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Selasa, 15 Desember 2015

Minds behind the Brain: A History of the Pioneers and Their Discoveries

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Minds behind the Brain: A History of the Pioneers and Their Discoveries La revue

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Now in a more affordable paperback version! A best seller!
Attractively illustrated with over a hundred halftones and drawings, this volume presents a series of vibrant profiles that trace the evolution of our knowledge about the brain.
Beginning almost 5000 years ago, with the ancient Egyptian study of "the marrow of the skull," Stanley Finger takes us on a fascinating journey from the classical world of Hippocrates, to the time of Descartes and the era of Broca and Ramon y Cajal, to modern researchers such as Sperry. Here is a truly remarkable cast of characters. We meet Galen, a man of titanic ego and abrasive disposition, whose teachings dominated medicine for a thousand years; Vesalius, a contemporary of Copernicus, who pushed our understanding of human anatomy to new heights; Otto Loewi, pioneer in neurotransmitters, who gave the Nazis his Nobel prize money and fled Austria for England; and Rita Levi-Montalcini, discoverer of nerve growth factor, who in war-torn Italy was forced to do her research in her bedroom. For each individual, Finger examines the philosophy, the tools, the books, and the ideas that brought new insights. Finger also looks at broader topics--how dependent are researchers on the work of others? What makes the time ripe for discovery? And what role does chance or serendipity play? And he includes many fascinating background figures as well, from Leonardo da Vinci and Emanuel Swedenborg to Karl August Weinhold--who claimed to have reanimated a dead cat by filling its skull with silver and zinc--and Mary Shelley, whose Frankenstein was inspired by such experiments.
Wide ranging in scope, imbued with an infectious spirit of adventure, here are vivid portraits of giants in the field of neuroscience--remarkable individuals who found new ways to think about the machinery of the mind.
With neuroscience steadily replacing psychology, philosophy, and even religion as a model of self-understanding, it's time we take a look back at the history and meaning of this curious branch of research. Washington University historian Stanley Finger charms and invigorates the reader with Minds Behind the Brain, a look at thousands of years of brain science in the form of biographical sketches. Nineteen great scientists whose brilliant insights, determined work, and resistance to cultural expectations brought this three-pound, lumpy beige ball increasing respect--from the ancient Egyptians discarding it upon death to our own view of it as the seat of consciousness.

Ramon y Cajal, Sperry, Galen, and Descartes are among the researchers Finger chooses to illuminate. Their peers, colleagues, and times are also portrayed vividly; the unavailability of human corpses for dissection until very recently, the still-raging debate on vivisection and animal research, and religious resistance to certain findings have all worked against these men and women. Well-chosen illustrations help humanize these figures, as does the author's careful balance between depictions of research and personal lives. How did Descarte's dog figure in the philosopher's understanding of the soul? Find out in Minds Behind the Brain. --Rob Lightner.

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Sabtu, 12 Desember 2015

Losing the Signal: The Untold Story behind the Extraordinary Rise and Spectacular Fall of BlackBerry

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Losing the Signal: The Untold Story behind the Extraordinary Rise and Spectacular Fall of BlackBerry Info

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[Read by William Hughes]

In 2009 BlackBerry controlled half of the smartphone market. Today that number is 1 percent. What went so wrong? Expertly told by acclaimed journalists Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.

Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.

With unprecedented access to key players, senior executives, directors, and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel shop in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business School grad, Jim Balsillie. Together they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world's fastest-growing company, internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry into mobile phones.

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Jumat, 02 Oktober 2015

Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry

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Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry Info

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Short-listed for the 2015 Financial Times and McKinsey Business Book of the Year

A Wall Street Journal Best Business Book of 2015

A Best Business Book of the Year, Forbes Magazine

A Times of London Book of the Week

Best Narrative Business Book of 2015 by Strategy+Business

In 2009, BlackBerry controlled half of the smartphone market. Today that number is less than one percent. What went so wrong?

Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.

With unprecedented access to key players, senior executives, directors and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school grad, Jim Balsillie. Together, they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world's fastest growing company internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry in to mobile phones.

Expertly told by acclaimed journalists, Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.

.

