners who seek a historical perspective on the development of the ethos of their vocation."— Journal of Religion and Health

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The Zappos Experience: 5 Principles to Inspire, Engage, and Wow

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Zappos. The name has come to stand for a new standard of customer service, an amazing online shopping experience, a great place to work, and the most impressive transformational business success story of our time. Simply put, Zappos is revolutionizing business and changing lives.

Now, Joseph Michelli, author of the internationally bestselling business books Prescription for Excellence and The Starbucks Experience, explains how Zappos does it - and how you can do it in your industry.

The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements:

• Serve a Perfect Fit - create bedrock company values
• Make it Effortlessly Swift - deliver a customer experience with ease
• Step into the Personal - connect with customers authentically
• S T R E T C H - grow people and products
• Play to Win - play hard, work harder

When you enhance the customer experience, increase employee engagement, and create an energetic culture, you can't help but succeed. Zappos has woven these five key components into a seamless strategy that's the envy of business leaders.

Now that strategy is yours.

With The Zappos Experience, Joseph Michelli delivers a package for instant success right to your doorstep. All you have to do is open and use it.

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Florence Nightingale's Notes on Nursing and Notes on Nursing for the Labouring Classes: Commemorative Edition with Historical Commentary

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Florence Nightingale's Notes on Nursing and Notes on Nursing for the Labouring Classes: Commemorative Edition with Historical Commentary Info

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Named a 2013 Doody's Core Title!

This beautiful book bound in red leather includes an in-depth history about each version and the preparation and publishing of Nightingale's works. What is very interesting is the editor's commentary on the bibliographical and social history behind the various versions. He discusses little known facts about the book, such as the one published for the educated professional is the second version, whereas the other versions, though more widely published and more widely known, were written mainly for the masses. The editor's research clearly describes Nightingale's legacy and the effect it has had on contemporary nursing as well as nursing's future. At .00, it is a steal.Score: 98, 5 Stars.-- Doody's Medical Reviews

With the 2010 publication of Dr. Victor Skretkowicz's Florence Nightingale's Notes on Nursing (Revised with Additions) in Florence Nightingale's (1920-1910) centenary year, nurses and others will recognize this extraordinary woman whose dedication and determination helped to shape the course of modern global healthcare and holistic and integral relationship-centered care.

Barbara Dossey, PhD, RN, AHN-BC, FAAN
International Co-Director, Nightingale Initiative for Global Health
Ottawa, Ontario, Canada, and Arlington, Virginia

This book was a delight. An account of cutting-edge nursing and medical care from London, circa 1850, by somebody who needs no introduction. Florence Nightingale is nothing if not forthright and her description of both the nursing and social situation of the times is illuminating."--IAHPC (International Association for Hospice and Palliative Care) Newsletter

Simultaneously witty, scathing, and anecdotal, Florence Nightingale's Notes on Nursing is perhaps the most influential work on nursing throughout the world. For years, the varying editions of this seminal work have puzzled scholars as well as readers. Now, Dr. Skretkowicz sets the historical record straight. This volume includes the annotated and unabridged July 1860 edition [the "Library Standard Edition"] of Notes on Nursing, the 1868 edition of Notes on Nursing [for the Labouring Classes], and additional manuscripts written by Nightingale in 1875 that she was never able to publish.

Beautifully bound in faux leather with a decorative ribbon, this commemorative volume makes a perfect gift for any nurse and is a must-have for all nursing libraries and researchers. The new edition presents Nightingale's unabridged edition in its original form for the very first time since its publication in July 1860. Together with the 1868 edition and the 1875 manuscripts, the book provides today's educated readership with the nearest possible "authoritative, complete, and unexpurgated" version of "one of the best selling, globally circulated texts of the nineteenth century."

Key Features:

• Complete with Dr. Skretkowicz's own expert commentary and annotations
• Describes the variant versions of the texts in the contexts of their social and cultural history
• Presents some of Nightingale's original passages that remained unpublished for more than 100 years
• Provides reactions and commentary from Nightingale's contemporaries

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Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients

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Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients Info

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Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream to make drugs for healthy people so that Merck could "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Drug companies are systematically working to widen the very boundaries that define illness, and the markets for medication grow ever larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high cholesterol or low bone density, being "at risk" is sold as a disease. Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt health-care systems all over the world. As more and more of ordinary life becomes medicalized, the industry moves ever closer to Gadsden's dream: "selling to everyone."

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The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary

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The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary Info

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With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there — the partners — and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way..

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Winning with People: Discover the People Principles that Work for You Every Time

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Ask the successful CEOs of major corporations, entrepreneurs, top salespeople, and pastors what characteristic is most needed for success in leadership positions, and they'll tell you-it's the ability to work with people.

