Financial Accounting, Student Value Edition Plus NEW MyAccountingLab with Pearson eText -- Access Card Package (10th Edition)

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Financial Accounting, Student Value Edition Plus NEW MyAccountingLab with Pearson eText -- Access Card Package (10th Edition) Info

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In plastiwrap. New. Looseleaf edition of the book. Everything matches the Amazon description..

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Consumer Behavior (10th Edition) [Paperback]

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Consumer Behavior (10th Edition) [Paperback] Info

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Exactly same contents as the US Edition.

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Consumer Behavior (10th Edition)

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Consumer Behavior (10th Edition) Description

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Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences..

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Consumer Behavior Plus NEW MyMarketingLab with Pearson eText -- Access Card Package (10th Edition)

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Consumer Behavior Plus NEW MyMarketingLab with Pearson eText -- Access Card Package (10th Edition) Description

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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

Packages

Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

 

Used or rental books

If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

 

Access codes

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

 

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Advertising & IMC: Principles and Practice, 10th Edition

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Advertising & IMC: Principles and Practice, 10th Edition Description

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For introductory courses in advertising.

 

An accessible, well-written, and student-friendly approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

 

MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.

 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:  

• Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
• Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication–multi-platform, as well as multimedia– and the discussion is embedded seamlessly throughout the book.
• Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

 

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763536/ISBN-13: 9780133763539. That package includes ISBN-10: 0133506886/ISBN-13: 9780133506884 and ISBN-10: 0133575950/ISBN-13: 9780133575958.

 

MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

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