Read Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry complete books online for free. Reading Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry full free books online without downloading.
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Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry . You can also read and download new and old full E-Books. Enjoy and relax with full Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry Books Online.

Minggu, 27 September 2015

Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry

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Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry Info

.

#1 National Bestseller

Losing the Signal is the riveting untold story of how BlackBerry engineered one of the most spectacular technological upsets of the twenty-first century before it lost its way in the fog of smartphone wars, management indecision, and the breakdown of one of the most successful partnerships in the history of Canadian business. Its rise and fall is a cautionary tale of the unrelenting speed of modern success and failure.

At the heart of the story are two mismatched co-CEOsMike Lazaridis, a bookish innovator, and Jim Balsillie, an aggressive entrepreneurwho grew their company from humble beginnings above a bagel store in Waterloo, Ontario. Harnessing innovation and sharp-elbowed tactics, BlackBerry s bosses outsmarted powerful international competitors and built a global business in a little more than a decade with an addictive phone that changed the way we communicated. BlackBerry s devices were so ubiquitous that even President Barack Obama favoured them above all others. Just as BlackBerry was emerging as the dominant global player, internal fault lines hobbled the company at the very moment its smartphone crown was challenged by stronger competitors: Apple, Google and Samsung. When the Canadian company finally made its move, it stumbled with delayed, poorly designed and unpopular handheld devices that took it out of the race. Only fifteen years after the BlackBerry was launched, the company is struggling to survive. Its share of the U.S. phone market fell from fifty per cent in 2009 to less than one percent by the end of 2014.

Written by veteran journalists Jacquie McNish and Sean Silcoff, Losing the Signal is an enduring study of a technology that defined a generation, in a ferocious industry that leaves little margin for error.".

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Honey, Mud, Maggots, and Other Medical Marvels: The Science Behind Folk Remedies and Old Wives' Tales

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Honey, Mud, Maggots, and Other Medical Marvels: The Science Behind Folk Remedies and Old Wives' Tales Info

.
This book covers remedies from ancient Egypt to the rain forests of contemporary Latin America, and challenges the myth that modern clinical practice is the only effective form of medicine. The authors find that modern research often reveals a rational basis for supposedly outdated ideas. Most important, an increasing number of physicians, pharmaceutical researchers, and scientists are beginning to recognize the wealth of knowledge that can be retrieved from abandoned practices of earlier eras in Western medicine and from outside the boundaries of Western ideas entirely.Eating clay, drinking urine, applying honey to deep wounds and mere plaster to crushed bones: these are all folk remedies for ailments, passed on through the generations and thoroughly discounted by modern science. It is too bad, write scientist-historian couple Robert and Michèle Root-Bernstein, who deplore the loss of proven methods developed without the blessing of the academy, noting that "formal academic systems are only one of many ways in which knowledge is discovered, accumulated, and transmitted." Many scientists are now coming to agree with this view, they write in this fascinating collection of case studies. Researchers have showed that black tea, for instance, has powerful antibiotic properties and that maggots do an extraordinary job of cleaning wounds--as traditional healers have known all along..

Read Honey, Mud, Maggots, and Other Medical Marvels: The Science Behind Folk Remedies and Old Wives' Tales complete books online for free. Reading Honey, Mud, Maggots, and Other Medical Marvels: The Science Behind Folk Remedies and Old Wives' Tales full free books online without downloading.
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Kamis, 20 Agustus 2015

Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry

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Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry

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Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry Info

.

In 2009, BlackBerry controlled half of the smartphone market. Today that number is one percent. What went so wrong?

Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.

With unprecedented access to key players, senior executives, directors and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school grad, Jim Balsillie. Together, they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world's fastest growing company internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry in to mobile phones.

Expertly told by acclaimed journalists, Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.

.

Read Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry complete books online for free. Reading Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry full free books online without downloading.
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Rabu, 22 April 2015

Growing Tomorrow: A Farm-to-Table Journey in Photos and Recipes: Behind the Scenes with 18 Extraordinary Sustainable Farmers Who Are Changing the Way We Eat

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Growing Tomorrow: A Farm-to-Table Journey in Photos and Recipes: Behind the Scenes with 18 Extraordinary Sustainable Farmers Who Are Changing the Way We Eat La revue

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Meet the local farmers who feed America—in stories, photos, and 50 recipes!