Some people are born with great relationship skills, but those who are not can learn to improve them. In Winning with People Maxwell has translated decades of experience into 25 People Principles that anyone can learn.

Maxwell has divided the People Principles in this book according to the questions we must ask ourselves if we want to win with people:

• Readiness: Are we prepared for relationships?
• Connection: Are we willing to focus on others?
• Trust: Can we build mutual trust?
• Investment: Are we willing to invest in others?
• Synergy: Can we create a win-win relationship?

Each section contains guiding People Principles. Some are intuitive, such as The Lens Principle: Who We Are Determines How We See Others. Others may go against your instincts, such as The Confrontation Principle: Caring for People Should Precede Confronting People. All of them are 100 percent practical!

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A First Course in Optimization Theory

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A First Course in Optimization Theory Info

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This book introduces students to optimization theory and its use in economics and allied disciplines. The first of its three parts examines the existence of solutions to optimization problems in Rn, and how these solutions may be identified. The second part explores how solutions to optimization problems change with changes in the underlying parameters, and the last part provides an extensive description of the fundamental principles of finite- and infinite-horizon dynamic programming. A preliminary chapter and three appendices are designed to keep the book mathematically self-contained..

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Builder's Guide to Accounting

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Builder's Guide to Accounting Info

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Some hightling on first couple of pages. Already tabbed..

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The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm

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An inspiring guide to managing creativity in a business environment from the co-founder of one of the most innovative design companies in the world. Discover the ten commandments of creativity, and much more...Founded by Thomas Kelley and his brother David (dubbed by Fortune the best inventor since Thomas Edison), IDEO is responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the internet. The company was recently challenged by US TV programme Nightline to redesign a traditional shopping trolley in just 4 days in front of the cameras. They took up the challenge with alacrity and produced a radically new design incorporating six small portable baskets fitted into the frame, an improved child's seat with play area, and back wheels that turn at 90 degrees so you can move your trolley sideways. IDEO is structured around small design studios, seen as 'villages', each with their own identity. But all of their office furniture is on wheels allowing individuals to move between projects. IDEO's methods are based on revolutionary principle of team creativity including: The best asset you have is your own brain The first set in building a fresh and creative corporate culture is the willingness to change Collaboration - not isolation - is the key to unleashing creativity Creativity increases profits, and The Art of Innovation demonstrates how to boost morale, productivity and consumer satisfaction - while having fun in the process.IDEO, the world's leading design firm, is the brain trust that's behind some of the more brilliant innovations of the past 20 years--from the Apple mouse, the Polaroid i-Zone instant camera, and the Palm V to the "fat" toothbrush for kids and a self-sealing water bottle for dirt bikers. Not surprisingly, companies all over the world have long wondered what they could learn from IDEO, to come up with better ideas for their own products, services, and operations. In this terrific book from IDEO general manager Tom Kelley (brother of founder David Kelley), IDEO finally delivers--but thankfully not in the step-by-step, flow-chart-filled "process speak" of most how-you-can-do-what-we-do business books. Sure, there are some good bulleted lists to be found here--such as the secrets of successful brainstorming, the qualities of "hot teams," and, toward the end, 10 key ingredients for "How to Create Great Products and Services," including "One Click Is Better Than Two" (the simpler, the better) and "Goof Proof" (no bugs).

But The Art of Innovation really teaches indirectly (not to mention enlightens and entertains) by telling great stories--mainly, of how the best ideas for creating or improving products or processes come not from laboriously organized focus groups, but from keen observations of how regular people work and play on a daily basis. On nearly every page, we learn the backstories of some now-well-established consumer goods, from recent inventions like the Palm Pilot and the in-car beverage holder to things we nearly take for granted--like Ivory soap (created when a P&G worker went to lunch without turning off his soap mixer, and returned to discover his batch overwhipped into 99.44 percent buoyancy) and Kleenex, which transcended its original purpose as a cosmetics remover when people started using the soft paper to wipe and blow their noses. Best of all, Kelley opens wide the doors to IDEO's vibrant, sometimes wacky office environment, and takes us on a vivid tour of how staffers tackle a design challenge: they start not with their ideas of what a new product should offer, but with the existing gaps of need, convenience, and pleasure with which people live on a daily basis, and that IDEO should fill. (Hence, a one-piece children's fishing rod that spares fathers the embarrassment of not knowing how to teach their kids to fish, or Crest toothpaste tubes that don't "gunk up" at the mouth.)

Granted, some of their ideas--like the crucial process of "prototyping," or incorporating dummy drafts of the actual product into the planning, to work out bugs as you go--lend themselves more easily to the making of actual things than to the more common organizational challenge of streamlining services or operations. But, if this big book of bright ideas doesn't get you thinking of how to build a better mousetrap for everything from your whole business process to your personal filing system, you probably deserve to be stuck with the mousetrap you already have. --Timothy Murphy.

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