When Forrest Pritchard went looking for the unsung heroes of local, sustainable food, he found them at 18 exceptional farms all over the country.

In Detroit, Aba Ifeoma of D-Town Farm dreams of replenishing the local “food desert” with organic produce. On Cape Cod, Nick Muto stays afloat and eco-friendly by fishing with the seasons. And in Washington State, fourth-generation farmer Robert Hayton confides, “This farm has been rescued by big harvests. . . . For every one great season, though, you’ve got ten years of tough.”

With more than 50 mouthwatering recipes and over 250 photographs, this unique cookbook captures the struggles and triumphs of the visionary farmers who are Growing Tomorrow.
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Read Growing Tomorrow: A Farm-to-Table Journey in Photos and Recipes: Behind the Scenes with 18 Extraordinary Sustainable Farmers Who Are Changing the Way We Eat complete books online for free. Reading Growing Tomorrow: A Farm-to-Table Journey in Photos and Recipes: Behind the Scenes with 18 Extraordinary Sustainable Farmers Who Are Changing the Way We Eat full free books online without downloading.
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Growing Tomorrow: A Farm-to-Table Journey in Photos and Recipes: Behind the Scenes with 18 Extraordinary Sustainable Farmers Who Are Changing the Way We Eat . You can also read and download new and old full E-Books. Enjoy and relax with full Growing Tomorrow: A Farm-to-Table Journey in Photos and Recipes: Behind the Scenes with 18 Extraordinary Sustainable Farmers Who Are Changing the Way We Eat Books Online.

Sabtu, 04 April 2015

Growing Tomorrow: A Farm-to-Table Journey in Photos and Recipes: Behind the Scenes with 18 Extraordinary Sustainable Farmers Who Are Changing the Way We Eat

Read Growing Tomorrow: A Farm-to-Table Journey in Photos and Recipes: Behind the Scenes with 18 Extraordinary Sustainable Farmers Who Are Changing the Way We Eat en ligne. book online now. You also can download comics, magazine and also books. Get online Growing Tomorrow: A Farm-to-Table Journey in Photos and Recipes: Behind the Scenes with 18 Extraordinary Sustainable Farmers Who Are Changing the Way We Eat today.
Growing Tomorrow: A Farm-to-Table Journey in Photos and Recipes: Behind the Scenes with 18 Extraordinary Sustainable Farmers Who Are Changing the Way We Eat

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Growing Tomorrow: A Farm-to-Table Journey in Photos and Recipes: Behind the Scenes with 18 Extraordinary Sustainable Farmers Who Are Changing the Way We Eat La revue

.
Meet the local farmers who feed America—in stories, photos, and 50 recipes!

When Forrest Pritchard went looking for the unsung heroes of local, sustainable food, he found them at 18 exceptional farms all over the country.

In Detroit, Aba Ifeoma of D-Town Farm dreams of replenishing the local “food desert” with organic produce. On Cape Cod, Nick Muto stays afloat and eco-friendly by fishing with the seasons. And in Washington State, fourth-generation farmer Robert Hayton confides, “This farm has been rescued by big harvests. . . . For every one great season, though, you’ve got ten years of tough.”

With more than 50 mouthwatering recipes and over 250 photographs, this unique cookbook captures the struggles and triumphs of the visionary farmers who are Growing Tomorrow.
.

Read Growing Tomorrow: A Farm-to-Table Journey in Photos and Recipes: Behind the Scenes with 18 Extraordinary Sustainable Farmers Who Are Changing the Way We Eat complete books online for free. Reading Growing Tomorrow: A Farm-to-Table Journey in Photos and Recipes: Behind the Scenes with 18 Extraordinary Sustainable Farmers Who Are Changing the Way We Eat full free books online without downloading.
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Growing Tomorrow: A Farm-to-Table Journey in Photos and Recipes: Behind the Scenes with 18 Extraordinary Sustainable Farmers Who Are Changing the Way We Eat . You can also read and download new and old full E-Books. Enjoy and relax with full Growing Tomorrow: A Farm-to-Table Journey in Photos and Recipes: Behind the Scenes with 18 Extraordinary Sustainable Farmers Who Are Changing the Way We Eat Books Online.